September 27, 2022
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Marketing
Chuck E. Cheese Launches Annual Boo-tacular Celebration
Chuck E. Cheese Posted On September 22, 2022


Chuck E. Cheese has announced the return of its annual Halloween Boo-tacular, the nation’s largest family-friendly Halloween event happening at fun centers across the U.S. and Canada. This year’s Boo-tacular celebration includes unbeatable new offers and free play time for every kid in costume!

Now through October 31, Chuck E. Cheese is transforming its fun centers into an immersive Halloween experience. Guests will be greeted by cast members in costume and surrounded by age-appropriate décor, like giant cobwebs, friendly ghosts, and floating bats. Boo-tacular will delight kids and parents alike with limited-time offers, including 30 Minutes of All You Can Play time free with the purchase of 60 minutes or more, plus 10 free play points for kids who come to play in costume, seasonal menu favorites, first-of-its-kind Halloween party packages, Halloween weekend exclusives, a nationwide Sensory Sensitive Sunday event, and so much more!

“We know families love the joy of celebrating Halloween, from costumes and candy to parties and pumpkins. There’s so much to love about this time of year, which is why our Halloween Boo-tacular lasts six whole weeks and is packed with all the spooky, not scary, fun that makes this season so special,” said Sherri Landry, CMO of CEC Entertainment LLC. “Halloween at Chuck E. Cheese is a treat for kids and a great deal for parents! Our new entertainment and a slime-filled menu will enchant the whole family, and kids get bonus play just for being a kid, being in costume, and loving the Boo-tacular season.”

Chuck E. Cheese is also bringing back its slime-filled monster menu, this time with even more slime. This year’s limited-time seasonal lineup includes:

  • Pumpkin Pepperoni Pizza – Fan-favorite pepperoni pizza in a fun, Halloween Pumpkin shape.
  • Creepy Cupcake – Jumbo-sized vanilla cupcake topped and filled with a vanilla whipped frosting, sweet green slime, a candy monster face, and a Halloween pick.
  • Slime Cookie – Giant, warm cookie topped with white icing, sweet green slime, a candy monster face and, a Halloween pick.
  • Dippin’ Dots® Eye Scream – Cookies ‘n Cream Dippin’ Dots® topped with chocolate syrup, a dollop of slime, three gummy worms, and a scary candy eye.

Guests can also enjoy two exclusive bundle deals, including an in-store upgrade and the perfect package for at-home celebrations, conveniently available online and in the Chuck E. Cheese mobile app:

  • Combo #5: Includes two (2) large, 1-topping pizzas (Pumpkin Pepperoni Pizza), Slime Cookie, six (6) soft drinks, plus a $1 cookie upgrade. Starting at $52.69; prices may vary. Available in-store only.
  • Boo-tacular Family Pack: Includes two (2) large, 1-topping pizzas (Pumpkin Pepperoni Pizza), Slime Cookie, goody bag, and Boo-tacular activity sheet. Starting at $34.99; prices may vary. Available for carryout or delivery only.

Plus, enjoy free delivery ($3.99 value) with a $20 minimum purchase when you order direct through chuckecheese.com with promo code “BOO” (also includes activity sheet).

Entertainment to EEK! Over

This year’s event features plenty of kid-friendly entertainment the whole family will enjoy that can be experienced in a fun center or at home. The all-new lineup of Halloween entertainment features new music from Chuck E. Cheese, also available on all major music streaming services, including three new tracks from your favorite characters:

  • “Witches Crew” – a girl power dance anthem, featuring Helen, Bella, & Dino
  • “Howl-O-Ween” – a howlin’ good country song from Jasper
  • If Every Day Was Halloween” – an upbeat hip hop track from Chuck E. Cheese

  • Get down with Chuck E. every hour on the :30 with the seasonal Haunted House Party dance. Plus, stick around after the show for free candy from Chupa Chups® and Hi-Chew™ after the 6:30 pm, 7:30 pm, and 8:30 pm performances.

    On Friday, October 28, families can also tune in online for the Chuck E. Cheese Halloween YouTube Special. See what happens when Ronnie the Unicorn accidentally opens portals to other dimensions, and multiple Chuck E.’s from the multiverse join in the Halloween fun!

