Dave & Buster’s joins forces with the NASCAR star to fuel summer fun with exclusive meet & greets, custom merch drops, and a nationwide racing challenge with epic prizes on the line
Dave & Buster’s announces its first ever partnership with a NASCAR driver, fan-favorite Toni Breidinger and TRICON Garage (TRICON). The NASCAR star has officially joined the brand as its 2025 Summer Ambassador, bringing fans along for an action-packed ride filled with in-store appearances, limited-edition merch, exclusive giveaways, and racing game competitions.
Toni Breidinger is a trailblazing American race car driver and model, known for making history as the first Arab-American woman to compete full-time in a NASCAR national series. Her dynamic personality and strong social media following make her the perfect fit as Dave & Buster’s Summer Ambassador, where her love for racing and entertainment aligns seamlessly with the brand. During the August 8th NASCAR Craftsman Truck Series race at Watkins Glen International, Toni will drive the No.5 Dave & Buster’s Toyota Tundra TRD Pro for TRICON.
As part of the partnership, Breidinger will appear at exclusive Dave & Buster’s meet & greets, including stops in New York City and Chicago, where fans can snag signed gear, pose for photos, and try to compete with Toni on racing games. Her appearances kick off in Chicago on July 5th, followed by NYC Times Square on July 18th, and conclude at Watkins Glen on August 8th.
Toni will also be rocking her custom Dave & Buster’s fire suit and truck at her upcoming race at Watkins Glen International. And stay tuned on social as Dave & Buster’s will be giving away signed Toni merch and a limited-edition Dave & Buster’s X Toni NASCAR-style t-shirt.
Toni is encouraging guests to play all-new racing games, rack up wins, climb the leaderboard, and score major prizes all summer long.
“I’ve been a fan of Dave & Buster’s for as long as I can remember. I always stop in when I’m on the road. I love the games, and energy, so getting to partner with a brand I genuinely enjoy is really exciting for me.” said Breidinger. “There’s nothing like being behind the wheel, whether it’s on the track or in the arcade, and now I get to do both at one of my favorite places. I’m so excited to compete with fans who love racing as much as I do and make this a summer to remember.”
This summer, the Leaderboard Challenge invites guests to go full throttle across five high-speed, high-stakes racing games — including Hot Wheels Victory Lap, NASCAR Pit Stop, Top Gun: Maverick, Cruisin’ Blast, and Super Bikes 3. Every first-place finish or jackpot win helps players climb the nationwide leaderboard and rack up entries for a shot at epic prizes. The more you play, the more chances you have to win — so buckle up and get ready to race all summer long.
To learn more about the partnership and see if you can top Toni’s score, visit your local Dave & Buster’s or head to daveandbusters.com.
