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Temerlin Advertising Institute

The Temerlin Advertising Institute (TAI) at SMU Meadows School of the Arts trains students to search for unique solutions in advertising, preparing them for work in advertising agencies, media firms, corporate marketing departments, design studios and more. TAI was endowed by the Dallas advertising community through a pledge to augment scholarships, faculty salaries and public programs that enrich student learning and practical experience in advertising. Established in 2001, it is one of the nation's first endowed advertising institutes. For more information, visit https://www.smu.edu/Meadows/AreasOfStudy/Advertising.




Marketing
PepsiCo Brand’s Sustainability Story | Attend FREE Exxon Mobil Lecture March 30th
Temerlin Advertising Institute Posted On March 15, 2023


Join us for an exciting night with PepsiCo’s Global Marketing Director of Sustainability and Social Impact, Maddy Kulkarni.

Maddy Kulkarni, Global Marketing Director of Sustainability & Social Impact at PepsiCo. Author of, Social Impact Marketing: The Essential Guide for Changemakers, examining how marketing can be used to drive both business and social impact. Maddy serves on the Advisory Board of Sustainable Brands, a global industry organization that seeks to advance sustainability in business. She is also PepsiCo’s liaison to the World Federation of Advertisers and has spoken on behalf of the organization at the United Nations Global Compact Leaders’ Summit. Maddy has served on numerous non-profit boards and has been awarded a 40 Under 40 designation by Dallas Business Journal.

The event is free to the public, but registration is required.


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Marketing
ExxonMobil Lecture Series Presents The Honest Company CEO, Nick Vlahos: Leading with Purpose and Building a Modern Brand | Free Registration
Temerlin Advertising Institute Posted On January 24, 2022


Please join us for a night of networking, nibbles, and insights with Nick Vlahos, Chief Executive Officer at The Honest Company. Leading with Purpose and Building a Modern Brand Through Content, Community and Commerce. 

Register

 

About Nick Vlahos Nick Vlahos is the Chief Executive Officer of The Honest Company (NASDAQ: HNST), which was launched in 2012 with a mission to inspire everyone to love living consciously.

Nick, who is also a member of The Honest Company’s board of directors, is responsible for overseeing the Company’s continuing accelerated growth agenda with a focus on innovation, retail distribution, digital marketing and global expansion. Under Nick’s leadership, The Honest Company recently became a public company and received a near $2B valuation on the day of the initial public offering.

Prior to joining The Honest Company, Nick served as Executive Vice President and Chief Operating Officer of The Clorox Company, where he was responsible for approximately $3B in sales for the company’s Household and Lifestyle segment, as well as direct responsibility for five Global Functions: Sales, Marketing, R&D, I.T. and Product Supply. Nick was instrumental in driving domestic and international growth at Clorox for major portfolio brands such as Burt’s Bees, which he built into a global leader in the natural personal care industry with a presence in 40 countries. He also previously held the role of Vice President – General Manager of Laundry, Brita and Green Works.

Nick has served as a guest lecturer on Consumer Products Strategy and Operations at Harvard Business School, The Fuqua School of Business at Duke University and The Kellogg School of Management at Northwestern University. He is currently a Board Advisor for Tillamook Dairy and also sits on the Board of the Consumer Brands Association, the national trade association for the consumer packaged goods industry in the United States.

The Honest Company is a mission-driven, digitally-native brand focused on leading the clean lifestyle movement, creating a community for conscious consumers and seeking to disrupt multiple consumer product categories. Honest is dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, and at more than 32,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, The Honest Company is driven by its values of transparency, trust, sustainability, and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. Since inception, the Company has donated approximately 25 million essential products and employees have volunteered over 18,500 hours in the community.

The Honest Company has been recognized by Built In as one of the “Best Midsize Companies to Work For” and Nick has been honored with the Best in Biz Gold Award for Executive of the Year and by Glossy as part of their New Guard list, a list featuring industry insiders responsible for driving important shifts in the beauty industry. Honest has also been honored with a wide range of recognitions and awards, including the Ernst & Young Entrepreneur of the Year – Los Angeles Region, ACG Award for Social Responsibility, PC Magazine’s Seal of Consumer Approval in Tech, seven Allure Best of Beauty Awards, as well as the Pioneer in Sustainability Award by the Sustainable Business Council of Los Angeles.