    Halloween Weekend Exclusives

    Enjoy your costume more than once! Chuck E. Cheese encourages guests to come in costume every day to make the most of the spooky season, but don’t miss the costume contests happening Halloween weekend, on Friday, October 28 – Sunday, October 30, following each 6:30 pm Chuck E. Live! show.

    Every kid should be able to celebrate Halloween’s fun and joy. Chuck E. Cheese locations nationwide will open two hours early on October 30 for a Halloween Sensory Sensitive Sunday, a sensory-friendly celebration including sugar-free treble upon entry.

    Plus, new limited-edition merch, like the Chuck E. Dracula Plush and collectible totes of all Chuck E. Cheese characters that make the perfect trick-or-treat bag! Collectible tote designs will be released each week in October only at Chuck E. Cheese Fun Centers. And Boo-tacular apparel for kids and adults will be available exclusively online at shop.chuckecheese.com.

    New Party Packages & Birthday Specials

    For the first time ever, Chuck E. Cheese is making it easy for parents to host the ultimate Boo-tacular Halloween Party! New party packages include game time, pizza, candy, and Halloween desserts for every guest, starting at $20.99 per kid.

    Chuck E. Cheese is also offering exclusive birthday party savings this season. From now through November 30, host a birthday party for 12 or more guests, and the Birthday Star attends for FREE.


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Marketing
Chuck E. Cheese to Hire 1800 Employees for Halloween Season Event, Boo-tacular™
Chuck E. Cheese Posted On August 23, 2022


Company Debuts New Employee and Educational Benefit Platforms

Chuck E. Cheese, the number one family entertainment fun center, is gearing up for the industry’s largest family-friendly Halloween event, Boo-tacular™. Just in time for its latest installment of 4 Seasons of Fun, Chuck E. Cheese venues across the nation are kicking off hiring events daily in-store. Students, young adults, and anyone looking for a fun job, rooted in bringing smiles to kids and families, is welcome to join the team.

As the brand gears up for one of the best times of year – Halloween — first-time job seekers or anyone looking to participate in all the wonder that fall has offer, should look no further. The Fun Centers will be filled with seasonal décor, fun new LTOs, kids and families in costumes, all wanting to have a spooky, fun time. And our cast members can come to work in costume during the promotion from Sept. 19 to Oct. 31, learn new dances like the Chuck E. Haunted House Party and get an opportunity to be a part of the fun of the season, every day!

Chuck E. Cheese entertainment is an equal opportunity employer and offers cast members loads of benefits to make work both fun and fulfilling. Now is the time to take advantage of great new benefits from education and scholarships to their “Work Today Get Paid Tomorrow” program, Chuck E. Cheese is doubling down on securing and retaining talent.

“We are excited about our new and updated benefits offerings,” said Rudy Rodriguez, Chief Legal & Human Resources Officer. “Our benefits package is designed to strengthen our teams’ minds, bodies, and finances! It is our way of celebrating the contributions of our incredible teams who help us serve our guests and deliver the brand promise every day. “Our talent and our people are our greatest asset. As we continue to grow and expand, we want to develop and arm our teams with the tools necessary for career advancement so they can provide for their families,” he concluded.

Have fun at work! dress up every day during halloween season

Making Work Fun
Chuck E. Cheese is the place where half a million birthdays are celebrated every year, milestones, everyday events, and holidays are part of the experience, too. Cast members can show their inner ghoul and goblin by wearing Halloween costumes all month long. Also, after a successful nationwide test this summer, Chuck E. Cheese is now hiring 15-year-old cast members so they can embark on their first job at a Fun Center near them.

Education Assistance, Career Reskilling and Scholarships
This week, the company will debut a new education and scholarship platform for all its cast members and management teams. In partnership with the University of Arizona Global Campus (UAGC), Chuck E. Cheese will offer all employees and their immediate family members 40% off tuition – plus waived fees and free digital course materials – for degree programs offered by UAGC. Additionally, through our partnership with UAGC, in fall 2023, CEC Entertainment will offer three eligible Operations Managers a life-changing opportunity to receive a scholarship to cover 100% of their costs toward the completion of a bachelor’s or graduate degree program at UAGC.

