A Johnson & Sekin representative stated, “We had a blast partnering with Ser!ous Bean Company to launch a new lineup of cans with designs as bold as the flavors inside. Each one features a unique color palette, illustrated mascot and fresh photography.
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As the most iconic brand in the snack game, Lay’s® has been present for moments, both big and small, in people’s lives for more than 75 years. America’s favorite potato chip is now delivering more smiles through the release of its first Super Bowl campaign in 17 years, reminding people to Stay Golden™ through life’s moments. The campaign kicks off with an in-game spot starring two comedic masterminds who have brought hilarity to fans on the big and small screens for years – irreverently funny best friends Seth Rogen and Paul Rudd.
Fans have wondered what Rogen and Rudd were up to following the release of two Lay’s teaser videos (found here and here). Does Rogen have a stalker? Why are they on a retro road trip? In the commercial released today, fans finally learn that those moments were memories shared between Rogen and Rudd along with a bag of Lay’s. The journey down memory lane is filled with good times, scary times and even some hilarious mishaps, and Lay’s was there through it all. The commercial makes one thing clear – this classic comedic duo has been a trio all along.
“I love working with Seth because we always have a good time together,” said Rudd. “Any chance I get to spend time with Seth AND eat potato chips is a win.”
Rogen and his longtime friend and writing partner, Evan Goldberg, collaborated with Lay’s on the script. Goldberg, the renowned director, screenwriter, and producer, who has brought fans some of the most beloved comedic movies of all time such as “Superbad” and “This is the End,” directed the commercial.
“I love Paul and I love Lay’s, so co-writing this Super Bowl spot was really a no brainer!” said Rogen.
Helping Fans “Stay Golden”
Starting Super Bowl Sunday, Lay’s is launching the #LaysGoldenDuet Hashtag Challenge on TikTok to help fans “Stay Golden” just like Rogen and Rudd did in the commercial. Fans are invited to duet a video of Rogen and Rudd’s road trip scene and belt out their own version of international superstar and five-time GRAMMY Award-winning artist Shania Twain’s hit song “You’re Still the One” with a friend.
“From everyday occasions, to family holidays, to memorable moments with friends, everyone has joyful memories with Lay’s – a brand that’s been there, spreading smiles for decades,” said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America. “This campaign brings Lay’s back to Super Bowl in a huge, hilarious way by staying true to our brand purpose and reminding us to ‘Stay Golden’ no matter what life throws our way.”
Additionally, to celebrate football fans who rally for their teams season after season, Lay’s recently introduced Golden Grounds™, a first-of-its-kind lineup of NFL-inspired chips, before NFL playoffs. The limited-edition chips were created using potatoes grown in fields mixed with sacred soil pulled directly from NFL stadiums and fields.
Frito-Lay’s Super Bowl Take-Over
In addition to the in-game advertisement from Lay’s, Frito-Lay also has a second spot during the Super Bowl. For the first time, Frito-Lay’s Flamin’ Hot® brand will have its own in-game commercial featuring both Doritos® and Cheetos®, showing fans what the world would look like with a little more Flamin’ Hot.
Frito-Lay and PepsiCo Beverages have also teamed up for a joint NFL Playoff campaign, Road to Super Bowl. The commercial features the breadth of the food and beverage portfolio and is aimed to excite fans gearing up for Super Bowl LVI with the help of five beloved Super Bowl Champions.
To learn more about Lay’s and its Super Bowl commercial, fans can check out Lay’s on Facebook, Instagram, Twitter, and YouTube.
About Lay’s
Lay’s is one of the brands that makes up Frito-Lay North America, the $18 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Lay’s by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay’s on Instagram by visiting http://instagram.com/lays.
About Frito-Lay North America
Frito-Lay North America is the $18 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, N.Y. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
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Flamin’ Hot® is a famous flavor, but also a fiery attitude. At a time when people are seeking moments of defiance of the everyday, Frito-Lay is showing fans what the world would look like with a little more heat with “Unleash Your Flamin’ Hot.” Kicking off the campaign is the first-ever Flamin’ Hot® Super Bowl spot, featuring both Doritos® and Cheetos® and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth.
For weeks, fans have speculated what Frito-Lay has up their Cheetle-dusted sleeve after the release of three teaser videos, dropping hints about the commercial and depicting the stars as they prepare for their roles. In the full commercial, released today, the creator of “Hot Girl Summer” transforms into a fiery songbird and is joined by an unlikely cast of animal characters, including a beatboxing fox voiced by Puth. These characters are awakened by their first tastes of new Doritos Flamin’ Hot Cool Ranch and fan-favorite Cheetos Flamin’ Hot Crunchy, all to the tune of the epic ’80s anthem “Push It” from iconic rap group Salt-N-Pepa.
