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Saturday 23 June 2018
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State of Nevada Tourism – TravelNevada.com uses Dallas Based Groove Jones for Production

State of Nevada Tourism – TravelNevada.com uses Dallas Based Groove Jones for Production

“Don’t Fence Me In” Tagline Perfect for Virtual Reality Tour

The Nevada Division of Tourism  kicked off a mobile tour in California cities as part of its first-ever “Don’t Fence Me In” 360-degree video and experiential disruptive instillation tour. The theme of  Nevada’s “Don’t Fence Me In” attitude gave people in San Francisco, Los Angeles and San Diego areas the opportunity to experience a 360-degree virtual road trip throughout Nevada. The experience follows a group of young adventurers as they climb, kayak and drive across, around and through the state’s epic landscapes.

The 360º VR production was created by Groove Jones, a Dallas based VR and AR studio known for creating digital content for brands. (They won the Shorty Award for Best VR of 2017 for the work the did with FX Networks – American horror Story.) Groove Jones worked with the agency Fahlgren Mortine on the commercial video production and Evolve Concepts on the mobile tour.

“California is one of Nevada’s main drive and fly markets, so we want to bring residents an unmatched Nevada experience, knowing the virtual scenery will be a complete contrast to their current physical surroundings,” Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs, said. “We want to unleash people’s adventure mindset by transporting them from a bustling city with crowds of people to wide-open spaces and the most breathtaking landscapes in the country.”

The enormous 20-person crew shoot took seven days and covered 750 miles across Nevada. It took a week to capture the multiple awe-inspiring, wide-open locations such as Lake Mead, Valley of Fire State Park, Hoover Dam, Sand Mountain, Virginia City and Lake Tahoe. They used Mobile App and Samsung Gear VR. The experience is being shown at mobile tours and is playable on Samsung Gear VR headsets through a mobile App. Visitors to each installation saddle up to a saloon-style set, put on a Nevada character-themed VR headset, and are instantly transported into the story of the travelers.



Groove Jones is a content creation studio, specializing in 360 media commercial productions and interactive digital experiences, owned and operated by people with vision who make things happen. Founded by industry leaders, the team has a proven track record of collaborating and doing what’s never been done before – anything to achieve our client’s goals. Our portfolio of VR brand activations is regarded the best in the business. We’ve created award-winning commercials, developed some of the world’s most installed mobile apps and transported people into virtual reality for global brands. We are fearless and our strategy is solid. Become a part of our story, and we’ll become a part of yours.