“No additives and no preservatives!” “Made in the USA!” “Only natural ingredients!” We’re all...
Author - Connie Glover
Cause Related Marketing – Dos and Don’ts
Doing Well by Doing Good Cause marketing or cause-related marketing refers to a type of marketing...
Is J.C. Penney Suffering an Identity Crisis?
Ultra-Hip Approach Did Not Consider the Customer J.C. Penney Co. is suffering an identity crisis...
The 3 Cs of Personal Branding – Part 2
Watch Connie’s video explaining personal branding best practices. In Part 1 of this series we...
Three Cs of Personal Branding–Part 1
You are a brand. As a professional, an individual, it may be difficult to imagine yourself as a...
The Donald, Does Brash and Bold ‘Trump’...
Love him or hate him, there are a few things that Donald Trump is accomplishing with his approach...