Jarritos is a colorful and fun brand that has been loved by Mexican consumers since 1950. Fast forward to 2018 where more and more U.S. consumers keep falling in love with the brand. Then we started to notice something; they were pronouncing the brand name wrong. So we decided to get a highly memorable and vibrant spokesperson-ish to help out with some subconscious education on how to pronounce Jarritos correctly.
Lalo Duran, Co-Founder/Managing Partner at WALO, stated, “Working with the parrot and cockatoo was awesome. Their animal wranglers trained them for two weeks before the shoot. The Refuge , a production company from L.A., was the one that found the wranglers and birds for us, we just picked the best ones. Shooting with birds was super fun!”
Watch adorable spots…
CREDITS:
BRAND:
Jarritos
CLIENT:
Eric Delamare
DIRECTOR:
Amit Gupta
PRODUCTION CO.:
The Refuge
AGENCY:
WALO
CREATIVE DIRECTORS:
Walter Barraza + Lalo Durán
WRITER:
Dylan Catherman
PRODUCER:
Natalia Duarte