The Temerlin Advertising Institute Celebrating 20 years, the Institute is named in honor of Liener Temerlin, a respected leader in the advertising industry, a civic leader, and humanitarian who brought to bear his great passion to giving back to the community. Taking full advantage of the unique opportunities available in the media-rich, agency-rich, culturally rich Dallas – Fort Worth Metroplex, the Temerlin Institute exposes students to current, global industry situations and challenges. It is a truly innovative melding of theory and practice.

Since its inception in October of 2001, the Temerlin Advertising Institute has become nationally recognized for both advertising education and advertising research, thanks to its internationally renowned faculty, award winning students, and its unique focus of leading in socially responsible consumer messaging. TAI scholars have published in every top advertising journal nationally and internationally. They sit on the editorial boards of those same major journals and are recognized as elite thinkers in ethics, international advertising, social marketing, and creative thinking.

TAI’s tag line is Better Advertising. Better World. We are focused on teaching students that you can develop great brands with socially responsible advertising, where you move market share but also provide a positive impact on society. We were the first advertising program in the country to go in this direction.

ExxonMobil has endowed the lecture series through a grant to SMU’s Temerlin Advertising Institute. The grant supports SMU’s goal of expanding its emphasis on ethics not only in its diverse undergraduate and graduate programs but in events offered to the public.


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Advertising
Nike’s Mark Patrick is Guest Speaker @ 2019 ExxonMobil Lecture “Inspiring Purpose” | Sponsored by Temerlin Advertising Institute
Temerlin Advertising Institute Posted On October 15, 2019


Marc Patrick, an SMU alumnus and senior director for global brand communications at Nike, Inc., will be the guest speaker for the 2019 ExxonMobil Lecture on advertising, media and communication ethics, sponsored by the Temerlin Advertising Institute (TAI) of SMU’s Meadows School of the Arts. Patrick will present “Inspiring Purpose” at 7 p.m. Wednesday, November 6 at the Angelika Film Center, 5321 East Mockingbird Lane in Dallas. A reception with cocktails and appetizers from 6 to 7 p.m. precedes the lecture, and a dessert buffet with cocktails and networking follows at 8 p.m.

In addition, experiential “pop-up” opportunities will be available 6-6:45 p.m. during check-in, and again during networking from 8 to 9 p.m. Participants include Nike’s EKIN program; Centre, a sneaker boutique; The Marcus Graham Project, a Dallas-based nonprofit fostering diversity in the media industry; and AAF Dallas, the local chapter of the American Advertising Federation.

Marc Patrick is an inspiring brand leader with expertise in building brand loyalty via storytelling, products, services and experiences that create impact and transcend culture. He earned a B.A. in advertising at SMU in 1993, where he was a noted student/athlete and member of the men’s track and field team. His early career included positions at three major advertising agencies: TBWA/Chiat/Day, Burrell and DDB. While at DDB Chicago, he brought his passion for advertising and sports to bear on the McDonald’s account, driving NBA partnership campaigns featuring Larry Bird and Grant Hill.

Patrick then began a successful 20-year career at Nike, Inc., where he now serves as the senior director for global brand communications as part of Nike’s Global Brand Marketing team. He launched the first “Just Do It” campaigns in both South Africa and Russia, drove strategy for the elite high school football program The Opening on ESPN, launched the documentary on Nike’s popular Air Force 1 sneaker, led the “Move NYC to Move the World” brand strategy for Super Bowl XLVII, managed a Nike Golf reorganization, and currently leads the global brand communication teams to drive cross-category “Just Do It” campaigns across existing and new forms of content. In addition, he sits on boards for the World Golf Foundation, Brand Innovators LLC, and BESThq, and is an active member of Alpha Phi Alpha fraternity.

Supporters of the evening’s event are Nike, Centre, Richards/Lerma, The Marcus Graham Project, EKIN and AAF Dallas.

ExxonMobil has endowed the lecture series through a grant to SMU’s Temerlin Advertising Institute. The grant supports Temerlin’s goal of promoting corporate and advertising ethics through its communications programs and public events.

Tickets are $20 and include admission, two cocktails, heavy appetizers and desserts. Tickets are nonrefundable and must be purchased in advance; they will not be available at the door. For tickets and information, call 214.768.3090 or visit www.facebook.com/SMUadvertising.


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