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Wednesday 23 August 2017
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Check out Dieste’s Provoke Weekly’s 2016 Retrospect and Predictions for 2017

Check out Dieste’s Provoke Weekly’s 2016 Retrospect and Predictions for 2017

Bring On 2017- Mad Men Days are Gone

The holiday season often sparks a lot of retrospection, and we begin to anticipate what the lies ahead in the year to come. Without a doubt there have been some tremendous changes in the marketing and advertising industry in the past year. Mobile has continued to disrupt, media has grown more fragmented, data and analytics are even more at the forefront, and clients are demanding more collaboration between agencies than ever before. Just take a look at the outcome of some of the largest agency reviews by P&G, McDonald’s and AT&T.

Gone are the days of “Mad Men” advertising when the business was predictable and relatively unchanging for decades. We now live in a world of short attention spans, ad blocking, addressability, artificial intelligence, and chatbots. It’s clear that agencies must become more agile and more personal in order to compete and stay relevant with their audiences.

And while it’s necessary and helpful to learn from the past, here at Dieste Inc., we’re all about moving forward. So, in the spirit of setting New Year’s resolutions (I’m still working on mine), I took a few minutes to chat with Tony Dieste, Founder & Chairman, and Greg Knipp, CEO, to ask them what lies ahead for our agency and the industry. Take a look and bring on 2017!

 

 



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The core of what we do is the Provoke platform – a proprietary set of processes and tools that enable us to deliver work deeply informed by data, culture and consumer behavior. By zeroing in on the intersection of art & science, Dieste is constantly stretching the boundaries of quantitative storytelling. While we emphasize hard data, our adaptive process also makes us flexible and agile, traits that have given us an industry reputation for collaboration. Keeping the workflow moving at the ever-increasing speed of our consumers’ lives. In the end, we believe today’s most progressive clients are looking for two things: 1. Great ideas, regardless of where they can get them from; and 2. To work with people they like and are easy to work with.


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