For all CEC Entertainment employees looking to upskill or re-skill, through a new partnership with Google, all employees and immediate family members will have the opportunity to earn a Google Career Certificate in one of the following fields: Data Analytics, Digital Marketing & E-Commerce, IT Automation, IT Support, Project Management and User Experience Design. Certificate courses are taught by Google employees with decades of experience in these fields and are hands-on, practical, and rigorous. Certificates may be earned within three to six months – and the whole program comes at no cost to the employee.

Additionally, the CEC Cares Opportunity Scholarships were created to recognize and invest in our employees who have worked hard serving our guests while continuing to pursue their educational dreams. Scholarship awards range from $500 to $5,000, and applicants are evaluated according to academic record, job performance, strength of application, and financial need. Scholarships are available for Chuck E. Cheese and Peter Piper Pizza cast/team members and managers.

  • CEC Cares: Financial Assistance for Employees in Need; Funded primarily by employees and CEC Entertainment, the CEC Cares Employee Relief Fund is a financial assistance program that helps employees who experience a financial crisis resulting from illness, death of a family member, natural disaster, or other extreme circumstance. All employees are eligible to apply for a grant.
  • Work Today Get Paid Tomorrow! Our partnership with PayActiv allows all employees to access their earned but unpaid wages between paychecks. This is not a loan, has no hidden fees, and doesn’t require a credit check. Enrolled employees can access up to 50% or up to $500 of their earnings. The wages that the employees receive in advance are then deducted from their next paycheck.
  • Benefithub.com; CEC Entertainment employees have access to exclusive discounts and other conveniences provided by thousands of vendors! Employees across Chuck E. Cheese and Peter Piper Pizza can enjoy special savings on travel, electronics, sporting goods, cell phones, movie tickets, and more.

Corporate Internship Program
This fall, the company will be welcoming a new season of interns across its departments at its corporate Support Center in Irving, Texas. The company’s internship program provides meaningful real work experience in various disciplines including Information Technology, Legal, Marketing, Media & Licensing, Entertainment, Human Resources, Operations, and Publicity. Since launching in 2021, the company has hired on five full-time employees from its professional internship program.

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Marketing
Twin Peaks Sets Sights on Further International Franchise Growth
Champion Management Posted On August 8, 2022


Following a historic franchise agreement that brought Twin Peaks Restaurant across the border to Mexico City, the ultimate sports lodge is aiming to take its sports watching paradise to more markets around the globe.

Twin Peaks CEO Joe Hummel announced today that Vice President of Franchise Development Glenn Moon and his team are seeking development opportunities overseas in Brazil, Canada, Columbia, India and more countries throughout the world. After inking multiple development agreements totaling 21 incremental new lodges last year in the U.S., Moon’s team has already eclipsed that number in 2022 with 22 new lodges signed year to date and another 10 to 16 in the final stages of execution.

Twin Peaks Sets Sights on Further International Franchise Growth
Glenn Moon

“We’re ready to paint the globe buffalo plaid,” Hummel said. “Glenn joined our team in February of last year and has already spurred rapid development both in the U.S. and in Latin America. We’re excited to turn our focus towards international growth, starting with Canada, India and South America. We can’t wait to show more countries that our scratch-made food, premium drinks and scenic views make Twin Peaks the sports viewing spot they’ve been missing.”

Twin Peaks was recently named to Nation’s Restaurant News’ “Top 500” list, Black Box’s “Top 5 Restaurant Brands” and Restaurant Business’ “Top 500” list for 2022. In addition to receiving these accolades, Twin Peaks spent the second quarter of the year upgrading its technology for the back-of-house staff and to boost the customer experience. Twin Peaks offers comprehensive marketing and branding, a one-of-a-kind lodge atmosphere, high traffic, worthwhile compensation and more.

