The Chicken Finger Brand and iconic rapper are rallying fans nationwide by donating a portion of proceeds from the plush puppy sales to the USABS team
Raising Cane’s is bringing the noise and turning up the hype by teaming up with hip-hop pioneer and icon Flavor Flav, whose larger-than-life energy and bold style as the official “hype man” of the USA Bobsled & Skeleton Team (“USABS Team”) mirror Cane’s obsession with big, craveable flavor. Cane’s invites Caniacs everywhere to slide into the competitive spirit with a limited-edition Bobsled Plush Puppy, USABS themed cups and collectible pins, alongside USABS team members Kaillie Humphries, Kaysha Love, Frank Delduca, and Austin Florian.
The plush puppy is bundled up in a red, white and blue bobsled suit complete with USABS Team and Cane’s logos. Equal parts cuddle champ and speed demon, this plush puppy brings the rush of the track and Cane’s signature personality straight to fans. It’s a soft, snuggly way to celebrate the teamwork, heart and lightning-fast spirit that power both the USABS Team and Raising Cane’s ONE LOVE® – Craveable Chicken Finger Meals® – made with premium chicken marinated for at least 24 hours and cooked hot and fresh with no heat lamps and no warmers.
Cane’s plush puppy campaigns have become an annual tradition for the Brand – sometimes multiple times a year – started by Raising Cane’s owner and founder Todd Graves in 2006, raising over $9 million for charitable organizations nationwide to date. Graves’ commitment to Community supports animal welfare, education, active lifestyles, entrepreneurship, hunger relief and more. Over the past 29 years, Raising Cane’s has donated $160 million to local Communities and remains dedicated to giving back to those who need it most.
Cane’s is also swapping out its classic cups for a limited time to keep the competitive spirit flowing. Restaurants nationwide will feature special USABS Team-themed 22 oz. paper cups and 32 oz. plastic cups in red, white and blue, stamped with the USABS Team logo. Every sip becomes a victory lap, whether Customers are enjoying freshly squeezed lemonade or freshly brewed iced tea, made daily by Cane’s Crew, turning Cane’s fans into part of the team and proving that bobsled pride pairs perfectly with Chicken Fingers.
Rounding out the celebration are exclusive, collectible pins inspired by the USABS Team. While not available for purchase, the pins will be shared with Cane’s Crew members and USABS athletes. The pins provide a lasting keepsake that carries the hype, heart and ONE LOVE® of competition far beyond the finish line.
This partnership marks the first time Raising Cane’s has joined together with a national governing body, deepening its commitment to supporting athletes on the rise and celebrating local and national sports moments. The Brand has previously partnered with standout athletes including beach volleyball champions Kristen Nuss and Taryn Kloth; track and field star Tara Davis-Woodhall and Paralympian Hunter Woodhall, who worked a “shift” at Cane’s; and hometown celebrations for Tierna Davidson, Katie Grimes and Nic Fink after they competed.
ABOUT USA BOBSLED & SKELETON:
USA Bobsled & Skeleton (USABS) is the national governing body for bobsled and skeleton in the United States, responsible for training, developing, and supporting athletes from development to elite levels of competition. For more information, visit USABS.com, or follow the team’s journey on Instagram: @USABS, Facebook: USABS, and TikTok: @usabobsledskeleton.
