JCPenney brings a welcoming, joy-filled celebration of the holidays in a new spot where families embrace the spirit of the season with loving and playful moments, warm get-togethers, and twinkling lights. Lucky reveled in the magic moments to help bring the narrative, directed by Ramaa Mosley of Station Films, to life.
Edited by Logan Hefflefinger, the anthemic commercial kicks off with a grandmother and granddaughter holding hands and singing a rendition of Three Dog Night’s “Joy To The World,” followed by buoyant, wintery scenes encapsulating what so many of us are grateful for – being together. A time-honored tradition, JCPenney has been serving customers since 1902, wishing joy, comfort and peace this year and always.
Agency: JCPenney Direct
Creative Director: Josh Schoemaker
Senior Creative Manager/Copy: Candyce Vanterpool
Art Director: Hwanhee Kang
Executive Producer: Kathleen Torres
Production Company: Station Films
Director: Ramaa Mosley
Post: Lucky Post
Editor: Logan Hefflefinger
Assistant Editor/Animation: Jake Odgers
Animation: Seth Olson
Audio: Scottie Richardson
Color: Neil Anderson
Finish: Mark Sullivan
Executive Producer: Jessica Berry
Music: Breed