About Twin Peaks

Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks now has 91 locations in the US and Mexico. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business surrounded by scenic views and the latest in high-definition TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared to order burgers to its in-house smoked brisket, pork and wings, guests can expect menu items capable of satisfying every appetite. To learn more about franchise opportunities, visit twinpeaksfranchise.com. For more information, visit twinpeaksrestaurant.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the timing and performance of new store openings and growth in same-store sales. Forward-looking statements reflect expectations of management concerning the future and are subject to significant business, economic and competitive risks, uncertainties and contingencies, including but not limited to uncertainties surrounding the severity, duration and effects of the COVID-19 pandemic. These factors are difficult to predict and beyond our control, and could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. We refer you to the documents that are filed from time to time by FAT Brands Inc. with the Securities and Exchange Commission, such as its reports on Form 10-K, Form 10-Q and Form 8-K, for a discussion of these and other factors. We undertake no obligation to update any forward-looking statement to reflect events or circumstances occurring after the date of this press release.


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Marketing
MOOYAH Celebrates National French Fry Day | Hosts Sweepstakes with Big Idaho® Potato Hotel
AdChat DFW Posted On July 12, 2022


This National French Fry Day, MOOYAH Burgers, Fries & Shakes is honoring its beloved side that rounds out its taste trifecta – crispy, hand-cut fries made with real Idaho® Potatoes.

MOOYAH’s in-house cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delicious combination of constant attention and a little magic help transform Idaho potatoes into perfect, crispy-on-the-outside and fluffy-on-the-inside fries.

Given MOOYAH is so well-known for its quality fries, it only makes sense that the fast-casual brand goes big to celebrate National French Fry Day. That’s why the popular best-burger brand is giving guests the chance to score a once-in-a-lifetime experience in a one-of-a-kind potato hotel! Starting now until July 31, MOOYAH is hosting a sweepstakes that will give one lucky winner and a guest a two-night stay at the Big Idaho Potato Hotel, plus airfare and transportation. The winner will get a special opportunity to experience the potato hotel located near Boise, Idaho.

“At MOOYAH, we are serious about our food, but we are also serious about having fun,” said MOOYAH Vice President of Marketing Sarah Beddoe. “We believe we have the best fries and believe our secret is and will always be our dedication to quality. There is no better way to enjoy this very iconic holiday than by celebrating it in a big way – inside a huge potato. We are proud of our team’s hard work in our restaurants every day. By combining our quality and our care, we’re able to properly celebrate this fun day by giving one lucky fan a trip they won’t ever forget.”

Recycled from the Idaho Potato Commission Big Idaho Potato Tour, this six-ton tater traveled on the back of a semi to 48 states for seven years before retiring on a 400-acre farm, just south ofdowntown Boise. This spud has been transformed into an innovative, cozy design by Kristie Wolfe, a former Tater Team member, to create a unique private getaway stuffed with amenities such as power outlets, a mini fridge, old records to play and a custom-built bed.

In addition to lodging in a giant luxury potato, the exclusive hideaway comes with a customized silo turned into a spa retreat, perfect for soaking while stargazing the night away. The farmland is also  home to the cutest jersey cow, so guests can enjoy the full Idaho experience with a fuzzy friendly pet roaming around.

To win, guests must be 21 or older, a legal U.S. resident and enter via mooyah.com/potato. No purchase or payment is necessary to enter or win. Guests are only allowed to enter once per email address. Sweepstakes ends July 31 at 11:59 p.m. Central Time.

For more information on the sweepstakes, visit mooyah.com/potato-hotel-sweepstakes. Official rules on how to enter and win can be found at mooyah.com/potato-hotel-sweepstakes-rules. For more details regarding the Big Idaho Hotel, visit airbnb.com.

Committed to offering the freshest, finest foods, MOOYAH offers an elevated burger experience for all dietary preferences, serving never-frozen, 100% Certified Angus Beef®, all-natural turkey and Dr. Praeger’s black bean vegan burgers, each of which is fully customizable. Guests can choose from five cheeses, Applewood smoked bacon, fresh avocado, pickles, fried onion strings, jalapeños, sautéed mushrooms and an array of sauces among other top-tier fixings. Round out your best-tasting burger experience with crispy, hand-cut Idaho potato fries and a 100% real ice cream shakes with the guest’s choice of eight flavors. To learn more about MOOYAH Burgers, Fries & Shakes or to view the full menu, visit MOOYAH.com.

