Tuesday 16 January 2018
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AA taps Groove Jones for Augmented Reality Experience

AA taps Groove Jones for Augmented Reality Experience

The word’s largest airline and the world’s largest AR platform. We worked with American Airlines on a digital wayfinding experience using the latest location based info available now.

Walking through the technology implementation. Below we show how the App transitions from the traditional 2D map view in the AA App. The existing mapping technology is provided by Locus Labs.


Location based data can be provided to App based on what is available. The AA App can deliver this data and by using AR, we can display it on screen over your camera view. IOT sensors deliver other data like wait times or capacity.

Check out the video below.

Check out the use case.

Groove Jones is a content creation studio, specializing in 360 media commercial productions and interactive digital experiences, owned and operated by people with vision who make things happen. Founded by industry leaders, the team has a proven track record of collaborating and doing what’s never been done before – anything to achieve our client’s goals. Our portfolio of VR brand activations is regarded the best in the business.

We’ve created award-winning commercials, developed some of the world’s most installed mobile apps and transported people into virtual reality for global brands. We are fearless and our strategy is solid.

Become a part of our story, and we’ll become a part of yours.