A new campaign worthy of the 91-year history of the Fritos brand.
Fritos x Sam Elliott x Taylor Sheridan x 6666 Ranch / Yellowstone.
Directed by the one and only Taylor Sheridan and his 101 Studios, shot on the iconic 6666 Ranch with real cowboys, and narrated by the legendary Sam Elliott. This campaign turned out amazing and the team truly embodied feeding the cowboy spirit to bring it to life for an iconic brand like Fritos.
This was what we call a 10% idea – which means no one briefed for it, no one asked for it, but our team was passionate about bringing it forward as a spark of an idea that was right for the brand.
The 60-second commercial is set to debut on Paramount channels on Saturday, December 16, and will be aired during the Willie Nelson 90th birthday special on CBS Sunday, December 17.
Steven Williams Brett O’Brien Tina Mahal Stacy Taffet Kristin Kroepfl Tammy Schilling Elizabeth Baldwin Christopher Ferguson Antoine Baras Eric Snodgrass Madelyn Bane Alexandra Henry Charles Boehler Jenny Allenbaugh Gabrielle Miller Lauren Kozar Jordan Gilliam Dan Cohen Danielle Vadai Lindsey Smith Manuela Gould Michelle Stroberg Amanda Paluzi Corral Drew Ingram 101 Studios @Company3 OMD USA Ketchum
#fritolay #pepsico #magicmakers #inhouse #creativity #storytelling #yellowstone #6666 #fritos #cowboys #taylorsheridan #samelliot #feedingthecowboyspirit #paramount #agencywork