“I bring heat to everything I do, so it only made sense to partner with Flamin’ Hot on this campaign,” Megan Thee Stallion said. “Filming this Super Bowl spot and paying homage to Salt-N-Pepa was an incredible experience and I can’t wait for my Hotties to check it out.”
“To be a part of the ‘Flamin Hot’ Super Bowl spot is so cool and a truly great experience,” says Puth. “I was excited to put my musical skills to use and bring beatboxing to this character in such a fun way.”
Flamin’ Hot is On Fire
Spicy salty snacks have spiked in popularity in recent years with the category growing more than 12 percent in the last four years. And the fandom with Flamin’ Hot is unparalleled, with nearly 800,000 tweets about Cheetos Flamin’ Hot alone in just one year.
Frito-Lay continues to deliver on the demand for Flamin’ Hot snacks by adding to its lineup, including the newest innovation: Doritos® Flamin’ Hot® Cool Ranch®. The new snack combines the classic flavor of Cool Ranch with the intense heat of Flamin’ Hot. The product is now available nationwide in 9.25oz bags for $4.79 and 2.75oz bags for $2.19.
Today, Frito-Lay also launched the Flamin’ Hot Hub, a site that offers fans Flamin’ Hot recipes, details on the full Flamin’ Hot portfolio, along with content from the Super Bowl LVI campaign. Fans can also subscribe to receive emails with exclusive news from Flamin’ Hot, including new products, partnerships and merch.
“We’ve been so inspired by how fans have embraced Flamin’ Hot,” said Rachel Ferdinando, SVP and CMO at Frito-Lay North America. “The Super Bowl provides the perfect stage to showcase the Flamin’ Hot attitude, and we are thrilled to partner with such exceptional musical talent to bring it to life. Music has a way of bringing joy, connecting us and delivering a story in such a unique way; so reimagining ‘Push It’ with the help of Megan and Charlie will really allow our fans to unleash their Flamin’ Hot.”
Enlisting Fans to Unleash Their Flamin’ Hot on Super Bowl Sunday
To continue spreading the spicy spirit, Frito-Lay is inviting fans to “Unleash Your Flamin’ Hot” through digital engagements on Super Bowl Sunday.
Cheetos and Doritos are calling on fans to choose which commercials are the most fire, and which don’t bring the heat. Simply use the fire emoji (from 🔥 to 🔥🔥🔥🔥🔥) and #FlaminHot #Entry on Twitter to rate commercials during the game for your chance to win $500. The brands will give away over one hundred cash prizes to lucky fans who share their fire rating. Visit @ChesterCheetah and @Doritos on Twitter to learn more and here for rules.
Flamin’ Hot will also drop an exclusive branded effect on Tik Tok, encouraging people to unleash their Flamin’ Hot and have a mic drop moment. With the help of Charlie Puth and other Tik Tok creators, Cheetos and Doritos will add a little sizzle to Tik Tok on gameday, and fans might even get a shoutout from Charlie himself. Visit @Cheetos and @Doritos on Tik Tok to learn more.
Frito-Lay’s Super Bowl Take-Over
In addition to Flamin’ Hot, Frito-Lay has a second spot during the Super Bowl from Lay’s®, the brand’s first gameday spot in 17 years. So far, Lay’s has released two teasers (here and here).
And to celebrate the excitement leading up to The Big Game, Frito-Lay and PepsiCo Beverages teamed up for a joint NFL Playoff campaign, Road to Super Bowl. The commercial features the breadth of the food and beverage portfolio and aims to excite fans gearing up for Super Bowl LVI with the help of five beloved Super Bowl Champions.
About Frito-Lay North America
Frito-Lay North America is the $18 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, N.Y. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
In the next chapter of their multi-year partnership, Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up for the release of a new chip flavor and the latest addition to the Flamin’ Hot family: Ruffles Flamin’ Hot Cheddar & Sour Cream Flavored Potato Chips. The all-new mashup combines Cheddar & Sour Cream, the brand’s most popular flavor and James’ favorite flavor growing up, with the perfect amount of heat. Fans of Flamin’ Hot know that it’s more than just a flavor – it’s an attitude, an edge – that they can embrace with multiple products, including Ruffles Flamin’ Hot, Ruffles Flamin’ Hot BBQ, and now Ruffles Flamin’ Hot Cheddar & Sour Cream.
