Firehouse Virtual Workshop: Burn the Rulebook
Why attend?
In this session, Firehouse will challenge you to see where your brand may be at risk of blending in, and show you how to break free. You’ll uncover why conventional thinking drains budgets, dulls creativity, and makes brands forgettable—and what it takes to stand apart with courage and conviction.
What you’ll gain:
A clearer picture of where your brand might be falling into convention.
Practical ideas to start breaking category habits holding you back.
Inspiration from brands that chose distinction over comfort—and won.
Because playing it safe isn’t safe at all. It’s the riskiest move you can make.
