Brand Marketing • Marketing • Retail Marketing

Michaels Launches New Baking & Entertaining Private Label Brand Collections

4 hours ago
by 7-Eleven
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Written by 7-Eleven

Michaels is spicing up the cooking aisle with the launch of over 700 stylish and functional items across cooking, baking and entertaining, bringing fresh energy, modern design, and expanded assortments to customers, starting at just $1.99.

Here’s what’s new:

  • Makery: Turn your kitchen into a bakery with Makery, Michaels’ vibrant new line of bakeware, kitchen tools, and decorating must-haves in a palette of soft pastels and stunning materials like natural wood and sleek marble. From icing smoothers and melting pots to fun treat molds, fruit cutting kits and acacia wooden utensils, Makery blends aesthetics with performance to inspire creativity in the kitchen and transform the baking scene.
  • Ashland Kitchen: Just in time for summertime hosting, Michaels is also introducing a curated collection of elegant yet functional kitchen and entertaining pieces with the launch of Ashland Kitchen. The new line features all the essentials, from stoneware cake stands and mini timers to stylish charcuterie boards and ceramic measuring cups, offering a luxe look for less. Ashland Kitchen aims to help you celebrate weeknight dinners and the art of entertaining by elevating your everyday cooking and hosting experiences.
  • Sweet Street & Bakell: Michaels is sweetening its assortment of edible embellishments with a brand-new line of colorful, creative sprinkles now available under its exclusive Sweet Street brand, offering playful textures and designs to top off any treat. Michaels has also expanded its popular assortment of Bakell edible glitter, giving bakers even more ways to add sparkle and shine to cookies, cupcakes, and confections.

Whether you’re a seasoned baker, a first-time host, or someone who loves to make everyday moments feel a little more special, Michaels has you covered with thoughtfully designed products and décor-forward accessories – all without breaking the bank. Grab that pastel spatula or marble cake stand, because your next kitchen masterpiece starts at Michaels.

Shop the new collections in-store and online at Michaels.com and follow us on social media @michaelsstores. 

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7-Eleven

We strive to be the first choice for convenience for our customers – anytime, anywhere. To do that, we make our customers‘ day a little more awesome by delivering fast, personalized convenience – when, where, and how they want it.
As the world’s first convenience store, our top priority has always been to give customers the most convenient experience possible to consistently meet their needs. 7-Eleven aims to be a one-stop shop for consumers – a place people can always rely on to deliver what they want, when, where, and how they want it. This goal continues to shape 7-Eleven’s ethos, driving 7-Eleven’s expansion into operating Speedway®, Stripes®, Laredo Taco Company®, and Raise the Roost® Chicken and Biscuits, with locations, as well as proprietary products and services including 7NOW®, 7Rewards®, Speedy Rewards®, and 7–Eleven Fleet™, throughout the U.S.

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