The Changing Creative Landscape in Paid Search Advertising For years now, pay-per-click (PPC)...
Author - The Ward Group
Breaking the Conversion Track Myth | The Ward Group...
One of the greatest things about digital marketing is the ability to clearly track user activity...
The Ward Group Weighs In on Getting on Board with...
Back in August, we wrote about the rise of digital out-of-home (DOOH) in the post-pandemic world...
Did COVID-19 Change Digital Media Buying and Planning...
Throughout the course of advertising history, we’ve seen many major events that changed the...
TV Media Buying 101: Getting on the Silver Screen |...
So, you wanna be a TV star? Well, it won’t be easy; it takes guts, talent, a little luck, and the...
Are You Ready to Play in Google’s Privacy...
Unless you’ve been living under a rock, you know that third-party cookies will soon be a thing of...
It’s Time to Venture Outside | The Ward Group Advises...
Out-of-home advertising took a particularly hard hit in 2020 – with a pandemic and lockdowns...
Google Page Experience: Where Will You Rank? The Ward...
New Year, new problems. Coming in May of this year, Google will begin measuring the user experience...
What to Expect this Holiday Season | The Ward Group...
2020 has not been like other years in our recent memory, and that has caused – among many...
The Heart of the Media Planning and Buying Process |...
What’s everyone dressing up as for Halloween this year? Us? We’re thinking of dressing...