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Post Asylum

Post Asylum/Element X exists to create compelling original content and interactive AR & VR experiences for agencies and brands. We are obsessed with engagement, design and storytelling. Our deep and diverse talent pool embraces cutting edge technology to craft the best creative execution for each and every project. For more information, please visit www.postasylum.com or www.elementxcreative.com




Post-production  / Production  / Production Company
A Tale of Two CG Cities by Post Asylum/Element X | Christmas Village and Ft. Worth Rodeo
Post Asylum Posted On December 30, 2021


AMC Networks Goes Small for IFC and Westsider Media Goes Big for Rodeo

It was the best of times in 2021 for animation at Post Asylum/Element X. The Dallas based creative content studio created CG cities both small and large for two recent broadcast promos. AMC Networks in New York tapped PA/EX to create a miniature Christmas village for their IFC holiday promo. Westsider Media called on PA/EX to create some Texas-sized city scenes for the 2022 Fort Worth Stock Show & Rodeo.

“The last two years have been a Dickens-like ‘best and worst of times’ ride for creative studios like us. But disruption and change bring opportunity.” said Graham Hagood, PA/EX Executive Producer. “Our growth on the animation side has been fantastic. With the mainstreaming of remote work, clients like AMC Networks/IFC in New York are even more willing to partner with a Texas shop like us if they see the creative, quality work they’re looking for.”

IFC Production Director Laurie Mutschler noted, “We were searching for a photo-real miniature world style of animation for our holiday village concept. We found some work by PA/EX we loved, but needed to confirm they also had the resources to turn it quickly.” From the initial kickoff meeting to final delivery, the entire production timeline was just a little over two weeks.

“It was clear from the first meeting with Chad and his team in Dallas, they understood both our visual and creative vision,” said IFC Creative Director Fred Mullin. The promo, entitled “Christmas with the Family”, features famous lines from iconic mafia family movies such as “The Godfather” and “Goodfellas”. “We love clients and projects like this that are looking for a creative collaboration,” commented Chad Briggs, PA/EX Executive Creative Director. “We had a blast creating this little holiday village, crafting every pose and expression on the faces of these miniatures to pay off the movie quotes.”

On the real-world city front, Post Asylum/Element X created downtown scenes with giant banners for Westsider Media. The promo for the 2022 Fort Worth Stock Show and Rodeo features real-world iconic Fort Worth landmarks such as the West 7th Street Bridge, Will Rogers Memorial Center and Dickies Arena. The rodeo, which began in 1896, is the oldest continuously running livestock show and rodeo in the U.S.

“With the stock show coming back from two unprecedented years off due to COVID, we wanted to go big and bold with our 2022 promo,” said Candace Cooper, Westsider Principal/Producer. “Based on my experience working with them in the past, I reached out to Post Asylum/Element X without hesitation. And they over-delivered, as usual.”

LINK to IFC “Christmas with the Family” https://poolcreative.com/ifc-with-the-family/

LINK to Westsider Media “Ft Worth Stock Show & Rodeo” https://poolcreative.com/fwssrrodeo-20211222/

CREDITS:

Company: AMC Networks / IFC
SVP – Creative & Campaign Marketing: Kevin Vitale

Creative Director: Fred Mullin Production Director: Laurie Mutschler VP – Design and Brand: Ed Sherman Producer: Ward McCarthy

Agency: Westsider Media
Principal/Producer: Candace Cooper

Creative Studio: Post Asylum/Element X Executive Producer: Graham Hagood Executive Creative Director: Chad Briggs Producer: Lena Gummelt
Lighting & Composting: Vincent Lo, Derek Beck
3D Model/Surface/Texture: Matthew Nith, Vincent Lo, Ricardo Orellana
Animation: Vincent Lo, Derek Beck
Motion Design: Jason Rojas
Editor: Jhossep Flores
Sound Design & Mix: Gary Parks – Pure Evil Music


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Animation
Post Asylum / Element X Flips Pancakes for Young Hellboy
Post Asylum Posted On May 12, 2019


New Animated Short Motivated by the Power of Adoption

Animation, visual FX and interactive studio Post Asylum/Element X recently released an animated fan film from the Hellboy comic universe. The short was an adaptation of the popular “Pancakes” comic created by Mike Mignola.

“One of our senior animators introduced me to the Hellboy comic series years ago and I immediately fell in love with it,” said Executive Creative Director Chad Briggs. “Here’s a demon created solely for the purpose of ushering in the end of the world, but ultimately raised to embody the best of human nature. As someone who was adopted by a loving family, I can relate. And I loves me some pancakes!”

“Chad came to me with the Pancake comic along with some early look development that I loved. We settled on the idea of a living breathing comic art style of animation. Then we pulled in our talented teams to get everyone excited at the possibilities and to iron out the details,” noted Graham Hagood, Executive Producer.

The studio’s new Redshift render farm with multiple Nvidia GPUs kept the final frames pumping out quickly. Redshift proxies streamlined the process, allowing animation, modeling, and texture revisions to publish to the lighting files in tandem. “There was a lot of fine tuning across all departments simultaneously to achieve the visual depth and flexibility we wanted inside of our stop motion comic look,” said Briggs. “We were using all kinds of trickery with AOV’s inside our Nuke comps, while experimenting with different animation techniques.”

Pure Evil Music Composer Gary Parks created a broad, dynamic score – from the cinematic opening titles to the foreboding sound design of the depths of hell. “This short was a fun one because the music and overall sound told a pretty diverse story throughout,” Parks said. “We went big and cinematic for the open, some spaghetti western vibes in the desert, and Gothic horror down in Pandemonium.”

“At the end of the day I hope it brings a smile to the people who watch it,“ said Briggs. “We made this not only for fans of the comic but also for all of the parents who have chosen to adopt a child that otherwise may not have had a good home. For those thinking of becoming parents, consider adoption. Who knows, you may just save the world in the process.”

ABOUT POST ASYLUM/ELEMENT X:
Post Asylum/Element X exists to create compelling original content and interactive experiences for agencies and brands. We are obsessed with engagement, design and storytelling. Our deep and diverse talent pool embraces cutting edge technology to craft the best creative execution for each and every project. For more information, please visit www.postasylum.com or www.elementxcreative.com

CREDITS:
Production Company: Post Asylum/Element X
Executive Producer: Graham Hagood
Director: Chad Briggs
Producer: Bre Wolfe
Storyboards: Matthew Nith
Environment Model/Surface: Matthew Nith, Vincent Lo, Shrivas Shyamsundar
Character Model/Surface: Vincent Lo
Character Rigging: Steven Kiesewetter
Animation: Deanna Molinaro, Aaron Werntz
Lighting: Shrivas Shyamsundar, Vincent Lo
Compositing: Shrivas Shyamsundar, Michael Fleetwood
Editing: Jhossep Flores
Title Intro Design: Jason Rojas
Original Music & Sound Design: Gary Parks – Pure Evil Music


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