The Viral Body Care Brand Unveils First-Ever Body Serum, Travel-Sized Essentials & Expanded Collections
Tree Hut, America’s No. 1 Body Scrub brand, is turning up the heat with its new summer collection—now available at Target, Walmart and Ulta. This launch features nature-inspired scents, travel-friendly minis, expanded scent offerings, and new formulas—including the first-ever Hydraglow Body Serum. Tree Hut’s new Hydraglow Serum is made with Vitamin C, Niacinamide and Hyaluronic Acid, which instantly hydrates, brightens, and promotes a healthier skin barrier with a weightless finish. Hydraglow Body Serum joins as a fresh addition designed for easy, effective summer hydration. Its quick-absorbing texture and moisturizing ingredients hydrate skin without making it feel sticky. Packaged in a sleek full-size pump bottle for easy, mess-free application, it’s now available in four scents: Palm Grove, Santal Haze, Pink Champagne and Vanilla—making it a versatile go-to for summer body care.
To support the launch of the Hydraglow Body Serum, Tree Hut is partnering with skincare and wellness expert Vanessa Marc. With years of experience and work with celebrity clients, she is the perfect addition to the Tree Hut team to share expertise on the benefits of adding a hydrating serum to a daily routine.
“Hydration is the foundation of healthy, glowing skin,” says Vanessa Marc. “As someone who has spent years helping clients achieve their best skin, I know how essential it is to use products that truly nourish. I’m thrilled to partner with Tree Hut to introduce Hydraglow—a lightweight yet powerful serum that makes it easy to upgrade your body care routine. With nourishing ingredients, Hydraglow delivers deep hydration and a luminous finish that leaves skin looking and feeling radiant.”
Also launching this season is Tree Hut’s latest collection, inspired by the elements of nature. This new line brings fresh, elevated scents and skin-loving formulas that capture the essence of earth, air and water. Featuring a variety of product formats—including Foaming Gel Washes, Shea Sugar Scrubs and Moisturizing Shave Oils—the collection is designed to deliver a sensorial experience while supporting healthy, hydrated skin. This launch continues Tree Hut’s mission of combining indulgent self-care with explorative and amazingly scented body care formulas.
Just in time for summer travel, Tree Hut is expanding its Glow Collection with new additions designed to support confidence on the go. Fan-favorites like Tropic Glow, Moonlight Glow and Ocean Glow are now available in more convenient, travel-ready formats, making it easier than ever to maintain your body care routine wherever the season takes you. This collection also welcomes a new scent: Sunlit Glow, a radiant addition that offers glowing benefits paired with a mood-boosting fragrance. Together, these launches continue to highlight the Glow Collection’s focus on skin nourishment, self-care and feel-good beauty for every moment—whether at home or away!
“Summer is the perfect time to bring something fresh to our lineup,” said Luis Garcia, Chief Marketing Officer. “With the launch of Hydraglow Body Serum and an expanded range of scents across our most-loved collections, we are continuing to deliver what our community loves. But just as importantly, we’re focused on innovation—developing standout formulas and exploring unexpected scent profiles that bring something new and exciting to the body care space. This launch reflects our commitment to evolving with our consumers, bringing them products that feel exciting, effective, and right for the season.”
As part of the seasonal rollout, Tree Hut is expanding its offerings with fresh new scents in its signature exfoliating scrubs. Scent additions like Lychee Kiss and Flower Milk bring vibrant aromas that celebrate the energy of summer, offering a refreshing twist on the brand’s beloved self-care staples.
The brand is also extending fan-favorite fragrances into new product formats, allowing consumers to enjoy their go-to scents in an array of options, both in and out of the shower. The Dragonfruit Foaming Gel Wash is available exclusively at Target and offers a fresh way to experience the vibrant scent in a lightweight, lathering formula. Available at Target, Walmart and Ulta, these new releases continue Tree Hut’s commitment to delivering sensorial moments and quality products with skin-loving ingredients for a vibrant self-care experience.
