This Pride Month, Recreation Dallas launched a simple social campaign to promote LGBTQ+ inclusion in Texas sports. Specifically focusing on The Texas Rangers, the posts are creating awareness of the team’s status as the only MLB team that doesn’t yet host a Pride Month promotion. The initial push features a handmade rainbow-laced baseball that Recreation will “happily donate to the Rangers for the first pitch of their first Pride game.” With a CTA linking to Change.org/RangersPride, the campaign’s initial goal is for the Rangers to commit to a 2022 Pride game, with the ultimate goal being to raise awareness of LGBTQ+ inclusion in sports marketing.
Recreation Dallas Launches Social Campaign to Promote LGBTQ in Texas Sports
