Jack Monson Named Chief Growth Officer
Two of franchising’s leading marketing firms, BizCom Associates and Brand J, have officially rebranded as Thunderly, marking a bold new era in franchise marketing.
BizCom acquired Brand J in 2024 to expand its services from PR and social media to include lead-generation, website development, personal branding, video production and other marketing services. The acquisition brought two agencies annually recognized as leaders in franchising marketing under one roof.
“We didn’t want to just help brands grow, we wanted to elevate them into leaders in their industries,” said Scott White, CEO and co-founder of Thunderly. “Today that requires a wide range of marketing expertise and services.”
The rebranding reinforces the agency’s unified approach to delivering high-impact, full-service marketing solutions that break through industry noise and drive real results. Thunderly’s fully-integrated services include franchise lead generation, digital advertising, website design, video production, public relations, social media, thought leadership, crisis communications, graphic design and podcast production.
“We knew it was time to shake things up and present ourselves as the agency we truly are—one that delivers bold, strategic marketing that makes an impact,” said Monica Feid, co-founder and COO of Thunderly. “The name Thunderly captures our strengths—being loud, being heard, and forecasting something powerful. It embodies our commitment to creating marketing that doesn’t just exist, but commands attention.”
Monson named Chief Growth Officer
As part of the rebrand, Jack Monson, former president of Brand J, has been appointed chief growth officer of Thunderly. Monson brings decades of experience in marketing and franchising, positioning him as a key driver of the agency’s expansion efforts. In addition to this role, Monson now serves as Chair of the International Franchise Association’s Marketing & Innovation Committee, where he will lead initiatives to foster collaboration and innovation in the franchise industry. He is also the host of the popular Social Geek podcast covering the latest news and happenings in franchising.
“This evolution into Thunderly is all about accelerating growth—for ourselves and for the brands we serve,” said Monson. “By combining the best talent and resources into one firm, we’re now positioned to deliver smarter strategies, faster execution, and bigger results.”
By offering an all-in-one solution, Thunderly eliminates the need for multiple agencies.
“Some think they need separate agencies for different aspects of marketing, which often leads to different teams that don’t collaborate while all trying to work towards the same goals. At Thunderly, we integrate everything to deliver exceptional creativity, strategy, and impact—all from a single powerful source,” White said.
To learn more about Thunderly’s creative, fully-integrated PR and marketing programs, visit www.thunderlymarketing.com.
About Thunderly
Thunderly is a full-service marketing agency built to amplify franchises and other dynamic brands and drive impact. Formerly known as BizCom Associates and Brand J, both annually ranked as a “Top Franchise Supplier” by Entrepreneur magazine, Thunderly unites decades of expertise in franchise lead generation, website design, video production, public relations, social media, thought leadership, influencer campaigns, digital advertising, graphic design, crisis communication, personal branding, podcast production and more, all under one roof. More information is available at www.thunderlymarketing.com.
