March 27, 2023
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JC Penney

About JCPenney: JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico, and at the Company’s flagship store, jcp.com. JCPenney is one of the nation’s largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves. For additional information, please visit jcp.com and follow JCPenney on Facebook, Instagram, and Twitter.


Marketing
JCPenney Honors Women’s History Month with Hope & Wonder Collection
JC Penney Posted On March 16, 2023


Led by the JCPenney Creative Coalition, we are proud to introduce the next Hope & Wonder capsule collection in honor of Women’s History Month.

Women’s History Month started as a weeklong celebration organized by the school district of Sonoma, California in 1978. The celebration gained popularity until March 8 was officially declared “National Women’s History Week” by President Jimmy Carter in 1980. Seven years later, with the help of the National Women’s History Project, U.S. Congress passed a resolution that expanded the celebration to the entire month of March. Today, Women’s History Month is dedicated to the many contributions women have made to all aspects of U.S. history – from astronaut and physicist Sally Ride, the first American woman in space in 1978, to nurse and innovator Marie Van Britten Brown, the inventor of the first home security system.

How JCPenney is honoring Women’s History Month

Following a theme of leading without limits, the Hope & Wonder Women’s History Month collection aims to commemorate women’s leadership and achievements. Our designs in the collection, available for women and children, proudly display the phrases “yes women can” and “yes girls can.”

“These mottos mean that my daughter and other girls like her, have the potential and capability to achieve anything they set their minds to,” shares Senior Design Director and Creative Coalition member Brandi Wallace. “It is a reminder to always encourage and support girls in pursuing their dreams and ambitions, no matter how big or small they may be.”

Several associates and their families played an active part in this collection by participating in the photoshoot, including:

  • Marketing Director Jennifer Stern and her daughter, Finley
  • Vice President of Human Resources Gabrelle Martin and her daughter, Taylor
  • Product Development Designer Angela Boxdell and her daughters, Isabella and London
  • Creative Advertising Art Director Lina Trujillo Arango
  • Chief Merchandising Officer Michelle Wlazlo
  • SVP and General Merchandising Manager Lauren Tessaro
  • Sourcing Production Senior Specialist Amy Portales

100% of profits from the sale of Hope & Wonder Women’s History Month shirts will be donated to JA (Junior Achievement) Worldwide, a youth-focused nonprofit organization that provides hands-on, immersive learning in work readiness, financial health, entrepreneurship, sustainability, STEM, economics and more to over seven million girls and young women around the world each year.

“We are thrilled to welcome JA Worldwide as our partner for the 2023 Hope & Wonder Women’s History Month collection,” explains Kendra Agnew, region 3 district manager and WINGS business resource team (BRT) chair. “As JCPenney’s only international BRT with branches in our India and Asia offices, the WINGS team looks forward to working closely with JA Worldwide in providing young women around the world with the skills they need to succeed, and learning how JCPenney associates can actively support these efforts.”


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Marketing
JCPenney’s Black History Month Collection ‘Hope & Wonder’ Brand Conintues in 2023
JC Penney Posted On January 9, 2023


This month, JCPenney celebrates one year of Hope & Wonder™, its purpose-driven private label brand of apparel, gifts, accessories and home products for everyone in the family to celebrate moments that matter.

“Hope & Wonder celebrates diversity and showcases a range of apparel and accessories for the entire family,” said Michelle Wlazlo, JCPenney’s chief merchandising officer. “This brand continues to build on our ongoing commitment to inclusivity and appreciation for our diverse customers and associates.”

In 2022, Hope & Wonder debuted with the launch of its Black History Month collection and donated $100,000 to Black Girls Smile, a nonprofit organization providing Black women and girls with education, resources and support to lead mentally healthy lives. JCPenney is proud to again team up with Black Girls Smile in 2023 to donate 100% of net profits from this year’s Black History Month collection.

“Black Girls Smile is extremely excited to partner with JCPenney for the second year to celebrate Black History Month,”  said Lauren Carson, Black Girls Smile (BGS) founder and executive director. “Our continued collaborative partnership helps BGS to expand our programming and initiatives focused on uplifting and empowering the mental health and well-being of Black women and girls. We truly appreciate the continued support and encouragement from JCPenney’s team and community through the commitment to honoring and celebrating Black history and Black wellness.”

Hope & Wonder’s Black History Month collection was created and curated in-house by JCPenney’s Creative Coalition, a team of BIPOC designers whose inspiration brought the collection to life. Several JCPenney associates and their families are also featured as models in the collection, which can be found in stores and online.

