April Fools Marketing • Marketing

In-App Marketing Alert! A Sweet April Fools’ Day Donut Mystery is Afoot at 7-Eleven®

1 day ago
by 7-Eleven
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Written by 7-Eleven

7-Eleven, Inc., the world’s largest convenience retailer is taking fun and flavor to a whole new level with the return of the limited-edition April Fools’ Month Mystery Donut. Available at participating 7-Eleven®, Speedway® and Stripes® locations throughout the month of April, customers are invited to take a wild guess at the donut’s surprise flavor.*

Whether customers are craving a classic flavor or feeling adventurous, the Mystery Donut promises to spark curiosity and excitement. Built as a Bismark-style donut, what’s inside remains a closely guarded secret. One bite could reveal a sweet treat or an unexpected flavor twist. Either way, the experience is guaranteed to be unforgettable.

“Every April, we like to add a little mischief to our bakery offerings with the Mystery Donut as an unexpected twist that’s all about surprising our customers in the spirit of April Fool’s Day,” said Brandon Brown, Senior Vice President, Fresh Foods at 7-Eleven, Inc. “It may seem like a prank, but it’s no joke! This mystery donut is hitting stores, offering a fun and unexpected treat to shake up your day!”

Plus, there’s still time to stock up on snacks for less. Customers can grab $1 deals on select snacks, drinks and treats during Dollar Days until March 31. From better-for-you bites to fan favorites and 7-Select™ exclusives, there’s something for every snack lover.**

Don’t be a fool and miss out on the opportunity to win $5,000! This is no joke –   7-Eleven is giving customers the chance to win $5,000 daily through the 7-Eleven and Speedway apps. Now through year-end, loyalty members can shop, scan their rewards app and play the in-app game for a shot at $5,000. Earn extra gameplays on fan-favorites like Slurpee® and Big Gulp® drinks, Big Bite® hot dogs and even at the fuel pump.***

*Valid on 4/1/25 – 4/29/25. ©2025 7-Eleven, Inc. All rights reserved.

**Valid from March 10 to March 31. ©2025 7-Eleven, Inc. All rights reserved.

  • Week 3 (March 24 – March 31): Discount applicable only on Body Armor Water (1L), Body Armor Flash IV (20oz), Rice Krispies Treats (1.3oz), Private Brand Sunflower Seeds (2oz) & Peanuts (2.5oz), Combos (3oz), Keebler Crackers (2ct, 1.8oz), Kinder Bueno, Kinder Chocolate & Butterfinger (Standard Size), Nerds Rope (Standard Size).

***NO PURCHASE NECESSARY TO PLAY OR WIN. Begins 3/5/25 at 12:00:01am ET & ends 1/6/26 at 11:59:59 pm ET. Open to registered 7-Eleven App and Speedway App users who are legal US residents physically residing in 50 US/DC, 16+ years old (minors must get parental consent to participate). Odds of winning depend on total number of eligible gameplays received and the date/time of play. Sponsor: 7-Eleven, Inc. For full details on how to play without a purchase, the free 7-Eleven/Speedway Apps & full Official Rules, go to https://bit.ly/5K-ThruP6

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7-Eleven

We strive to be the first choice for convenience for our customers – anytime, anywhere. To do that, we make our customers‘ day a little more awesome by delivering fast, personalized convenience – when, where, and how they want it.
As the world’s first convenience store, our top priority has always been to give customers the most convenient experience possible to consistently meet their needs. 7-Eleven aims to be a one-stop shop for consumers – a place people can always rely on to deliver what they want, when, where, and how they want it. This goal continues to shape 7-Eleven’s ethos, driving 7-Eleven’s expansion into operating Speedway®, Stripes®, Laredo Taco Company®, and Raise the Roost® Chicken and Biscuits, with locations, as well as proprietary products and services including 7NOW®, 7Rewards®, Speedy Rewards®, and 7–Eleven Fleet™, throughout the U.S.

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