The 270B team always sends off the year remembering the top 10 projects that showcased their core values of bravery, collaboration, adaptability, and trust. In no particular order, here is the 270B Top Ten of 2023.
“The Goodness Hotel” – Avocados From Mexico Super Bowl: 270B capitalized on the iconic Avocados From Mexico (AFM) jingle for Super Bowl LVII creating a bespoke AI-driven music lab. Visitors synced their Spotify accounts on our platform, where our AI analyzed their listening habits to compose an AFM-themed soundtrack tailored to their favorite music genre. Fans were also invited to infuse their essence with personalized lyrics. Then our cutting-edge voice AI brought their words to life, marrying them to the melody for a song to make something that’s uniquely theirs. On social fronts like Instagram and Facebook, we unveiled an innovative beat-making tool, inviting followers to become maestros of their own AFM-inspired beats. Embracing the playful spirit of AFM, we mapped various joyful facial movements to musical notes. A nod to the left sets off a drumbeat, a wink strums a guitar riff, and an open mouth launches a bass groove. With four genres at play, our filter empowered fans to craft one of 9.6 billion distinctive beats, a symphony of interaction where your face conducts the rhythm.
“Field Goal Feast” – NatureSweet Super Bowl: To stand out and engage consumers during the Super Bowl, 270B created a finger football-style game for NatureSweet. 270B amplified the message on social with influencer partnerships and custom kits. The kits came packed with everything needed to bring the game to life — from miniature field goal posts for tabletop play to NatureSweet Cherub tomatoes, perfect for both playing and snacking. NatureSweet was at the heart of Super Bowl social chatter, without a traditional ad slot. Results over the three-week campaign included 149K gameplays and+17M social impressions. https://naturesweet.com/blitzthesnackzone/game
“Slicer Legends” – Envy Apples: Envy Apples, challenged by limited in-store sampling opportunities of their premium apple varietals, has partnered with 270B to develop tactics and strategies to accelerate trial. 270B introduced a text-based rebate service for cash back on purchases to get apples into consumers’ hands. To help gain traction on the offer, 270B launched a mobile game, reminiscent of Fruit Ninja, to engage customers with gameplay and receive rewards. https://slicerlegends.com/
STAR Oils, Olives, Vinegars: Borges USA is expanding its presence in the American market and enhancing digital engagement through sleek new landing pages developed by 270B. These pages not only showcase STAR Fine Foods’ new products but also breathe new life into their classic vinegar collection. To enrich the in-store experience, customers can now access interactive content about products and unique recipes via QR codes. Stay tuned for the latest in gourmet greatness from STAR Fine Foods! Vinegar: https://starfinefoods.com/fav-vinegars/
“House of Goodness @ SXSW” – Avocados From Mexico: At South by Southwest, Avocados From Mexico’s House of Goodness offered a unique immersive experience. 270B decked the house out with the latest tech including a robot providing AI-generated fortunes, and a custom dance routine synchronized to the brand’s unique sonic branding. Through a virtual magic mirror, attendees were able to visualize themselves in outfits infused with Avocado Glow, accompanied by renditions of our trademark tune. Users journeyed virtually to the lush avocado orchards of Michoacan, Mexico. Guests had the chance to win curated housewares in the digital Garage Sale by using the #SparkTheGood hashtag on Twitter. The full experience garnered 1.6B total impressions, 4,176 onsite visitors over less than 2 days, and over 200,000 page views to the digital experience.
“Road Trip to CLE” – Destination Cleveland: To drive awareness and tourism to Cleveland (positioned in the path of totality) for the upcoming solar eclipse, 270B created an innovative game that encourages visitors to explore the city’s landmarks while chasing the clock to see the eclipse. The game was a hit with a 64% engagement rate and over a minute average time spent. https://roadtripcle.thisiscleveland.com/
“Go NatureSweet!” – NatureSweet : 270B partnered with NatureSweet to launch a summer marketing campaign to showcase innovative produce use cases to reinforce the brand as the go-to option for summer eating occasions. To provide custom meal and snack solutions based on each consumer’s unique lifestyle, 270B created a food-centric personality quiz with a custom output of 8 weeks of personalized daily meal plans. The campaign was amplified by custom influencer kits based on each influencer’s niche to authentically promote the NatureSweet products as essential ingredients for summer dining. The campaign amplified the brand with 58M impressions, and drove volume through 32K sign-ups for the 8-week recipe planner program.
Frito-Lay Hispanic Shopper Research Report & Infographics: 270B undertook extensive research to provide Frito-Lay with insights into their Hispanic consumer behaviors and shopping patterns. The primary research illuminated the significant market potential and avenues for growth within this demographic including ‘size of the prize’ analysis at a retailer level. The study’s findings have been distilled into infographics, facilitating company-wide understanding and inclusion in numerous presentations to retailer partners.
Robotire.com Website Launch: 270B overcame RoboTire’s lack of visual assets for its website launch by utilizing preliminary CAD designs to create 3D models and animations, offering a comprehensive visual depiction of their product and capabilities. https://robotire.com/
“Never Know If You Don’t Ask” – OnePulse: To improve OnePulse’s brand awareness and lead generation, 270B concepted a dynamic advertising campaign that launched across various platforms, including social, programmatic, native, and YouTube. The idea leveraged the powerful benefit that OnePulse makes it quick and easy to ask the questions you need to gain insight into your consumers.
