Author - Connie Glover

Branding • Broadcast • Thought Blogs

Why Now, Not Then? McDonalds, Kraft and...

7 years ago

“No additives and no preservatives!” “Made in the USA!” “Only natural ingredients!” We’re all...

Branding • Marketing

Cause Related Marketing – Dos and Don’ts

8 years ago

Doing Well by Doing Good Cause marketing or cause-related marketing refers to a type of marketing...

Branding

Is J.C. Penney Suffering an Identity Crisis?

8 years ago

Ultra-Hip Approach Did Not Consider the Customer J.C. Penney Co. is suffering an identity crisis...

Branding • Public Relations • Social Media

The 3 Cs of Personal Branding – Part 2

8 years ago

Watch Connie’s video explaining personal branding best practices. In Part 1 of this series we...

Branding • Public Relations • Social Media

Three Cs of Personal Branding–Part 1

8 years ago

You are a brand. As a professional, an individual, it may be difficult to imagine yourself as a...

Branding • Editor's Pick • Public Relations

The Donald, Does Brash and Bold ‘Trump’...

8 years ago

Love him or hate him, there are a few things that Donald Trump is accomplishing with his approach...