Huge thanks to Eitan Koter for having Stewart on the Mastering eCommerce Marketing Podcast. Stewart shares his approach to video production in a fast-paced, competitive space.
In this clip, Stewart talks about how brands can stand out by focusing on what really matters most – the story, and how transitioning from traditional :30 second spots to TikTok’s and vertical videos, brands can create scroll-stopping content that converts.
From the podcast description:
Mastering E-Commerce Marketing, host Eitan Koter sits down with Stewart Cohen, the owner, executive producer, and director at Stewart Cohen Pictures, an award-winning production company focused on commercial storytelling. Stewart also leads Superstock, one of the largest media licensing houses, so he really knows how to work with visuals in a way that connects with people.
In this episode, Stewart shares how he approaches video production in a world that’s moving fast and full of distractions. From traditional commercials to TikToks and vertical video, he talks about what still works, what’s changed, and why staying authentic matters more than ever.
They also get into how Stewart works with agencies and brands to create content across different formats and channels, without losing the story. He offers thoughts on what makes a great video, how to work better with talent on camera (especially when they’re not professionals), and why collaboration is everything.
