Some projects start with a referral.
Some start with a cold email.
And some start with Amy driving down the street.
A few months ago, Amy spotted a construction sign in front of a retail store we love. Her immediate reaction:
“Man, they could be doing so much better.”
One phone call led to a meeting.
A meeting led to a promise to reconnect after the new year.
That conversation led to a Mission Plan, where Done & Co. dug into the vision, the opportunity, and the bigger story behind the business.
Six months later, we’re proud to launch the new brand and website for Archden Construction Services, LLC.
This wasn’t about creating another construction logo or another website filled with hard hats, cranes, and confusing industry clichés.
It was about helping define a stronger position in a crowded industry that often feels safe, predictable, and indistinguishable from one company to the next.
Together, we built:
• A clearer brand story
• A more confidentF market position
• A refined visual identity
• A minimalist digital experience designed to reflect the sophistication and expertise behind the work
The result is a brand that feels elevated, intentional, and ready for its next chapter.
A huge thank you to Jason Abt for trusting us with the journey and embracing the process along the way.
It’s also a reminder that business development isn’t always complicated. Sometimes it starts with paying attention, making a call, and having the courage to start a conversation.
Congratulations, Jason. Excited to see where Archden goes next.
Creative Direction by: Jason Franzen
