Oh YAAS, the Experiential Collectibles™ company redefining the future of trading cards, today announced a five-year exclusive partnership with Bare Knuckle Fighting Championship (BKFC), the fastest-growing combat sports organization in the world.
More than a licensing deal, the partnership transforms trading cards into a dynamic marketing and engagement platform. Oh YAAS will produce and distribute BKFC trading cards enhanced by its proprietary technology, enabling direct, measurable connections between fighters, fans, and brands.
Each card will feature a secure, unique QR code that unlocks exclusive content, offers, augmented reality experiences, and direct-to-fighter interactions—turning every collectible into an always-on digital touchpoint. The result is a new kind of media channel embedded within the product itself, giving BKFC, its athletes, and sponsors a powerful way to engage audiences beyond the event.
“This fundamentally changes what a trading card can be,” said David Feldman, Founder and CEO of BKFC. “We’re not just creating collectibles—we’re building a scalable marketing ecosystem that deepens fan engagement, unlocks new revenue streams, and creates meaningful activation opportunities for our partners. Sponsors can now integrate directly into the fan experience through AR, exclusive content, and embedded technology, making the card itself a new kind of marketing channel.”
With explosive global growth, record live gates, and expanding pay-per-view audiences, BKFC is leveraging this partnership to extend its brand beyond the ring and into fans’ everyday lives. The collaboration positions BKFC at the intersection of sports, entertainment, and immersive marketing.
“We couldn’t be more excited to partner with BKFC,” said Scott Terrell, Founder and President of Oh YAAS. “This is about turning collectibles into a living, breathing media platform—one that creates ongoing value for leagues, athletes, sponsors, and fans. Together, we’re unlocking a new model where physical products drive digital engagement, and engagement drives brand and revenue growth.”
The inaugural BKFC collection powered by Oh YAAS will debut in Q2 2026, with distribution across hobby shops, major retailers, breakers, and direct-to-consumer channels—bringing this next-generation marketing platform directly into the hands of fans.
About Oh YAAS
Oh YAAS is redefining the trading card industry by transforming static collectibles into dynamic, experiential ecosystems. Through proprietary embedded technology, Oh YAAS connects athletes, artists, celebrities, leagues, and brands directly with fans and collectors, unlocking exclusive content, personalized engagements, commerce opportunities, augmented reality experiences, and sponsor activations.
More than a card company, Oh YAAS is a next-generation collectibles platform built at the intersection of sports, entertainment, technology, and community. By merging physical products with digital activation, Oh YAAS creates new revenue streams for rights holders, empowers talent to monetize their personal brands, and delivers unprecedented access and value to collectors.
Scan it. Unlock it. Say Oh YAAS! Visit ohyaas.com.
