The Decade of the Mexican Avocado with Alvaro Luque

Today, 8 in 10 avocados in the U.S. come from Mexico and the economic output of Mexican avocado imports exceeds $11 billion.

Join us for an exciting in-person event at the Angelika Film Center & Café – Dallas! Get ready to celebrate the fascinating world of sustainability and innovation in Mexican avocados with renowned avocado aficionado Alvaro Luque. In 10 years, Avocados From Mexico has become the top-selling, most recognized avocado brand in the US and the most innovative company in produce marketing. AFM has also led the exponential growth of avocado consumption, doubling the volume of Mexican avocado imports.

Alvaro has transformed the produce industry by delivering innovative marketing strategies that not only defy established paradigms but also deliver impressive results. With more than 30 years of marketing experience in the CPG and produce industries, Alvaro has successfully built a brand in a brandless category. Under Alvaro’s leadership, Avocados From Mexico (AFM) has led the growth of U.S. avocado consumption to more than 2.5 billion pounds per year, and today, 8 in 10 avocados in the U.S. come from Mexico. Alvaro’s vision for making AFM the first fresh produce brand to advertise in the Super Bowl is one of many industry firsts that have positioned AFM as the most preferred brand of avocados in the U.S. and one of the most innovative produce companies in the world.