The new flavor launch follows James’ Ruffles D.N.A. campaign that debuted late last year with a powerful message for fans to embrace the challenges – or “ridges” – they face in life.
“As a kid growing up in Akron, I never imagined where I’d be today, let alone creating a new chip flavor that I know will bring excitement to fans all over,” said James. “It goes to show how learning to own your ridges can change your life, and I believe it’s so important for future generations to understand and embrace what makes them different.”
Leaning into his experience growing up in a single-parent household, James was joined in the Ruffles D.N.A. commercial by four other individuals who owned their ridges and found success on the other side of life’s obstacles to inspire others to do the same. Fans can now head to OwnYourRidges.com to watch new videos and learn more about the people featured in the commercial:
With James, Rupert, Bishop, Reynoso and Rodriguez as leading examples of owning your ridges, Ruffles is eager to hear how individuals across the country are owning their ridges by inviting them to join the conversation and post a video on social media with the hashtag #OwnYourRidges for the chance to have their story featured on OwnYourRidges.com.
“Our partnership with LeBron is rooted in positively impacting communities together,” said Stacy Taffet, senior vice president of marketing, Frito-Lay North America. “The Own Your Ridges campaign serves as an inspirational platform to elevate and celebrate those owning their ridges for the world to see, and now we’re eager to celebrate you – the individuals who continue to own their ridges in daily life – as part of this next chapter.”
For more inspiration on how you can own what makes you, you, visit OwnYourRidges.com.
About Ruffles
Ruffles is one of many Frito-Lay North America brands – the $17 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Follow Ruffles on Twitter, Instagram, Facebook, YouTube and TikTok. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
Four Twitch creators will compete with hand-selected teams on December 6 for their chance at a portion of the $175,000 2021 Doritos Bowl grand prize
The legendary Doritos Bowl is back on Twitch Rivals, the #1 destination for competitive entertainment on Twitch, and Doritos is taking this year’s competition to another level. With one epic day of gameplay on December 6 led by four top Twitch creators playing five different games, for the first time, fans will be able to watch some of their favorites play games that they’ve never streamed before.
Having returned as an Official Marketing Partner for Twitch Rivals North America, Doritos help the 12-week Doritos Disruptor Series where team captains Swagg, itsHafu, lolTyler1 and iiTzTimmy hosted community tournaments to identify their top players, the four captains partook in a snake draft to build a robust squad of 20 people to join them on game day. The 2021 Doritos Bowl is the finale event that will bring the creators’ communities together and feature all four game titles they played during their respective Doritos Disruptor Series qualifying tournaments – Call of Duty: Warzone, Hearthstone, League of Legends, and Golf with your Friends – plus a surprise fifth game! One winning team will walk away as the 2021 Doritos Bowl champions and take home a portion of the $175,000 prize pool and a one-year supply of Doritos.
“Bringing next-level experiences is at the core of who we are as a brand, our fans have come to expect Doritos to deliver new and exciting experiences,” said Caio Correa, senior director of marketing, Frito-Lay North America. “We know creators tend to stick to the games and genres they know, so we’re bringing fans the opportunity to catch their favorite Twitch influencer playing a game they may not typically play. With over six hours of gameplay slated, this year’s Doritos Bowl is sure to deliver.”
“I was thrilled when I heard Doritos would be hosting the Doritos Bowl again this year on Twitch Rivals, and even more hyped to be selected as one of the four captains,” Kris ‘Swagg’ Lamberson said. “I like to think my past experiences gives me an advantage against the other teams, and I’m looking forward to schooling the rest of the captains with the team I’ve built to win Bowl this year.”
Beginning at 12P.M. EDT on Monday, December 6, fans can check out the Twitch Rivals channel where the host will be live throughout one epic day of competition. The tournament schedule is as follows:
The first-ever Doritos Bowl took place at TwitchCon in 2018 and made history as one of the biggest and boldest gaming events. The 2020 Doritos Bowl took the tournament up a notch with a three-day event featuring the first-ever private lobby for a Twitch Rivals Warzone event. This year’s Doritos Bowl will go one step further and introduce games that some top players have never streamed before.
About Doritos
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $17 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com
About Twitch
Launched in 2011, Twitch is an interactive livestreaming service and global community that comes together every day to create unique, live, and unpredictable experiences from the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
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