Sunday 12 July 2020
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American Advertising Federation Selects LERMA/’s Salma Gottfried as One of 2020’s Top Women in Dallas Advertising and Marketing

American Advertising Federation Selects LERMA/’s Salma Gottfried as One of 2020’s Top Women in Dallas Advertising and Marketing

Gottfried exemplifies creative innovation, client service and mentorship


LERMA/ is excited to announce that the American Advertising Federation (AAF) Dallas has chosen Salma Gottfried as one of the 2020 Shining Stars in Advertising and Marketing. Gottfried is the principal of Brand Management at LERMA/, a Dallas-based next-generation communications agency dedicated to creating disruptive and impactful content for multicultural America.

AAF Dallas hosts the fourth annual Shining Stars awards program honors top women in Dallas advertising. The program recognizes Dallas women who are producing thought-provoking and innovative work, breaking through barriers to create something new, or forging partnerships that drive growth. The Shining Stars, who include community leaders, C-Suite executives, co-founders, executive VPs, strategic masterminds and media mavens, are breaking glass ceilings and elevating the Dallas advertising and marketing community to new heights.

Gottfried is a leader in the industry with tremendous expertise and insights, having worked with a broad range of the most iconic brands including Procter & Gamble, JCPenney, Gillette, Gatorade, Quaker, Pepsi, The Home Depot, Keurig Dr Pepper, Lay’s, AT&T, Hyundai and Radio Shack. She has embraced the digital revolution and sets an example for others to follow. Throughout her career, she has cultivated top advertising talent in the Dallas Market by working with them hand-in-hand to service blue chip clients. She’s been particularly mindful of mentoring top female advertising talent to push the boundaries for client success. Salma consistently delivers results for clients and the agency. Most notably, her contributions to The Home Depot efforts have been key in the retailer adopting more multicultural communications, including efforts by the brand to be more authentically reflective of its own customer base.

“Salma possesses the creativity, leadership, mentorship and curiosity that have earned her great respect and successes in the industry,” said Pete Lerma, LERMA/ founder and principal. “On behalf of the entire LERMA/ team, we congratulate her for this recognition and feel lucky to work with such an inspiring professional and person as Salma.”

“It’s an honor to be recognized among this impressive group of women in advertising and marketing,” said Salma Gottfried, principal of Brand Management at LERMA/,  “and to work every day with the talented teams at LERMA/ as well as our exceptional clients.”

Gottfried, along with the other 19 Shining Stars, will be honored at a formal gala on September 3 at The House of Blues. The gala will follow all COVID-19 social distanced guidelines for gatherings. AAF Dallas Board of Directors reviewed all Shining Star nominations and presented them to a panel of judges comprised of members of the AAF District and National organizations.

About LERMA/
LERMA/ is a Next Generation communications agency that is at the forefront of business trends, technological advancement, and consumer’s ever-changing relationship to brands. For the past 10 years the agency has made clients and their brands win in the U.S. marketplace by uncovering untapped business opportunities, establishing meaningful connections, and developing creative that is loud and clear. That is, creating meaningful communications that disrupt convention and have a clear and relevant message for consumers. The agency’s work includes award-winning campaigns for Keurig Dr Pepper, The Home Depot, BanCoppel, Ocean Spray and Southwest Airlines.


We are hardcore anthropologists and technophiles. We live on the forefront of culture and technology not because we have to, but because it’s in our DNA. It is this insatiable appetite for what’s next that shapes everything we do from traditional to digital.