December 3, 2021

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Republic Editorial

Republic Editorial is a premier post-production house located in Uptown Dallas offering a complete range of next-level post-production services. Known as a highly collaborative environment for creative editorial, motion graphics, CG, VFX, audio mixing, color correction and online, Republic partners with sister companies Threaded Pictures and Infinite Fiction to provide a complete creative solution. Republic Editorial was founded in 2013 by partners Carrie Callaway (managing director), Chris Gipson (senior editor), and Keith James (senior editor).

Post-production / Production

Republic Editorial Edits New Clorox Product Ad Campaign Starring Danny Trejo

Republic Editorial Posted On August 9, 2021

During the pandemic, what brands can you name that had more demand than Clorox and other disinfecting products? Probably none. But despite the company making around a million canisters of disinfecting wipes each day, it was still a challenge to keep store shelves stocked. Recently, as many small businesses around the US began reopening to the public, the brand debuted its new product, The Clorox Turbo Power Sprayer, featuring actor and restauranteur Danny Trejo in its campaign. The sprayer uses an electric motor to disinfect a space quickly and easily, and is designed to address the cleaning needs of small businesses of all kinds, from beauty and nail salons, to gyms and restaurants.

The spot edited by Chris Gipson of Republic Editorial shows Trejo, owner of Trejo’s Tacos and Trejo’s Cantina, describing his fondness for “everything turbo” from turbo phone charging and coffee drinking to turbo disinfecting with The Clorox Turbo Power Sprayer. “Get it now, or I’ll come looking for you,” he says as the commercial ends.

“Reach Agency had a great idea using Trejo for this campaign” says Gipson, “Director Raul Fernandez and the team at Twenty Nine Black did a solid job executing on the boards, and Danny definitely brought the spots to life with his trademark energy. His voice, the opportunities for sound design and the dynamic camera moves made it really fun to edit.”

The campaign is set to appear on various social media.

CREDITS:

Reach Agency
Gabe Gordon – Co-founder
Katherine Yarbrough – Senior Project Lead
Brian Ranes – Creative Producer

Director – Raul B. Fernandez

Twenty Nine Black
Anton Laines – Executive Producer
Jen Dirvianskis – Account Supervisor
Angela Vawter – Producer
Lyndsey Strankman – Production Supervisor

Republic Editorial
Editor – Chris Gipson
Colorist – Bryan Bayley
Flame Artist – Bryan Bayley
Mixer – Hayes Smith
Sound Design – Hayes Smith & Greg Carlson
Assistant Editor – Edgar Garza

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Director / Editor / Production

Republic Editorial Bolsters Offerings with Additions of Flame Artist/Colorist, Bryan Bayley, and Creative Editor, Shaddai Berron

Republic Editorial Posted On July 19, 2021

Republic Editorial announces the addition of seasoned Flame Artist / Colorist Bryan Bayley and Creative Editor Shaddai Berron. The two joined the team in early summer and have already collaborated on several projects, including a recent campaign for Dolce & Gabbana featuring DJ Khalid and PJ Tucker.

A skilled technical and creative artist, Bayley brings his years of experience working on high-profile brands such as Home Depot, Ram Trucks, Coors and Toyota to Republic. He was most recently the lead Flame Artist at across town shop Treehouse Editorial, a shop which he was instrumental in launching back in 2012. Prior to that, Bayley helped Dallas based Reel FX / Radium grow their commercial divisions, in addition to working on music videos, feature films, special attractions and branching into AR/VR. In 2011, he worked on Katy Perry’s “Firework” which won the MTV Video Music Award for video of the year.

“Bryan is the ideal artist to add to our expanding Finishing team right now,” explains Republic Partner and Senior Editor, Chris Gipson. “Not only does he have the experience and talent to run any project solo, but he also thrives in a collaborative environment, working well with the other artists on our team.“ Bayley joins Republic’s other Flame Artist & Colorist, Nick Mueth, in heading up their Finishing department.

“I’d only heard great things about Republic since it’s partners bought out Red Car back in 2013,“ says Bayley. “Their continued growth in recent years with the addition of sister company Infinite Fiction for design and Threaded Pictures for production made a big impact in this town. When I heard about their plans for further expanding their Finishing division, I knew I had an opportunity I couldn’t pass up.”

A native of Dallas, Berron also joins Republic from Treehouse Editorial, where she recently worked her way up from Assistant to Editor in only a few short years. With a fluency in English and Spanish, she’s cultivated a diverse reel of national work for clients ranging from Dr. Pepper to Kia to Home Depot. Whether cutting long format docu-style projects or short-form heavy effects work, ‘Shady’ (as she’s known in town) uses her down to earth personality to create a comfortable collaborative space for creatives to craft their message.