ABOUT MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is where “serious” and “fun” are one with the bun. The ridiculous, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef® brand burgers, all-natural turkey burgers and Dr. Praeger’s black bean vegan burgers. MOOYAH’s signature potato and multigrain buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 18 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app. For more information, visit MOOYAH.com or follow MOOYAH on Facebook, Twitter and Instagram.

THE IDAHO POTATO COMMISSION

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.


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AdChat Interviews  / Editor's Spotlight  / Marketing
AdChat Spotlight Interview with Sherri Landry, CMO of CEC Entertainment | You Can’t Keep a Good Mouse Down!
AdChat DFW Posted On June 7, 2022


Chuck E. Cheese is an American family entertainment center and pizza restaurant chain founded in 1977 and is headquartered in Irving, Texas. The chain’s name is taken from its main character and mascot, Chuck E. Cheese, who is beloved by small children around the globe. Each location features arcade games, amusement rides, and character stage shows in addition to serving pizza and other food items; former mainstays included ball pits, crawl tubes, and animatronic shows.

The pandemic put significant financial strain on the company, and CEC Entertainment filed a voluntary bankruptcy petition under Chapter 11 in June 2020. Amazingly, the business challenge created many opportunities for the brand to assess, adjust and pivot to create a new business model that was ready for post-pandemic prosperity. How did they do it?

We had the opportunity to sit down with Sherri Landry, CMO of CEC Entertainment, to discover how their marketing strategy shifted to take on a multi-fold approach that positively transformed the brand. You just can’t keep a good mouse down!

Watch the interview…


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Marketing
Pizza Hut to Enter the Metaverse | Fans Enter Contest to Win NFTs + a Year of Pizza
AdChat DFW Posted On May 19, 2022


Pizza Hut has been to the moon, they’ve created a pizza-making robot, and now, they’re going to the Metaverse. As the popularity of the Metaverse continues to rise among Gen Z consumers – according to a recent study, they spend twice as much time socially interacting in the Metaverse as real life – Pizza Hut will make its debut at the third annual ComplexLand virtual shopping experience.

During this year’s ComplexLand, Pizza Hut will meet pizza lovers with custom designed Pizza Hut delivery vehicles and drivers, nine NFTs and the chance to win free pizza for a year! Pizza Hut’s presence at ComplexLand was designed by multimedia artist Rob Shields, a Metaverse veteran known for his post-apocalyptic cyberpunk VR world “End of the World Pizza.”

HOW IT WORKS: As they explore, attendees will come across three different Pizza Hut delivery vehicles located in different areas, each stationed by a different undead delivery driver and all designed by Shields. The drivers will remind attendees to grab pizza now and enter win one of nine NFTs (five vehicles and four drivers) – all of which come with a free year of pizza. 

From May 25-27, ComplexLand 3.0 is a free, virtual, curated shopping experience that looks to convert attendees to shoppers via new first-person exploration, an upgraded NFT Art Gallery curated by Lil Miquela, and exclusive product drops that are only available during the 3-day experience.

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Editor's Spotlight  / Marketing
Check Out Our Editorial Spotlight with On The Border’s CMO Edithann Ramey
AdChat DFW Posted On March 30, 2022


On The Border Mexican Grill & Cantina is a chain of Tex-Mex food casual dining restaurants headquartered in Irving, Texas. For nearly 40 years, the restaurant has been firing up an atmosphere of celebration and fun for their patrons. They differentiate their food from other Tex-Mex cuisine, by using mesquite-wood grills to sear special marinades into their meat dishes, giving the food a unique and delicious flavor. Additionally, they take pride in creating authentic, border-style meals in generous portions with sides including craft margaritas, chips, salsa, hand-made guacamole and tortillas.

AdChat’s Patty Harrison recently met with Edithann Ramey, CMO of On the Border to find out more about the company’s marketing strategy and execution. Check out the interview.


