Award-winning Composer and Executive Creative Director, Brian Flores has launched Fresh Squeezed, a new music services company that will partner with agencies, brands and production companies to create everything from original scores and custom sound design for a wide variety of content, to music licensing with custom curated playlists. Flores has teamed up with long-time friend and collaborator, Executive Producer Kathy Whitbeck, to create a creative space for translating the importance of music and sound to telling stories.
“The trust that clients have placed in me is humbling and breathtaking, yet this kind of trust comes from experiences honed, so that it becomes organic and instinctive,” says Founder Brian Flores. “After 30+ years in the business, I still believe I have the dopest job ever. Fresh Squeezed Music is my new elixir for the masses. With our ever-expanding team of composers and sound designers from across the globe, and a huge glass of fresh squeezed orange juice, I am so looking forward to this.”
Fresh Squeezed Music just wrapped up a project for D3/PepsiCo. They are currently working on music and audio branding for “Just Bare” and “Pilgrim’s Pride.” Upcoming projects include AT&T and JCPenney.
“One of my favorite reasons for bringing work to Brian is how hands-on he is,” comments Freelance Executive Producer Kathleen Torres. “With Brian, I know I will get his expertise, his creativity, his genius really. He’s the real deal.”
“I’ve worked with Brian on countless occasions and, every time, he’s knocked it out of the park,” shares The Lerma Agency’s Creative Principal, Bill Cochran. “Brian always provides a solid range of options – each track well thought out and conceptually on point. Also, Brian is just a blast to work with. His enthusiasm is infectious.”
For the team at Dieste, who has collaborated with Brian on high-end brands including Pepsi, Gatorade, Sierra Mist, Hyundai, Nissan, Nationwide Insurance and AT&T, Group Creative Director Benjamin Jara says: “Brian is our go-to guy when we need music for our award-winning work. But most importantly, he’s a great person who I’m always happy to work with.” Adds Executive Producer John Costello: “The talent level and passion to create music that Brian brings is outstanding. We are looking forward to working with Brian’s new music house Fresh Squeezed Music.”
Executive Producer Kathy Whitbeck concludes, “I personally take pride in delivering a smooth run on every job. From seasoned producers or a first time producer, I’m here to answer any and all music questions and alleviate any concerns or stresses that often surround the music side of production. Working together with Brian guarantees this. His 30+ years as a composer and creative director, guide every project, no matter the size or scope. We believe in a hands-on approach to finding the perfect sound for your vision and brand.”
About Fresh Squeezed: Fresh Squeezed Music partners with agencies, brands and production companies to create award-winning custom music and sound design. We’ve composed original scores and custom compositions for content of every shape and size. TV commercials, branded content, apps and podcasts are just a few of the mediums we work in for clients like: JCPenney, Pepsi, Ram, AT&T, Tropicana and McDonalds to name a few.
Fresh Squeezed Music is represented by Alyson Griffith of AG Reps.
Brian Flores Bio: Leading the Fresh Squeezed team is award winning composer and ECD, Brian Flores, who has over 30 years of experience collaborating with agencies, brands and directors in both General and Hispanic Markets. Working with the freshest composers, musicians, vocalists and DJ’s across the globe, Brian brings his enthusiasm and A-team to every project.
Kathy Whitbeck Bio: Kathy met Brian when she was a young agency producer back in the late 90’s. She was in need of the perfect track for a high profile beer commercial and Brian made it happen. The music was a hit, the spot won awards and Brian and Kathy began a collaboration that continues today. She’s spent over 20 years producing for some of the biggest names in post-production and understands how important the role of music and sound are to telling stories. Need help understanding music biz jargon (Sync licensing? Buyout? Drop fees? Usage terms?) Kathy’s got you covered.