“I’ve been following Shady’s trajectory for a good while now,” says Republic Partner and Senior Editor, Keith James. “In the few short years she’s been editing, she’s proved herself capable of tackling a wide variety of creative projects each with a very distinctive approach. And it goes without saying that with a fluency in Spanish, she’s going to continue to flourish in our market.”

Berron joins Republic’s roster of Editors which includes William Franklin, Chris Gipson, Keith James, Andy McGee and Susan Munro. “Republic has such a strong core of creative talent – it’s just awesome to be considered part of the team,“ Berron explains. “The partners have been super supportive of my vision for growth as an editor, and their addition of Bryan made the transition really smooth for myself and my clients. I feel like I’ve got a home here for years to come.”

To view Republic’s Finishing reel, click here.

To view Bayley’s Color reel, click here.

To view Berron’s Editorial reel, click here.

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Director / Production / Tabletop

Threaded Pictures Announces the Signing of Tabletop Director Josh Blaylock

Republic Editorial Posted On June 28, 2021

Threaded Pictures announces the signing of Director Josh Blaylock to its roster and will represent him in the U.S. for commercial and branded content motion work.

With a keen eye for composition and lighting, Blaylock is known for collaborating with his clients to bring fresh and innovative perspectives to food and other tabletop work. His reputation as an intuitive and creative problem solver who provides a relaxed atmosphere on set has landed him work with such high profile clients as Pizza Hut, Frito Lay, Grey Goose, Dr. Pepper and Shiner Beer. He joins Threaded Pictures’ growing roster of directors as its cornerstone for all things food and beverage related.

“I’ve been tracking Josh’s career since I came to Dallas,” says Brian Hwang, Executive Producer of Threaded Pictures. “His photography is top notch, and his transition into directing motion work has been seamless. In the short time we’ve been working together, he’s shown a constant hunger to experiment and be creative. That eagerness to get in the studio to test and develop new techniques, even before a project begins, will be a tremendous draw for our clients.”

Recently Blaylock collaborated with Threaded Pictures and sister companies Republic Editorial and Infinite Fiction on projects for Estrella Jalisco, Cinemark, Rold Gold and Chuck E. Cheese. A true foodie at heart, he believes food always has a story to tell, and his lens is his tool to share it. With the benefit of a motion control rig housed at his studio, he spends the majority of his freetime tweaking and perfecting his craft.

A native of Texas, Blaylock’s relationship with cameras began as a teenager out on the west coast in Hollywood where he spent over eight years in front of the camera, landing roles ranging from prime time series to the Academy Award winning film No Country For Old Men. Eager to learn the ins and outs of the industry, he used his down time on set to immerse himself in the various crew departments. He credits that background and the exposure he gained from working with a wide variety of directors for allowing him to smoothly transition from a stills shooter into a tabletop director.

“My number one take away from my experience growing up on set,” explains Blaylock, “was that while a director will always face numerous challenges and unexpected obstacles, maintaining a positive attitude and working with your clients and crew to creatively problem solve is key. In the work we’ve done in recent months, Brian and the team at Threaded have provided the collaborative environment for doing just that. I have no doubt we’re gonna do some killer work together.”

“I’m so excited about adding Josh to our team of directors,” says Threaded Pictures partner Carrie Callaway. “His youthful energy and enthusiasm is contagious, plus the specifics of his skillset perfectly complement the joint talent pool across our sister companies. I can’t wait to see what amazing work our clients and our team produce in the coming months.”

Blaylock joins Threaded Pictures roster of directors that includes TG Herrington, April Kirby, Chad Ostrom, Ben Tedesco, Two Headed Boy and Taylor Washington.

“This addition to our team is coming at the perfect time for Josh, the perfect time for our company, and the perfect time for our market,” says Hwang. “I look forward to introducing him to our clients and continuing to further invest in the growth of our creative capabilities.”

To view Blaylock’s work, click here.

About Threaded Pictures:

Launched in Dallas in early 2019, Threaded Pictures is a diverse collection of filmmakers with vast experience in all aspects of the advertising pipeline. Through creativity and collaboration, they tell stories with character driven performances, stunning visuals and clever comedy. As the production arm of traditional post-house Republic Editorial and design and animation studio Infinite Fiction, they are able to provide a high-end seamless creative solution for any project.

