It has been said that empathy is the key to great leadership. Empathy is having the ability to...
Author - The Marketing Arm
From Cringe to Cheugy: 3 Things to Know About...
By Caroline Brown, Copywriter, Creative | The Marketing Arm Much to the chagrin of young...
The First Annual TMA Super Poll
By Megan McMahon and Nancylyn Hogarty The Big Game (you know the one) is the most watched...
Edgy Streaming Shows Are a Missed Opportunity For...
By Melissa Fallon, SVP, Entertainment The Emmy Awards a few weeks back had some notable absences...
The Marketing Arm’s Eman Khazra Tell Us 4...
By Eman Khazra Music has gotten shorter over the past 20 years. Seriously. I stumbled upon this...
Your Brand May Need Sonic Marketing | The Marketing...
There are 1.3 million Google results when you search “Clubhouse App;” however, there are only 7,000...
How Brands License Music for TikTok | The Marketing...
By Amanda Levine, Senior Director of Music Many brands have embraced TikTok as a marketing...
Drake From State Farm Debuts in Brand’s First Super...
Like a good neighbor, the first-ever, in-game Super Bowl commercial from State Farm is (t)here...
The Marketing Arm Reprises Bruce Willis’s Famous...
The Marketing Arm enlisted Bruce Willis to reprise his famous John McClane “Die Hard”...