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Marketing
Dickey’s Introduces New Website & App Enhancements for Improved Online Experience
AdChat DFW Posted On March 25, 2022


Dickey’s Barbecue Pit just made it easier for barbecue lovers to enjoy Legit. Texas. Barbecue.™ with the release of several new website and App enhancements aimed at improving the online customer experience.

Starting in March, loyal customers and newbies alike can enjoy an array of upgrades across both the Dickey’s website and App (available on Apple App Store or Google Play) that will provide an unprecedented customer experience. Some of the enhancements include:

  • Pick a location – When searching for a location, guests can now auto detect the closest store for carry out or delivery order.
  • Guest friendly menu – Whether on the website or App, Dickey’s introduces an even friendlier menu that showcases more choices and reduces the amount of time needed to checkout.
  • Static menu – Not ready to make an order and just need to see all the delicious items for your next order or catering event? Dickey’s has you covered with a ‘Menu at a Glance’ that showcases core menu items all in one spot.
  • Faster load times – The entire website has been optimized for web and mobile that reduces the amount of time that it will take to get that hickory smoked barbecue in your mouth.
  • Enhanced loyalty on App – The Dickey’s App brings a fresh look and new way to access your Loyalty account directly from the App. Guests can earn and redeem rewards directly from the Dickeys app.
  • Personalized QR code on App – App also now includes a ‘quick view’ button with your personalized loyalty QR code that you can scan to earn rewards directly in the App or right at the register.

What’s even more exciting? Dickey’s has made several improvements for an even faster checkout. The brand is now accepting Apple & Google Pay for your mobile Dickeys.com order. No need to get off the couch and search for your credit card! Additionally, Dickey’s has updated its App to include Apple Pay – just one more easy way to pay and enjoy Texas-style barbecue, quicker.

“When we looked at the upgraded website and App, we took a holistic approach on how we could make the overall Dickey’s experience better for our customers,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “We studied functional methods and took a mobile first approach as we have over 60% of our customers ordering through a mobile device. The number of clicks and reduction of time to completing an order has been reduced over 40%. Dickey’s is always looks for ways to innovate and delight its customers and we know these new enhancements will deliver an even better online experience!”

To learn more about Dickey’s, follow Dickey’s Barbecue Pit on Facebook, Instagram and Twitter. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.

About Dickey’s Barbecue Restaurants, Inc.

Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with ‘No B.S. (Bad Stuff)’ included. Dickey’s Barbecue has 550 locations across the United States and eight other countries.

Dickey’s was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 Franchise by Entrepreneur and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey’s Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit www.dickeys.com.

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Marketing
Keeping Culture at Center to Fuel Growth, Raising Cane’s Celebrates Thousands of Crewmembers in Localized Campaign
Champion Management Posted On March 23, 2022


ONE CREW. ONE LOVE® is the latest articulation of an annual campaign that celebrates and showcases thousands of Crewmembers from every Restaurant

 In 1996, Todd Graves founded Raising Cane’s, with 12 Crewmembers who believed in his dream. From those early days of working hard and having fun in a small restaurant in Baton Rouge, grew Graves’s appreciation for his Crew that has become an integral part of the culture of Raising Cane’s.

Now, 25 years and over 600 restaurants later, Raising Cane’s continues to show appreciation once again with the return of one of the largest creative campaigns in brand history. More than 6,000 Crewmembers are featured in the campaign which includes TV commercials, social media as well as local billboards and in-restaurant signage that are unique to each Restaurant. So, when a “Caniac” visits their local Raising Cane’s, all of the One Crew. One Love signage that they see throughout the Restaurant features that Crew of that specific Restaurant.

“I couldn’t be more grateful for our hard-working Crew and they deserve this recognition,” said Todd Graves, Founder & Co-CEO of Raising Cane’s. “Our Crew and Culture are as important to our Brand as our quality chicken finger meals. This is just one way we can show our appreciation.”