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Production

Threaded Pictures Helps Frito-Lay Rick Roll into the New Year with “Snack a Little Smarter” Campaign

Republic Editorial Posted On January 11, 2021

Threaded Pictures helped Frito-Lay Rick Roll into the New Year with the one and only Rick Astley in their latest “Snack a Little Smarter” campaign from The Marketing Arm.

The main spot, which pairs Astley’s 80’s hit “Never Gonna Give You Up” with a woman’s healthy New Year’s resolutions, was shot in mid-December by Threaded’s Chad Ostrom and swiftly turned around by sister company Republic Editorial in time for the holidays.

“This was a fun one to finish out the year with,” says Ostrom, who joined Threaded in early fall. “Rick came ready to play, and showed why he was the perfect guy for Frito-Lay’s New Year’s message. The agency brought us a killer script and tasked us to make it a reality. With the complexities of shooting in two countries and a storyline that had to be told quickly, it was great to have an agency partner who trusted us from jump street in order to execute the creative plan.”

“Sometimes you find yourself working on an idea that’s just as silly as the amount of time you have to produce it,” says Mason Viera, Creative Director of the Marketing Arm who spearheaded the project. “Chad, the crew at Threaded and the team at Republic knew almost immediately how we needed to shoot this spot to bring all of the cuts to life in time. Everybody being aligned and on the same page is almost an understatement – everyone just got it.”

The spot was shot over three days – the first two on location in Dallas, and the third with Astley in London, with Ostrom running point virtually for his crew overseas. “It was extremely important for me to make this feel like Rick was there in the room with our hero mom character. Working with Republic’s finishing team and our DP in London, we were meticulous about taking the technical measures to set us up for successfully marrying Rick’s performance with the background plates shot in the US,” Ostrom adds.

“From a story standpoint, it was a lot to pack into a 30 second spot,” states Keith James, Republic and Threaded partner who also cut the spot. “Getting involved with Chad early on – something we always do with turnkey work – really helped knock out the complexities of the cut at full tilt on the back end.”

The turnaround for post was so quick that AdWeek was already teasing the finished project even while dailies were still being downloaded back in Dallas.

“Chad has been an incredible add to our Threaded roster,” notes Brian Hwang, EP at Threaded. “Beyond his strong directing experience across many genres, he has the intangible traits that make him a pleasure to work with – he’s collaborative, has a calming demeanor, respects the entire team who helps make the work possible, and is able to adapt quickly.”

About Threaded Pictures:
Launched in Dallas in early 2019, Threaded Pictures (threaded.pictures ) is a diverse collection of filmmakers with vast experience in all aspects of the advertising pipeline. Through creativity and collaboration, they tell stories with character driven performances, stunning visuals and clever comedy. As the production arm of traditional post-house Republic Editorial (republicedit.com) and design and animation studio Infinite Fiction (infinitefiction.tv), they are able to provide a high-end seamless creative solution for any project.

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Production

Threaded Pictures Announces the Signing of Director Chad Ostrom to Its Roster | Brings Bi-Coastal Experience to Texas

Republic Editorial Posted On July 19, 2020

Known for his visual storytelling and lifestyle work, Ostrom’s ability to weave beautiful imagery and effectively communicate a brand’s message makes him a valuable new addition to the Threaded team. Ostrom has fostered relationships with agencies big and small to help create high-profile campaigns for Mercedes Benz, Tom Ford, Bristol Myers Squibb, GE and Spotify. Ostrom’s signing coincides with his recent move to Dallas and brings his strong bi-coastal experience to the Texas market.

“Chad and I hit it off right away,” says Brian Hwang, Executive Producer of Threaded Pictures. “Besides our connection to New York City, we also share an entrepreneurial spirit to meet new people, work with new brands and help tell their stories. His versatility across categories is super impressive, and he brings a sophistication and edge to his films that is aspirational yet relatable.”

A Manhattan, Kansas native, Ostrom’s passion for film led him from a BA in Film at the University of Kansas to a short stint out west at ICM and ultimately back across country to a much larger version of Manhattan on the east coast. Through bartending by night and PA’ing by day, he quickly worked his way up to assisting the legendary Douglas Keeve. This early industrial and branded content work on GQ, Vogue and other fashion brands taught him the importance of lighting, attention to detail, and other critical cinema etiquette that he carries with him into every project he tackles today.

Ostrom’s experience extends beyond the directing chair, having launched his own production company while in NYC. Pairing his well-rounded understanding of the business with his innate sense of creativity, he developed strong working relationships with agencies such as Publicis, VMLY&R, R/GA, Laird + Partners, The Richards Group and Saatchi & Saatchi.

