Marketing

ExxonMobil Lecture Series Presents The Honest Company CEO, Nick Vlahos: Leading with Purpose and Building a Modern Brand | Free Registration

Temerlin Advertising Institute Posted On January 24, 2022

Please join us for a night of networking, nibbles, and insights with Nick Vlahos, Chief Executive Officer at The Honest Company. Leading with Purpose and Building a Modern Brand Through Content, Community and Commerce. 

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About Nick Vlahos Nick Vlahos is the Chief Executive Officer of The Honest Company (NASDAQ: HNST), which was launched in 2012 with a mission to inspire everyone to love living consciously.

Nick, who is also a member of The Honest Company’s board of directors, is responsible for overseeing the Company’s continuing accelerated growth agenda with a focus on innovation, retail distribution, digital marketing and global expansion. Under Nick’s leadership, The Honest Company recently became a public company and received a near $2B valuation on the day of the initial public offering.

Prior to joining The Honest Company, Nick served as Executive Vice President and Chief Operating Officer of The Clorox Company, where he was responsible for approximately $3B in sales for the company’s Household and Lifestyle segment, as well as direct responsibility for five Global Functions: Sales, Marketing, R&D, I.T. and Product Supply. Nick was instrumental in driving domestic and international growth at Clorox for major portfolio brands such as Burt’s Bees, which he built into a global leader in the natural personal care industry with a presence in 40 countries. He also previously held the role of Vice President – General Manager of Laundry, Brita and Green Works.

Nick has served as a guest lecturer on Consumer Products Strategy and Operations at Harvard Business School, The Fuqua School of Business at Duke University and The Kellogg School of Management at Northwestern University. He is currently a Board Advisor for Tillamook Dairy and also sits on the Board of the Consumer Brands Association, the national trade association for the consumer packaged goods industry in the United States.

The Honest Company is a mission-driven, digitally-native brand focused on leading the clean lifestyle movement, creating a community for conscious consumers and seeking to disrupt multiple consumer product categories. Honest is dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, and at more than 32,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, The Honest Company is driven by its values of transparency, trust, sustainability, and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. Since inception, the Company has donated approximately 25 million essential products and employees have volunteered over 18,500 hours in the community.

The Honest Company has been recognized by Built In as one of the “Best Midsize Companies to Work For” and Nick has been honored with the Best in Biz Gold Award for Executive of the Year and by Glossy as part of their New Guard list, a list featuring industry insiders responsible for driving important shifts in the beauty industry. Honest has also been honored with a wide range of recognitions and awards, including the Ernst & Young Entrepreneur of the Year – Los Angeles Region, ACG Award for Social Responsibility, PC Magazine’s Seal of Consumer Approval in Tech, seven Allure Best of Beauty Awards, as well as the Pioneer in Sustainability Award by the Sustainable Business Council of Los Angeles.

The Temerlin Advertising Institute Celebrating 20 years, the Institute is named in honor of Liener Temerlin, a respected leader in the advertising industry, a civic leader, and humanitarian who brought to bear his great passion to giving back to the community. Taking full advantage of the unique opportunities available in the media-rich, agency-rich, culturally rich Dallas – Fort Worth Metroplex, the Temerlin Institute exposes students to current, global industry situations and challenges. It is a truly innovative melding of theory and practice.

Since its inception in October of 2001, the Temerlin Advertising Institute has become nationally recognized for both advertising education and advertising research, thanks to its internationally renowned faculty, award winning students, and its unique focus of leading in socially responsible consumer messaging. TAI scholars have published in every top advertising journal nationally and internationally. They sit on the editorial boards of those same major journals and are recognized as elite thinkers in ethics, international advertising, social marketing, and creative thinking.

TAI’s tag line is Better Advertising. Better World. We are focused on teaching students that you can develop great brands with socially responsible advertising, where you move market share but also provide a positive impact on society. We were the first advertising program in the country to go in this direction.

ExxonMobil has endowed the lecture series through a grant to SMU’s Temerlin Advertising Institute. The grant supports SMU’s goal of expanding its emphasis on ethics not only in its diverse undergraduate and graduate programs but in events offered to the public.