Hamburgers Are Art – Chili’s Sculpts New Flavor Combos
Hamburgers are a part of the Chili’s DNA. We owe our existence to the amazing burgers we’ve been serving since 1975. Chili’s is recognized globally for their excellent burgers, so the goal for this platform was to reinvent one of their classics in a differentiated way and serve it uniquely with a restaurant experience that competitors couldn’t replicate.
The Challenge: MindHandle was challenged to develop a flexible food platform to be used globally with food innovation that redefines the burger category, paired with a memorable dining experience that reclaims Chili’s leadership in burgers and differentiates them from the competition.
From this, the Art of the Burger was born. A fun, interactive destination where guests create memorable experiences while enjoying the chefs’ newly elevated takes on a Chili’s classic.
The Platform: Working in the medium of fresh ingredients and with over 40 years of experience in the creation of amazing burgers, Chili’s is sculpting new flavor combinations with the same passion as the world’s great artists. Our guests are the connoisseurs, the seasoned critics who will appreciate these works of art.
Check out the work below