Former Topgolf and FedEx Kinko’s CEO joins as Charles & Potomac Capital leads investment in experiential collectibles platform unlocking a powerful new brand engagement channel
Oh YAAS, the company redefining collectibles as a next-generation marketing platform, today announced the appointment of Ken May, former CEO of Topgolf and FedEx Kinko’s, as Chief Executive Officer. The leadership announcement follows Charles & Potomac Capital joining as lead investor, signaling strong institutional confidence in Oh YAAS’ ability to transform how brands engage fans through collecting.
Oh YAAS is pioneering Experiential Collectibles™—a new category that turns traditional trading cards into interactive, data-rich brand touchpoints. Through digital activation, each physical card becomes a gateway to exclusive content, rare digital assets, behind-the-scenes access, and measurable fan engagement.
More than memorabilia, Oh YAAS cards function as recurring engagement engines—driving scans, capturing insights, and creating ongoing connections between fans, athletes, entertainers, and brand partners.
“I have never been around a group of smarter executives in my career, and this is the biggest opportunity I have ever seen,” said Ken May, CEO of Oh YAAS. “This isn’t just about modernizing collectibles. It’s about unlocking a scalable marketing platform at the intersection of fandom, technology, and experience. Every card creates a direct relationship with the consumer—and that’s incredibly powerful.”
With a $50B global collectibles market and a new generation of fans seeking deeper interaction with the brands and stars they love, Oh YAAS is positioning collectibles as an owned media channel. Each scan creates measurable engagement moments, transforming one-time purchases into ongoing brand relationships.
The addition of seasoned executive leadership and strong financial backing marks a major inflection point. With Charles & Potomac Capital leading the investment and May at the helm, Oh YAAS is accelerating platform development, expanding brand partnerships, and scaling across sports, entertainment, and culture.
Founder Scott Terrell transitions to Founder, Chairman, and President, continuing to guide long-term vision and strategic brand alliances.
“Ken is a proven builder of iconic, category-defining companies,” said Terrell. “Together, we’re not just creating a new collectible—we’re creating a new marketing frontier where every scan becomes a moment of connection.”
As brands search for alternatives to declining organic reach and rising digital acquisition costs, Oh YAAS offers a tangible, tech-enabled solution: physical products that unlock dynamic digital engagement, community, and actionable data.
Every card is a key.
Every scan is a data point.
Every interaction is a brand moment.
