Sunday 12 July 2020
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Lucky Post Editor Sai Selvarajan’s Animated Film “Coup d’état Math” to World Premiere at SXSW

Lucky Post  Editor Sai Selvarajan’s Animated Film “Coup d’état Math” to World Premiere at SXSW

“Coup d’état Math,” the animated short film written and directed by Sai Selvarajan, will enjoy its world premiere at SXSW 2020. The film depicts four immigrant stories — a fight to be born, a fight to survive, a fight to find your place, and the fight to maintain. In collaboration with fine artists Amanda Selvarajan and Olivia Saldivar, Selvarajan applied distinct visual language to each narrative and journey for a truly unique viewing experience. The film’s trailer, screening times and theater information can be found here.

Selvarajan has developed a body of short film work that speaks to the truth of people that are often misunderstood and underrepresented. “Coup d’état Math” was conceived shortly after the the current administration announced what became known as a Muslim Ban. In the face of the increasing demonization of immigrants, Selvarajan knew it was a pivotal moment to tell his story and others that help describe the journey people undertake.

“SXSW is one of the biggest film festivals in the world and a world premiere there will significantly help spread our message of tolerance and understanding. My family and I came here as political refugees and had to go through a 10-year process to citizenship that took a lot of time, money and mental strength. I know what it’s like and my heart goes out to anyone trying to cross our borders in search of a better life.”

Just as each immigrants’ story is unique, so too is each narrative in the short film. Watercolor paintings were created by Amanda Selvarajan with whom he collaborated on the short film “Sugarless Tea”; longtime friend Olivia Saldivar created the illustrations and wood cuts. Together, with the help of his colleagues at Dallas-based Lucky Post, where he is an editor, they united four narratives into one including audio with voices from different cultures that provide both distinctiveness and commonalities. The result demonstrates that the immigrant experience is not singular it is connected by a fundamental desire to live without fear or persecution, to rise from poverty, and find a sense of belonging.

Lucky Post

It has been said, "art depends on luck and talent." We took that to heart when creating Lucky Post. The studio combines creative editorial, graphic design, sound design, mixing, color, compositing,VFX and finish. We love collaborating with clients and building creative solutions for agencies and brands. Designed for the people who inhabit it every day, and our clients who make it their temporary home, Lucky Post embodies a holistic approach to work-life. Love what you do, love where you do it.