A few short days ago we were tasked with something, well, kinda scary. Not just because the deadline was creeping up quick, but also because of the content. You see, this was our first entrée into the fast-food warzone. As we’re sure you’ve noticed, QSR brands are having fun jabbing at each other (& increasing customer engagement, btw). Our partners at The Marketing Arm, longtime experiential pros, were tasked with creating a compelling, COVID-friendly Halloween event for one particular Wendy’s location that nods to their scary competitors.
Going on now at the South Gate Wendy’s location in Los Angeles, a traditional drive-thru has been converted into an immersive “Scare-Thru” experience. As customers pull through, there are sightings of frightening clowns, crusty kings and spooky jack-in-the-box o’lanterns (clever, right?). StudioTribe created artwork for the event including the large format vehicle entrance & exit graphics as well as a hand-painted portrait of a creepy old king (you know who we’re talking about). Check out our work below for a behind-the-scenes look at how we helped make this event a little scarier.
Let’s start with our original reference plus the first round sketch:
And now on to underpainting & the final image . . .
Here’s the printed piece that was hung inside the Scare-Thru . . .
Some other elements that we created include:
Drive-Thru Welcome Sign & Cauldron for the grand entrance:
And the Wendy Pumpkin Drive-Thru Exit: