After reviewing thousands of submissions from the September 2024 call for entries, Doritos has announced the three finalists for its Crash the Super Bowl contest, selected with the help of Super Bowl experts and Doritos fans Patrick Mahomes and his Chiefs teammates Chris Jones, Xavier Worthy, and Creed Humphrey.
The finalists are “Abduction,” “Barbershop,” and “Charades.” Fans can vote until January 28 to choose which fan-made ad will win $1 million and air during the Super Bowl.
In 1932, C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. After learning the manufacturer was eager to sell his business, he bought the recipe and started making Fritos corn chips in his mother’s kitchen. He sold them from his Model T Ford.
That same year, Herman W. Lay started a snack food delivery company in Nashville. He too bought out the manufacturer to form H.W. Lay & Company, which became one of the largest snack food companies in the Southeast.
In 1961, the two companies merged and Frito-Lay, Inc. was born. Four years later in 1965, Frito-Lay, Inc. merged with Pepsi-Cola to form PepsiCo. Snack lovers everywhere rejoiced.
