The nation’s number-one black tea brand and number-one honey brand drive new shoppers into the tea and honey categories by sharing brands’ flavor-focused portfolios and trend-driven usage occasions
Nate’s Honey, the number-one branded honey company in the U.S. and producer of 100% pure, raw & unfiltered honey, is excited to announce a new collaboration with Lipton, the number-one branded black tea company. The marketing program brings together two leaders in their respective categories to highlight the perfect pairing of pure honey and quality tea.
“As the leader in the honey industry, we strive to bring our honey into life’s simple, meaningful moments,” said Michael Carle, CEO of Sweet Harvest Foods, the parent company of Nate’s Honey. “Partnering with Lipton allows us to highlight a classic pairing in a way that families can continue to enjoy and share every day.”
To support the collaboration, Nate’s Honey and Lipton have implemented a comprehensive marketing campaign that includes in-store and digital displays, influencer partnerships, social media ads and a social giveaway. The campaign also featured ambassador kits and tasting events that showcased the simple, delicious harmony of tea and honey.
“We are thrilled to partner with Lipton to encourage consumers to enjoy the timeless combination of tea and honey,” said Jordan Mikeska, Director of Shopper Marketing at Nate’s Honey. “This collaboration is a natural fit, combining our commitment to pure, raw and unfiltered honey with their dedication to quality tea.”
Nate’s Honey has a history of collaborating with prominent brands and figures to showcase the versatility and benefits of 100% pure honey. Other recent brand collaborations include Atoria’s Family Bakery, Farmer’s Gin, Food For Life, Mother Earth Vinegar, Noosa, Sambazon, The Pizza Cupcake, Watkins and Yes! Apples. Nate’s Honey also partnered with Erewhon to debut premium smoothies with GRAMMY-award winning singer/songwriter Olivia Rodrigo and influencer Nara Smith for special projects like the Erewhon smoothie.
About LiptonSince 1890, nature has been our tea factory. Every cup of Lipton tea is grown using rain, wind and sunshine to give you our signature rich taste and aroma. What’s more, we believe that every cup of our tea should not only help brighten your day but help brighten the future of all tea farmers and their families and of course, our planet. With a commitment to sustainability and excellence, Lipton remains America’s Favorite Black Tea brand, delivering a variety of blends for every tea lover. www.lipton.com
