From left: Stephanie Bazan, Jordan Mikeska
Stephanie Bazan, VP, Shopper and Trade Marketing, Avocados From Mexico
- Thanks to the recent innovations and hard work executed by Bazan’s team, avocado penetration across the United States hit a record high and purchase frequency saw a 30% lift over the past five years.
- She led the company’s first branded bag packaging program, as well as its first-ever cause-related initiative on a branded bag, and also spearheaded the first-of-its-kind “2021 Shopper Journey Study.”
- Bazan’s work in the Dallas marketing community was recognized by the American Advertising Federation, and she’s a volunteer on the International Fresh Produce Association’s Marketing Council.
Jordan Mikeska, Director of Shopper Marketing, Nature Nate’s Honey
Nature Nate’s Honey Co., the number-one branded honey company in the U.S. and producer of 100% pure honey, today announces team member Jordan Mikeska, Director of Shopper Marketing, has been recognized as a Rising Star for the 2022 Top Women in Grocery award presented by Progressive Grocer.
“As an incredibly valued member of the team, Jordan leverages her depth of expertise and data-driven decision-making skills to help us deliver on our brand promise every day,” said Nathan Sheets, Founder and CEO of Nature Nate’s. “Jordan’s unique ability to work with our retail partners and keep a pulse on what our customers care about is remarkable, because it enables us to share the goodness of pure honey with more families across the country. We are proud of her and all that she has accomplished. We can’t wait to see what’s next!”
In her role as Director of Shopper Marketing at Nate’s, Jordan manages all shopper marketing and e-commerce marketing efforts. She directly impacts the shopper journey through in-store advertisements, retailer-specific marketing efforts and more. She also acts as the critical team liaison in supporting sales support, innovation and production and labels management. Jordan is responsible for capitalizing on the bottom of the marketing funnel and converting shoppers when they are in the purchase mindset. From deciding the right retailer, to the right tactic, to the right budget, Jordan aligns an effective and strategic program calendar to reach marketing and company growth goals. In addition to managing traditional retailer initiatives, Jordan also directs the marketing and growth tactics for Nate’s e-commerce presence on Amazon.
Progressive Grocer’s Top Women in Grocery award is the most prestigious honor for female leaders in the grocery industry. The award is a celebration of the critical roles women serve in their companies, communities and the food and beverage industry. The awards, which represent some of the most esteemed in the grocery industry, honor leaders in various categories.
All winners will be honored at a networking event and awards celebration that will take place Thursday, Nov. 4, 2022, at Hyatt Regency Grand Cypress in Orlando, Fla.
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