Saturday 23 June 2018
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PRSA to Host Speechwriting and Soundbiting Boot Camp

March 24, 2017 @ 9:00 am - 12:30 pm

Internationally renowned speechwriting and soundbiting expert Joan Detz, who’s trained communications executives from the likes of Toyota to The Robert Woods Johnson Foundation to Southern Company, will share some best-in-class techniques and tools for improving our writing skills in today’s “soundbite” environment both on paper and digitally.

In this interactive half-day session on March 24, Joan will guide you to practice elements of speechwriting and soundbiting, from the practical to the persuasive, including how to:

  • Lay a foundation for the building blocks of a great speech
  • Capture your audience’s attention and keep them interested
  • Inspire those listening to take action
  • Strategize and plan to meet your organization’s needs
  • Turn speeches into stories for social media
  • Write for other voices
  • Recognize that the “how” is as important as the “what”


March 24, 2017
9:00 am - 12:30 pm
Event Category:


Half Price Books
5803 Northwest Highway
Dallas, Texas 75231
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