“The Marketer of the Year ceremony is the crowning event of our chapter’s annual calendar.”

— Brad McCormick, President Emeritus, DFW American Marketing Association

The Marketer of the Year is awarded to the submission that received the highest overall score of all entries. The “Be Certain with Cervey” campaign integrated research, digital media, website, social media, content marketing, and event marketing, and resulted in a record year for the brand.

At the event, AMA DFW President Angela Neal read aloud several of the judges’ comments about the Spire campaign. One judge said: “Great identification of customer’s needs, especially during uncertain times. Effective use of tools and powerful strategy centered around bringing awareness and presence of the client in the market. Outstanding results are a testament to the effectiveness of the vision, marketing strategy, and execution.”

“The Marketer of the Year award is a unique award because it accounts for strategy, creative, and results,” said Mike Stopper, EVP of Client Service and Planning at Spire. “Being named marketer of the year for all of North Texas is an enormous honor and a testament to our amazing clients at Cervey.”

In 2021, Spire was the recipient of two awards from the DFW AMA. The first award was for Best B2B Branding for Avantax. And the second was the inaugural Best Diversity, Equity, and Inclusion Marketing award for its work for the Global Semiconductor Alliance.

The American Marketing Association has 30,000 members from 76 professional chapters and 250 collegiate chapters across the U.S. The AMA was formed in 1937 with the merging of two predecessors—the National Association of Marketing Teachers and the American Marketing Society. The mission of the Dallas-Fort Worth chapter is to educate, support, and enhance the performance of its members and marketing professionals in the Dallas-Fort Worth metroplex.