“I like to build companies and be a part of something – joining Threaded Pictures with our move to Dallas gives me a strong foundation to build upon,” says Ostrom. “Having a fellow NYC transplant in Brian at the helm who’s smart yet easy to talk to goes a long way, and it’s amazing to have strong post-partners like Republic Editorial and Infinite Fiction, so I can focus my energy on the actual production and rely on those guys to take it past the finish line.”

“We’re tremendously excited about partnering with Chad,” says Threaded Pictures partner Keith James. “It’s not often that you find someone who likes to get their hands dirty, who once dug ditches, but also happens to have killer chops for shooting extremely gorgeous and engaging visual narratives. He’s a guy that goes all in on his work, and does so with a legit sense of joy.”

Ostrom joins Threaded Pictures roster of directors that includes TG Herrington, April Kirby, Ben Tedesco, Two Headed Boy and Taylor Washington. “Chad is a tremendous addition to the team,” says Hwang. “His positive energy is infectious and I’m excited to share his talents with our agency partners.”

To view Chad’s work, click here.

About Threaded Pictures
Launched in Dallas in early 2019, Threaded Pictures is a diverse collection of filmmakers with vast experience in all aspects of the advertising pipeline. Through creativity and collaboration, they tell stories with character driven performances, stunning visuals and clever comedy. As the production arm of traditional post-house Republic Editorial (www.republicedit.com) and design and animation studio Infinite Fiction (www.infinitefiction.tv), they are able to provide a high-end seamless creative solution for any project.

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Director / Production Company

Threaded Pictures Bolsters Roster with Addition of Director TG Herrington

Republic Editorial Posted On August 19, 2019

Dallas Production Company Brings On Feature Director for Commercial and Branded Content Work

Threaded Pictures announces the signing of director TG Herrington representing him for commercial and branded content work in the State of Texas. Herrington joins Threaded Pictures growing roster of directors that includes Ben Tedesco, Two Headed Boy and Taylor Washington.

A multi-faceted filmmaker with a diverse body of work, Herrington is known for his ability to create extraordinary stories and performances from even the most ordinary of people. His feature documentary, A Tuba to Cuba, premiered at SXSW last year, and captures the deep roots musicians in his hometown of New Orleans share with musicians across the Gulf in Cuba. He recently finished concepting, shooting and directing Paul McCartney’s latest track Come On To Me, and currently has several projects in development, including an animated series, a feature screenplay and a historical episodic.

“I’m stoked to be working with TG again,“ says Threaded Pictures Executive Producer Brian Hwang. “We’ve always had such a great working relationship, and I’m so excited to introduce his talents to our clients in Texas. Not only does he have a strong background in producing and writing both long and short format work, he also is an exceptionally talented editor – something that both boosts his skills as a director and gives him the ability to cut his own footage. Plus, TG is fluent in Spanish, which further opens up his options. I couldn’t be happier about bringing him on board.”

Born in New Orleans, Herrington spent his formative years at boarding school in Argentina, which he credits as giving him a strong worldly perspective. He began his career at Red Car in Hollywood editing commercials and music videos for such noted directors as David Fincher, Michael Bay and Michel Gondry. His post-production experience parlayed a move into the director’s chair filming commercials for Nike, Budweiser, Toyota and other global brands. In 2011, at the urging of director and frequent collaborator Simon West, TG signed on to edit the action film The Mechanic. The experience of having worked in the feature film arena led TG to his first foray into directing narrative via the award winning film Mr. Okra, which became an official selection at both Sundance and Cannes.

“TG’s strong appreciation for history and his rich southern roots is what allows him to be able to tell stories with such heart, humor and wit,” explains Hwang. “A Tuba to Cuba for me captures all these attributes in both its story and structure. I’m really looking forward to taking advantage of all he’s learned on the long format side to tackle our client’s shorter format work.”

“Today, as directors, we’re being asked to do projects of all scopes for various distribution channels,” says Herrington. “Working with Brian and the team from Threaded Pictures is a great opportunity to add more to my mix. I look forward to getting into that nice rhythm where the ad world and my other projects can constantly be feeding each other.”

About Threaded Pictures:
Launched in Dallas in early 2019, Threaded Pictures is a diverse collection of filmmakers with vast experience in all aspects of the advertising pipeline. Through creativity and collaboration, they tell stories with character driven performances, stunning visuals and clever comedy. As the production arm of traditional post-house Republic Editorial and design and animation studio Infinite Fiction, they are able to provide a high-end seamless creative solution for any creative project.

