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Tuesday 26 September 2017
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Dieste’s Young Creatives Win Ad Age Cover Contest 2016 Cannes Edition

Dieste’s Young Creatives Win Ad Age Cover Contest 2016 Cannes Edition

Dieste’s Provoke Weekly

CMO Carla Eboli interviewed rising creatives Nicholas Ross and Nicole Hamilton to understand the idea and creative process behind their winning Ad Age’s Cover Contest for Cannes.

If a single word can describe what really moves consumers nowadays, we’d say “experiential”.

What they have in common is an engaging component, or aspect, that allowed consumers to be part of them.

Unforgettable campaigns involved and added value to consumers, leading to a more rewarding experience than the traditional “contemplation”, “one-way campaigns” that ran our creative industry for many decades.

“Experience the cover” was the idea behind the winning design of Ad Age’s Young Creatives Cover Competition. It’s the integration of two media channels – print and digital – in an engaging and rewarding experience. Two media channels that we don’t see integrated very often – other than the electronic version of printed magazines/newspaper.

In this year’s Ad Age cover, the audience was invited to bring the idea to life, being an integral part of the project. We spoke to Nicholas and Nicole to understand the idea, creative process and challenges they went through. Enjoy it!

For more information, check out Ad Age’s article.

Film credit: Tony Pacheco

Watch Interview…

 

 

 



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The core of what we do is the Provoke platform – a proprietary set of processes and tools that enable us to deliver work deeply informed by data, culture and consumer behavior. By zeroing in on the intersection of art & science, Dieste is constantly stretching the boundaries of quantitative storytelling. While we emphasize hard data, our adaptive process also makes us flexible and agile, traits that have given us an industry reputation for collaboration. Keeping the workflow moving at the ever-increasing speed of our consumers’ lives. In the end, we believe today’s most progressive clients are looking for two things: 1. Great ideas, regardless of where they can get them from; and 2. To work with people they like and are easy to work with.


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