The virtual session will share how CPG industry leaders are achieving exponential growth
Nature Nate’s Honey Co., the number-one branded honey company in the U.S., will join an exclusive lineup of industry speakers at the Numerator Emerging Brands Summit. The event, held virtually on August 27, will highlight the power of deep behavioral data to drive sustainable growth.
“We are honored to have Nate’s featured at this prestigious event,” said Mike Carle, CEO of Sweet Harvest Foods, the parent company of Nate’s. “Our team’s insights into consumer behavior and market trends will provide invaluable takeaways for attendees looking to achieve sustainable growth.”
The panel will have insights from industry experts including:
- Drew Rzezutko, Senior Vice President of Sales, Nate’s
- Mary Keller, Category Manager, Nate’s
- Kurt McCracken, Vice President, Business Planning & Category Development, Simmons Pet Food
- Stratton Shook, Senior Brand Manager, King Arthur Baking Company
- Dusan Vujovic, Head of North America, Tony’s Chocolonely
- Dr. Leo Feler, Chief Economist, Numerator
- Nick Keswani, Vice President & Head of Emerging Brands, Numerator
“Understanding today’s consumers’ beliefs and behaviors is necessary for sustainable growth,” Drew Rzezutko said. “This summit will showcase how that data can empower brands to make informed decisions and drive real impact. We are proud to be part of a group of industry leaders who are true trailblazers and help others unlock an edge for their companies.”
Honey is among the fastest-growing categories in grocery and has led all condiments in household penetration growth at 6% during the past two years, even surpassing the growth of hot sauce. Nate’s is championing the growth of the honey category, expanding its household reach by 9% in the same period, and continues to be the branded leader in sales and consumer loyalty.
Reinforcing the strength of honey’s potential growth are the diversification or honey types and emerging shopper segments. For example, the share of honey buyers purchasing two or more types of honey has increased by 3%, with organic honey, hot honey and manuka honey each gaining 1-4% share. The share of Gen Z and Millennial honey shoppers has also grown by more than 2% in the past two years, indicating honey’s appeal with younger, trend-driven consumers.
The virtual session is free to attend and is designed for executives, consumer and shopper insights professionals, category and merchandising managers, and data scientists and analysts. To register, please visit the event webpage at https://www.numerator.com/emerging-brands-summit/.