Raising Cane’s commitment to its Crew and Culture contributes to the company’s retention rates that are more than double the industry average for quick-service restaurants. In 2021, the company expanded its Restaurant Partner Program. With best-in-class education, training and development, the program is designed to help partners reach a net worth of $1 million in 10 years. Raising Cane’s also expanded its education program to include an online degree program for Crewmembers and their families in addition to its tuition reimbursement program. Coupled with the commitment to internally promote 2300 Crewmembers this year is why Cane’s is one of just three Restaurant brands named to Forbes’ “Best Employers For New Grads” Top 100 list, and the company’s “fast-paced, fun culture and growth opportunities” earned it a spot on Glassdoor’s coveted “100 Best Places to Work in the U.S.” list in 2021.

“We are always working hard to reward, recognize and create new opportunities for our Crew, said AJ Kumaran Co-CEO. Our goal with the campaign was for our 50,000 Crewmembers to know that they are essential to Raising Cane’s and we appreciate all of their hard work serving our customers.”

About Raising Cane’s®

Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE’S CHICKEN FINGERS has more than 610 Restaurants across 31 states and the Middle East. Holding the title of “Fastest Growing Chicken Chain,” Raising Cane’s plans to open over 100 new Restaurants across 10 new markets in 2022. The company has ONE LOVE® – quality chicken finger meals – which includes the iconic “Cane’s Sauce” that has been named the #1 sauce in the QSR industry. Raising Cane’s is consistently recognized for being a great place to work – most recently earning them a spot on Glassdoor’s ”Best Places to Work” list, and Forbes’ “America’s Best Large Employers” list. More information is available at raisingcanes.com


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Marketing
Industry Vet Sarah Beddoe Joins MOOYAH as VP of Marketing
AdChat DFW Posted On March 22, 2022


MOOYAH Burgers, Fries & Shakes, a 90-unit burger franchise, has a new Vice President of Marketing. Sarah Beddoe, a leading brand builder with more than a decade of exceptional marketing experience in the segment, has joined MOOYAH to help take the fast-growing franchise’s marketing efforts to the next level.

Beddoe has spent most of her career helping national franchises like Pizza Hut, Sonic Drive-In and Taco Bueno Restaurants create effective marketing strategies. Now, she’s leveraging that experience as she joins MOOYAH’s leadership team, which includes CEO Anand Gala, president Doug Willmarth, and EVP of Operations and Development Mike Sebazco, whose combined 92 years of experience in restaurant franchising has allowed them to create one of the most guest- and franchise owner-friendly opportunities in franchising.

“I have worked with some of the most well-established legacy brands in the industry, and it is so exciting to take that experience and apply it now to a brand that is young, hungry and extremely well-positioned for widespread growth,” Beddoe says.

Beyond Beddoe’s faith in MOOYAH’s brand positioning, she says she has a personal passion for the franchise’s menu, which prioritizes high quality ingredients and customization, accommodating all dietary restrictions.

“I’ve always believed that food is the best way to make authentic connections with people,” Beddoe dds. “That’s what breaking bread is all about. So I’m adamant about working with a brand that welcomes everyone, regardless of their dietary restrictions, and MOOYAH checks every box.”

MOOYAH’s fully customizable menu offers a range of items for virtually any diet, including never-frozen, 100-percent Certified Angus Beef, all-natural turkey and Dr. Praeger’s black bean vegan burgers, each of which can be served on baked-in-house potato or multigrain wheat buns, or even hand-crafted lettuce buns.

Beddoe joins MOOYAH at a critical time for the brand, which is leveraging the success of its existing franchise owners to take advantage of new growth opportunities in markets across the country. In 2022, the brand is aiming to sign more than 50 new units in its key markets for expansion including Florida, California and its home state of Texas.

“We are beginning a dynamic phase of growth right now, with a proven operating model, successful franchise owners, and diehard fans. And we still have a wealth of prime territory in our top states for new development,” Willmarth says. “Sarah is the perfect fit for our rapidly expanding brand, ensuring that every franchise owner opens with unparalleled marketing support and widespread brand awareness.”

Beddoe says her first priority in her new role is telling MOOYAH’s story.

“This is a brand that is already doing all the right things with integrity for its loyal guests and expanding franchise owners,” she says. “They are absolutely uncompromising when it comes to the quality of their products and service. The only thing left to do is spread the word. We’re going to get people talking. We’re going to make sure that our story is being told over and over again until everyone sees exactly what we are doing so much better than every other burger brand out there.”

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