The Dallas agency will enhance brand awareness and category differentiation as the business looks to elevate expectations in automotive service
Valvoline Instant Oil Change announces it has named independent creative agency 3Headed Monster as its Creative Agency of Record (AOR), following a competitive pitch. 3Headed Monster will lead strategic and creative efforts for Valvoline Instant Oil Change, as the business looks to elevate expectations in automotive service.
“As our brand continues to scale, we need work that commands attention and establishes clear distinction, without compromising clarity or trust,” says Jake Lestan, Vice President of Marketing, Valvoline Inc. “3Headed Monster stands out for its fearless creativity, strategic firepower, and a culture that genuinely values partnership and service. They’ve proven they can help brands grow while staying true to who they are, and we’re confident this partnership will move our brand forward.”
Looking to enhance brand awareness and category differentiation for Valvoline Instant Oil Change, 3Headed Monster will be responsible for ensuring strategy, creative, and production operate seamlessly under one roof.
“Valvoline Instant Oil Change is the kind of brand we love to partner with; one that understands that doing things the right way is the ultimate growth strategy,” says Shon Rathbone, Founder, Creative Chairman & CEO of 3Headed Monster. “They’re driven, human, and deeply committed to earning trust at scale. That’s rare. This partnership is about helping a great brand make some noise in a way that feels true to who they are.”
The first work born out of this partnership will launch this summer with additional creative rollouts to follow.