“JCPenney continues to pull inspiration from not only our customers’ wants and needs, but from our dedicated associates and their families,” said Andre Joyner, JCPenney’s chief human resources officer. “We believe in honoring Black History Month and other cultural moments that resonate deeply with our associates and are commited to making a positive impact within the lives of diverse American families.”

After a successful inaugural year of Hope & Wonder, JCPenney is proud to expand the featured observances to include two more cultural moments– Women’s History Month in March and Asian American and Pacific Islander Heritage Month in May.

For more information on Hope & Wonder, visit 

About The Creative Coalition
The Hope & Wonder collection is created and curated in-house by JCPenney’s Creative Coalition, a team made up of BIPOC designers who identify with the cultural moment being celebrated.

About Black Girls Smile
Founded in 2012 by Lauren Carson, Black Girls Smile programs are grounded in research, focus-group findings, and personal experiences affirming the particular needs of young black women. Through normalization and dialogue surrounding mental wellness, BGS envisions a society where all individuals, including young African American females, are provided education, support, and resources necessary to lead mentally healthy lives.

About JCPenney
JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.


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Marketing
JCPenney Expands Beauty Presence | Brings Hyper-inclusivity with thirteen lune Partnership
JC Penney Posted On September 23, 2022


JCPenney recently announced its plans to debut JCPenney Beauty in its stores nationwide, following the initial introduction of the retailer-owned beauty experience in fall 2021 and its recent online expansion. The national rollout builds on the flagship partnership with thirteen lune, a first of its kind, e-commerce destination designed to inspire the discovery of BIPOC-founded beauty brands that resonate with people of all colors. Championing the beauty of inclusion, thirteen lune’s presence will be spotlighted in stores across the country and comprises roughly 20 percent of the JCPenney Beauty assortment. JCPenney Beauty celebrates its diverse customers’ unique selves by making inclusive beauty products widely accessible via assortment, availability, and price point. Paired with its more than 600 fully rebranded JCPenney Salons and vast range of private and national apparel, JCPenney offers the ultimate one-stop shopping destination for beauty and fashion lovers.

“Thirteen lune’s partnership with JCPenney Beauty is rooted in our companies’ shared mission to ensure hyper-inclusive beauty is represented in the industry and easily accessible to people, no matter where they live”

Beginning in October 2022, JCPenney Beauty will expand from its ten brick and mortar pilot locations to 300 stores by early 2023, and 600 stores by spring 2023. JCPenney Beauty’s expansion, and continued exclusive partnership with thirteen lune, is the next step in the retailer’s commitment to making hyper-inclusive beauty easily accessible online and in-stores nationwide. The full product assortment is now available at jcp.com. Stores not yet featuring the full experience will be given a preview of top JCPenney Beauty products in time for holiday.

“Inclusivity is core to JCPenney. We exist to celebrate and serve America’s diverse, working families which is why we are leading the charge to foster beauty inclusivity on a national scale,” says Michelle Wlazlo, executive vice president and chief merchandising officer, JCPenney. “By creating a fully ownable beauty experience, JCPenney can quickly adapt and respond to our customers’ wants and needs. Last year’s preview launch allowed us to learn from our customers and evolve the JCPenney Beauty experience as it expands nationwide and online, making it unlike any other beauty retail experience.”

The new online JCPenney Beauty experience includes a virtual makeup try-on and skincare quiz to help customers find products for their unique beauty needs. JCPenney is the first department store to simultaneously bring both virtual makeup try-on and skincare assessment capabilities to its customers. Furthermore, customers will be excited to learn that JCPenney Beauty is fully integrated within the JCPenney Rewards program, offering more rewards than ever for beauty purchases.

JCPenney Beauty and JCPenney Salon now provide a fully integrated experience, with more than 250 unique beauty brands – from value priced to prestige – across makeup, skincare, fragrance, haircare, salon services, wellness, and styling products. Since launch, JCPenney Beauty has onboarded nearly 100 new brands of which more than 60 are BIPOC- and/or female-founded, with dozens more looking to join in the months ahead. The hyper-inclusive assortment includes exclusive brands and products that can only be found at JCPenney Beauty, including Relevant: Your Skin Seen by Nyakio Grieco, Reina Rebelde, Mirabella and Shades by Shan (launching 2023).

