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Thursday 14 December 2017
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Chili’s Global: The Art of the Burger – MindHandle Creates Interactive Destination

Chili’s Global: The Art of the Burger – MindHandle Creates Interactive Destination

Hamburgers Are Art – Chili’s Sculpts New Flavor Combos

Hamburgers are a part of the Chili’s DNA. We owe our existence to the amazing burgers we’ve been serving since 1975. Chili’s is recognized globally for their excellent burgers, so the goal for this platform was to reinvent one of their classics in a differentiated way and serve it uniquely with a restaurant experience that competitors couldn’t replicate.

The Challenge: MindHandle was challenged to develop a flexible food platform to be used globally with food innovation that redefines the burger category, paired with a memorable dining experience that reclaims Chili’s leadership in burgers and differentiates them from the competition.

From this, the Art of the Burger was born. A fun, interactive destination where guests create memorable experiences while enjoying the chefs’ newly elevated takes on a Chili’s classic.

The Platform: Working in the medium of fresh ingredients and with over 40 years of experience in the creation of amazing burgers, Chili’s is sculpting new flavor combinations with the same passion as the world’s great artists. Our guests are the connoisseurs, the seasoned critics who will appreciate these works of art.

Check out the work below



 

 

 



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We just want a project. That’s the way we roll. Why? Because creative minds work in bursts. The very best creative thinking explodes at the beginning of an assignment when the details are fresh, the energy is high, and the possibilities are limitless. That’s what we harness and deliver to you – one assignment at a time. If you like the results, we can do the next project the same way. We’ll earn the next job on the strength of our last one.

We’ve defined our business model to be agile to accommodate your business needs. You get a great creative product all while being affordable and devoid of any commitment pressure. Heck, even Forbes agrees with us.

So, wanna get started? Connect with us via email at info@mindhandle.com.


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