While the world tends to be preoccupied with Baby Boomers and Millennials, the first Gen-Xers will...
Author - Slingshot
Want a Happy Workforce? CIRCA46 Tell Us Why to Hire...
According to a Pew Research Center study conducted in February 2023, the answer is “seniors.”...
Move Over Gen X,Y & Z, Boomers are Still...
In 2012, A.C. Nielsen published a white paper titled, Boomers: Marketers’ Most Valuable Generation...
Slingshot is Giving Back with the Slingshot Charitable...
‘Tis the season of giving, and at Slingshot, giving back is at the core of who we are...
CIRCA 46 Tells Us How Marketers Can Help Alleviate the...
Nearly half of American retirees fear loneliness and isolation, according to the U.S. Census Bureau...
CIRCA 46 Tells Us How to Marketing to Seniors: They...
A book that should be required reading for anyone marketing products or services to older adults...
Marketing to Seniors: CIRCA 46 Shares 7 Keys to...
After a decade of advertising to older adults, CIRCA 46 has settled on seven keys to capturing a...
Slingshot Suggests How Travel Marketers Should Plan...
While summer is king for many leisure travel brands, resorts, and destinations, the fall shoulder...
CIRCA 46 Outlines How to Market to Seniors, the...
In her book, The Age Tech Revolution, Keren Etkin mentions a 2019 study by the British Office...
Circa46 Weighs in on Senior Advertising: 3 Aging...
To successfully advertise to older adults, there are three types of aging-related changes they...