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Thursday 20 July 2017
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Editorial Spotlight! Reel FX’s Jim Riche Chats Production, Virtual Reality and Hollywood Animation of this Legendary Shop

Editorial Spotlight! Reel FX’s Jim Riche Chats Production, Virtual Reality and Hollywood Animation of this Legendary Shop

From Hollywood Animation to Commercial Production and Virtual Reality, Reel FX Does it All

Reel FX, based out of Dallas, Texas and Santa Monica, is a versatile facility that develops and produces award-winning animated films, virtual reality experiences, mobile/interactive content, live-venue projects, and commercials. The company has over 23 years of experience working with studio partners like Fox, Warner Bros., DreamWorks Animation and Universal Studios as well as national advertising agencies and global brands.

The launch of Reel FX Animation Studios in 2010, greatly increased the company’s Hollywood presence. Its slate featured Golden Globe-nominated The Book of Life with 20th Century Fox and Free Birds with Relativity Media. The two films have grossed a combined $210 million worldwide. Multiple feature-length animated projects are currently in development.

Reel FX Commercial, the studio’s turn-key short-form division, crafts a variety of broadcast and digital content, music videos and themed attractions. The studio’s newest division, Reel FX VR, launched in 2014 and has already developed dozens of world-class VR interactive activations and 360º narrative content for innovative brands, such as 20th Century Fox, Acura, American Express, AT&T, Frito-Lay, GE, GMC, Hilton, Legendary Pictures, Lionsgate, Porsche, Samsung, and the U.S. Air Force, and for all leading VR headset platforms including Oculus Rift, HTC Vive, Samsung Gear VR and Cardboard.

AdChat DFW sat down with Jim Riche, Head of Production and Executive Producer for Reel FX, to chat in more detail about their production, their talent and what drives their artistic inspiration.

 



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