Monday 23 November 2020
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Lucky Helps JCPenney Deliver Holiday Wishes For Joy, Comfort & Peace

Lucky Helps JCPenney Deliver Holiday Wishes For Joy, Comfort & Peace

JCPenney brings a welcoming, joy-filled celebration of the holidays in a new spot where families embrace the spirit of the season with loving and playful moments, warm get-togethers, and twinkling lights. Lucky reveled in the magic moments to help bring the narrative, directed by Ramaa Mosley of Station Films, to life. 

Edited by Logan Hefflefinger, the anthemic commercial kicks off with a grandmother and granddaughter holding hands and singing a rendition of Three Dog Night’s “Joy To The World,” followed by buoyant, wintery scenes encapsulating what so many of us are grateful for – being together. A time-honored tradition, JCPenney has been serving customers since 1902, wishing joy, comfort and peace this year and always.

Agency: JCPenney Direct
Creative Director: Josh Schoemaker
Senior Creative Manager/Copy: Candyce Vanterpool
Art Director: Hwanhee Kang
Executive Producer: Kathleen Torres

Production Company: Station Films
Director: Ramaa Mosley

Post: Lucky Post
Editor: Logan Hefflefinger
Assistant Editor/Animation: Jake Odgers
Animation: Seth Olson
Audio: Scottie Richardson
Color: Neil Anderson
Finish: Mark Sullivan
Executive Producer: Jessica Berry

Music: Breed

Lucky Post

It has been said, "art depends on luck and talent." We took that to heart when creating Lucky Post. The studio combines creative editorial, graphic design, sound design, mixing, color, compositing,VFX and finish. We love collaborating with clients and building creative solutions for agencies and brands. Designed for the people who inhabit it every day, and our clients who make it their temporary home, Lucky Post embodies a holistic approach to work-life. Love what you do, love where you do it.