We’re only a few months into 2025, and already, the salary landscape for marketing and advertising roles is shifting — faster than we’ve seen in years.
With these changes in motion, we didn’t want to wait until spring, when we typically release our full trends report, to share updates. That’s why we’re giving you early access to the latest salary range information for the U.S. marketing and advertising industry.
Inside, you’ll find:
- The biggest salary shifts in creative and paid media roles, including Art Directors, Copywriters, and Integrated Media Directors
- The five hottest marketing and advertising jobs so far in 2025
- Updated salary ranges for both agency and corporate roles
These insights can help you benchmark salaries, navigate hiring conversations, and plan your next career move with confidence.
As usual, our full 2025 Marketing & Advertising Trends + Salary Guide will be released later this spring with even more data and industry insights. But for now, take a first look — and if you have questions, don’t hesitate to reach out to our team at Freeman+Leonard. We’re here to help.
