Marketing

Fossil Launches Barbie x Fossil Special-Edition Collaboration

Written by Fossil Group

It’s a Barbie World. She’s Confident. She’s Ambitious. She’s a global style icon… and our collaboration celebrating her is here!

The Barbie x Fossil special-edition collaboration features classic motifs, charming details, and recognizable icons such as a bright pink pump, custom flower charm, roller skate, and car. And of course — Barbie’s iconic shade of pink.

Melissa Lowenkron, Chief Brand Officer at Fossil stated, “We’re thrilled to launch this collaboration to celebrate Barbie, a global icon with a long legacy of sparking joy and imagination. Our designers were inspired by her style archives—reimagined in a fresh, modern way—and we hope our customers enjoy the combination of nostalgia and creativity,”

About the author

Fossil Group

FOSSIL is a leading global lifestyle accessories brand inspired by creativity and ingenuity. We create timeless, well-crafted leather goods, jewelry and watches made to ride alongside you wherever you take life next. In everything we do, we strive to Make Time For Good™, working to create positive change for our people and communities.