Avocados From Mexico is adding the star power of former New Orleans quarterback Drew Brees to its Super Bowl promotions.
They are kicking off a new national shopper marketing campaign featuring Brees to get fans ready for the ultimate “Guac Zone.”
The Big Game promotion features a grand prize of a $100,000 Smart Home Makeover, according to a news release.
Retailers are encouraged to sign up to receive free Big Game celebrity, attention-getting merchandise displays, available while supplies last, to bring the Avocados From Mexico “Get in The Guac Zone” program to their customers and add big excitement into the store, according to the release.
For the first time, consumers can connect directly to Brees when they scan the QR code on the Avocados From Mexico Big Game displays.
Beginning in January, the QR code will lead consumers to the “Get in the Guac Zone” digital landing page where they have the chance to win the smart home makeover and get a digital selfie with Brees.
“I’m teaming up with Avocados From Mexico because there really is nothing like guac on gameday,” Brees, a Super Bowl champion, said in the release. “I love avocados – they taste great, they’re good for you and they really do make just about anything better.”
“Football and guacamole go hand in hand and who better to partner with than Big Game champion and MVP Drew Brees to help drive shopper engagement and avocado demand around our national shopper marketing campaign that supports the number one avocado con-sumption occasion,” Stephanie Bazan, vice president of trade and market development for Avocados From Mexico, said in the release.
“We are committed to continue to drive innovative shopper programs for our retail partners, leverage QR codes and push other digital levers to entice shoppers to build bigger baskets ahead of the Big Game.”
With over two billion avocados imported from Mexico every year, the Super Bowl remains as the number one occasion where avocados and guacamole are served and prepared, according to the release.
Total basket rings at check-out are twice as high 10 days leading up to the Super Bowl as consumers prepare their big game menus, according to the release. To capitalize on this lift in sales, retailers are encouraged to set up their Big Game displays 10 days before the game to ensure all Super Bowl-related sales are captured.
According to the Avocados From Mexico Mindset Study, 74% of shoppers would buy more avocados if they saw more displayed, the release said.
Interested retailers should contact any regional director or visit avocadosfrommexico.com/shopper for more details and information on how to order free materials.
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