Leading With Inclusivity
As part of its commitment to bolstering representation in the beauty industry, JCPenney Beauty is anchored by critical partnerships with like-minded beauty companies, like thirteen lune. Together, JCPenney Beauty and thirteen lune work to support the discovery of diverse beauty brands, dispel the myth that BIPOC-founded brands are only intended for people of color, and promote beauty inclusivity. Thirteen lune’s assortment at JCPenney Beauty has doubled since last fall, increasing to about 65 BIPOC-founded and ally brands including EleVen by Venus Williams, MinttyMakeup, Buttah, Monika Blunder, Wander Beauty, NCLA Beauty, and Vamigas.

“Thirteen lune’s partnership with JCPenney Beauty is rooted in our companies’ shared mission to ensure hyper-inclusive beauty is represented in the industry and easily accessible to people, no matter where they live,” Nyakio Grieco, Co-Founder, thirteen lune and Founder, Relevant: Your Skin Seen said. “Together, we are leading the way for diverse beauty to establish its place at the forefront of retail, enabling customers to find brands that reflect their unique beauty and discover inclusive brands they love and can stand behind.”

JCPenney has also worked closely with Landing International, a technology platform serving indie and minority-owned beauty brands, to provide a national retail opportunity for entrepreneurial beauty founders and brands. JCPenney has prioritized onboarding indie and K-Beauty brands such as CosRx, Hanskin, I Dew Care, and Neogen that continue to be a source of pioneering innovation in beauty. Through these meaningful partnerships, JCPenney provides emerging beauty brands retail opportunities at scale and the chance to educate and engage with JCPenney’s customer base.

Education has always been at the core of JCPenney’s exceptional customer experience, both in its beauty and salon spaces. To ensure every customer is supported with tailored recommendations, JCPenney has educated more than 3,000 dedicated beauty associates and 5,000 stylists with knowledge on products and beauty needs for different skin tones, hair textures, and more. The retailer has also worked with Nyakio Grieco and other brand founders to personally educate JCPenney Beauty associates, ensuring an in-depth understanding of the products.

Building on its commitment to making everyone feel beautiful, JCPenney Beauty is partnering with nonprofit organization HairToStay to generate awareness and help fund hair preserving, scalp cooling treatments for low-income cancer patients going through chemotherapy. In honor of Breast Cancer Awareness Month, JCPenney will make a $50,000 direct donation and provide education and fundraising initiatives for customers, associates and JCPenney Salon stylists.

Visit jcp.com for a list of JCPenney Beauty locations opening near you.


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Marketing
JC Penney Builds DEI Tradition with Juneteenth “Hope & Wonder” Collection | Honors Opal Lee
JC Penney Posted On June 1, 2022


JCPenney today unveils a multipoint celebration of Juneteenth honoring Dr. Opal Lee – the “Grandmother of Juneteenth” – and affirming the company’s commitment to diversity, equity, and inclusivity—a tradition that hails back to the company’s earliest days. Founded on the principle of The Golden Rule, JCPenney continues its emphasis on serving communities and diverse, working American families. For Juneteenth, JCPenney will put that mission into action with a mix of events, products and philanthropic commitments to honor the holiday and benefit the work of Dr. Opal Lee in Fort Worth and across the country.

“We are so honored to celebrate Juneteenth with special events and a new Hope & Wonder collection that allows us to give back and help Opal Lee spread her message of freedom and unity,” says Val Harris, senior vice president, design, brand management and trend at JCPenney. “These efforts are the result of creative collaboration across many parts of the organization and JCPenney is so pleased to come together to honor this moment.”

JCPenney has announced several initiatives to mark this year’s Juneteenth. Events to commemorate Juneteenth kicked off on May 17 with a virtual event featuring Opal Lee herself called, “Walking for Freedom: A Juneteenth Discussion with Dr. Opal Lee.” The conversation reflected on the significance of Juneteenth and its designation as a federal holiday, Dr. Lee’s ongoing advocacy and community work, and the freedom journey that continues to this day. The broadcast streamed live on Facebook and YouTube and a replay can be viewed here.

On Saturday, June 18, a day before Juneteenth itself (Sunday, June 19), JCPenney will join Dr. Lee in Fort Worth, TX for Opal’s Walk for Freedom, building on a tradition she began in 2016 with 2.5-mile walks representing the 2.5 years it took Emancipation Proclamation enforcement to reach Texas. Now a nationwide event, Opal’s Walk for Freedom will be organized by community organizations in select cities across the country. JCPenney will also sponsor a “virtual” Opal’s Walk with JCPenney associates in other locations who want to join in with a self-directed 2.5-mile walk of their own.

