Johnson & Sekin Named Advertising of Record for Baylor University
Baylor University, the oldest continually operating University in Texas, has selected independent Johnson & Sekin, one of Dallas’ most awarded and talked about advertising agencies, as its new advertising agency of record. A formal, statewide review was conducted over several months and featured many of Texas’ top agencies. The win marks the second recent account addition by Johnson & Sekin – adding the Dallas Zoo just two weeks ago.
The agency search was one of many actions by Baylor over the last year to reintroduce the University under new leadership while expanding its pursuits as one of the nation’s preeminent Christian research universities. The agency’s work will build upon this commitment and support priorities that emerge from an academic strategic planning process begun by recently inaugurated Baylor University President Linda A. Livingstone, Ph.D. The academic strategic plan will set a course for Baylor to grow its research and teaching endeavors over the next five years.
Initial work from Johnson & Sekin will begin in early 2018. Johnson & Sekin will also develop the overall University campaign for Baylor’s 2018/2019 academic year that will highlight Baylor’s Christian values, mission, academic strengths and distinct position in higher education.
“After a lengthy search, we are excited to be working with Johnson & Sekin,” said Jason Cook, Vice President for Marketing and Communications and Chief Marketing Officer for Baylor. “They are known for their award-winning strategy and creative, but we were most impressed with the true sense of collaboration, commitment and values alignment they bring to this partnership. We believe Johnson & Sekin’s work will break through the sea of sameness found in higher education marketing.”
Baylor University in Waco, Texas, is a private Christian university and a nationally ranked research institution comprised of 17,059 undergraduate and graduate students, and a student to faculty ratio of 14 to 1.
The agency was founded in 2009 by Dallas creative veterans Kent Johnson and Chris Sekin, and has been AAF Dallas’ most awarded agency over the last four years. In 2017 alone, the agency’s work has been recognized by American Advertising Federation, American Marketing Association, Lüerzer’s Archive, Logo Lounge, Texas Monthly and the National Down Syndrome Society. Current clients include American Heart Association, Chili’s Grill & Bar, Caliber Collision, Dallas Zoo, Pizza Inn, non-profit Meat Fight, Pecan Lodge BBQ, Dallas Cowboys Merchandising and Teasdale Latin Foods.
“We’re tremendously excited to be associated with a University with such rich history and tradition,” said Chris Sekin, managing partner and executive creative director of Johnson & Sekin. “The student body, alumni, faculty and administration truly feel like family, and we look forward to being part of the renewed optimism in Waco.”
About Baylor University
Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.
About Johnson & Sekin
Creative veterans Kent Johnson and Chris Sekin lead one of Dallas’ most awarded and talkedabout advertising agencies, with accounts including Chili’s Grill & Bar, Caliber Collision, Dallas Cowboys Merchandising, Dallas Zoo, Pizza Inn, Teasdale Latin Foods, and non-profit Meat Fight among others. For more, visit www.johnsonandsekin.com.