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AICP

AICP Commercial Productions Training Seminar in Dallas | Sign-up Now!

Republic Editorial Posted On June 7, 2019

The AICP Commercial Production Training Seminar in Dallas will take place on Saturday and Sunday, June 22nd and 23rd.

The location for the Dallas seminar is Air Studios: 922 Dragon St., Dallas, TX 75207.

The AICP Production Training Seminar is an in-depth series of sessions that offers a detailed examination of commercial production taught by payroll and production professionals selected because of their expertise.

The seminar occurs over a weekend (Sat 9-6; Sun 9-3). The students come from small and large companies and also many are freelance.

Registration is limited to 30 students and tuition is $400.00.

WHO SHOULD ATTEND:
Producers/Production Supervisors/CFOs/Coordinators

COURSE OUTLINE:

Crew Labor and Unions
Basic employer obligations, right-to-work, independent contractors, union vs non-union, collective bargaining agreements

Partnering with the Production Co Financial Dept
People – Requirements and documents related to crew and employees
Things – Documents and requirements related to places and things
Knowing your reporting requirements for employees and independent contractors
Legal issues, Production Insurance and Insurance certificates

The Bid
Breakdown of the bidding process
Details of the bid form

The level of detail and specifics of focus in the sessions above varies according to the experience level of the students.

Live-Action from Boards to Broadcast
A specific live-action job is examined from agency story boards to the completed spot.

Digital from Pitch to Delivery
A specific digital job is examined from initial pitch through delivery.

More information about this seminar, contact Teresa Cameron at teresa@lucky21.us.

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Producer / Production Company

Republic Editorial Launches Full-Service Production Company, Threaded Pictures

Republic Editorial Posted On January 30, 2019

Production Veteran Brian Hwang Tapped to Head New Endeavor as Executive Producer

Leading Dallas post-production house, Republic Editorial, announces the launch of Threaded Pictures (www.threaded.pictures), a full-service, client-focused production company, and names Brian Hwang Executive Producer. The strategic decision for Republic Editorial to make the expansion into production comes two years after its launch of design and animation sister company, Infinite Fiction, and answers the growing demand from its clients and the market to provide creative services from start to finish.

Threaded Pictures is housed just steps away from Republic Editorial’s uptown Dallas headquarters, allowing for seamless integration between all partner companies. “My vision for Threaded Pictures is to provide top-shelf production solutions for every client need,” explains Hwang. “With advertisers looking for branded content on every screen, it’s important to have an arsenal of directors who can align with the varied projects I’m bidding. I’m looking forward to working with the very talented teams at Republic and Infinite Fiction and sharing new production offerings in our market.”

Hwang brings nearly two decades of production, post-production and agency experience to the table, spending ten of those years at global advertising powerhouse McCann New York. Most recently at 3008 in Dallas, he served as Executive Producer of both post and production divisions. Currently, Hwang serves as President of AICP Southwest, a role that allows him to monitor the industry issues and trends occurring at both the regional and national levels. His extensive background and leadership translate into an enhanced shooting experience for both Threaded Pictures’ clients and crew.

“Brian is the perfect guy to head our production effort,” says Republic Editorial partner and senior editor Chris Gipson. “His unique and varied professional background is a tremendous asset, as he brings a deep understanding of the entire process from initial spot concept to final finish. He is tuned into what agencies need and is currently assembling a strong roster to be announced soon.”

About Republic Editorial

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Editor / Post-production

Republic Editorial Hosted Grand Opening in Uptown

Republic Editorial Posted On June 8, 2016

A Party so Big It Took Two and a Half Years to Plan

This past Thursday, Republic Editorial hosted their long awaited Grand Opening Social in Uptown Dallas. The event, which was touted as “A party so big that it took two and a half years to plan,” lived up to the hype as the local advertising community came out in force to tour their newly designed and expanded space.

Attendees enjoyed exploring their new lobby, four additional edit rooms, and a second oversized floated mix room and recording booth (designed by Mark Genfan of Acoustic Spaces.) Also on display in an adjacent stand-alone suite was Motion Academy, Republic’s rapidly growing visual effects and motion design division. The event, catered by Kent Rathbun, went well into the night as visitors wandered through the halls of Republic Editorial (who is now the sole tenant of the building’s ground floor.)

Republic Editorial is a premier post-production house located in Uptown Dallas. They offer a complete scope of high-end post-production services including creative editorial, motion graphics, VFX & CGI, online and mix. Visit them online at republicedit.com.

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