“JCPenney’s Juneteenth Hope & Wonder Collection and national sponsorship of Opal’s Walk for Freedom speaks volumes about their commitment to diversity and inclusion,” said Dione Sims, Executive Director of Unity Unlimited, Inc. the producers of the Walk and granddaughter of Dr. Lee. “Their generous donation will go a long way in supporting our mission to educate the country about the significance of Juneteenth as a national holiday that can bring people together and start the healing of America.”

JCPenney will also mark the holiday with the launch of a new Juneteenth collection from Hope & Wonder™, a private label brand of collections designed to engage the community in a positive way and bring key cultural and seasonal moments to life. Hope & Wonder is a multifaceted private brand that leverages the Company’s national platform to raise awareness, celebrate diversity and uplift our communities. This brand empowers our associates to design and create a product that best represents the moment, play a key role in selecting our nonprofit partners and even participate as models in marketing material. JCPenney donates 100% of net profits from the four cultural moment collections to nonprofit partners; the Juneteenth collection supports Opal’s Walk for Freedom, presented by Unity Unlimited.

Introduced in January 2022, Hope & Wonder, a private brand exclusively at JCPenney, is the latest JCPenney initiative designed to make a positive impact on families and communities. In recent months, the Company has announced purpose-driven offerings and programs including the fully inclusive JCPenney Beauty, a shop-in-shop experience featuring products by Black and Brown founders with Thirteen Lune, the Young, Gifted and Black Design Challenge for HBCU students, a long-term charitable partnership with Muhammad Ali Enterprises, and Thereabouts™, an inclusive brand for kids that celebrates diversity of shapes, sizes, styles, and abilities. JCPenney will continue to be inspired by the uniqueness of its customers to create experiences and products that make a difference.


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Marketing
JCPenney Proclaims “Shopping is Back!” in New Campaign | Celebrates 120 Years as an Iconic American Brand
JC Penney Posted On April 11, 2022


JCPenney, the shopping destination for diverse, working American families — reveals today the “Shopping is Back!” brand campaign.

The integrated campaign includes a fresh brand look in stores and online; a celebration of shopping and the Company’s 120th birthday with a special sales promotion of 30% off storewide plus for our reward members, an extra $10 bonus reward for every $50 spent now through April 12; a series of advertising spots featuring Melissa Villaseñor as the fabulously unique and confident Penny James; and the JCPenney Cross-Country “Shopping is Back!” Tour, that brings the party to families and communities across the U.S.

“The JCPenney brand holds an incredibly special place in millions of Americans’ closets, homes and memories. We celebrate this legacy while showing a reinvigorated JCPenney brand that expresses our energy and optimism, which we want customers to experience with us,” said Bill Cunningham, vice president, Marketing. “JCPenney is transforming itself with innovation and imagination and is ready to get back to connecting with our customers through shopping.”

“Shopping is Back!” and Here to Stay

Consumers are more ready than ever to get back out there, to the places and people that bring them happiness. JCPenney is leading the charge to welcome people into stores across America, where consumers can reconnect with all the reasons they love the shopping experience. At JCPenney locations and online, customers will explore and discover products for every moment big and small and know for certain that “Shopping is Back!”

To bring to the campaign to life, JCPenney is thrilled to introduce a recurring character named Penny James. Melissa Villaseñor, TV and film comedian and current cast member of “Saturday Night Live,” transforms into Ms. James, the ultimate All-In Shopping Enthusiast who finds happiness in every corner of JCPenney.

As a JCPenney superfan, Ms. James is seen throughout video and graphics sharing all the reasons to love the JCPenney shopping experience, from modeling fabulous outfits, cozying up with home décor, relaxing with a hair treatment and style, and buying a pair of sassy, JCPenney-red prescription glasses. She joyously declares, “Shopping is Back!”

“The character of Penny James is a playful tribute to our customers and what they love about JCPenney. Shopping is back, and it’s time for JCPenney to be bold and lively, just like Penny,” said Carl Byrd, vice president, Creative & Brand Synergy. “We found a dream collaborator in Melissa, who graciously helped bring this unforgettable and endearing representative of our brand to life.”

Ms. James wishes JCPenney a happy 120th birthday in the first video spot airing now.

120 Years Young

Since April 14, 1902, JCPenney has lived by The Golden Rule to bring style and value to working families across the country. The Company evolved with these families by redesigning shopping experiences, embracing fashion and cultural trends, and enriching special traditions. Today, JCPenney proudly brings back shopping as the only one-stop destination providing diverse customers with fashion, quality, convenience and value no matter where, when or how they want to shop.

“As we reach the 120-year milestone and step into a new season — for fashion and our Company — there’s a lot of excitement around JCPenney, which shines through in our campaign,” said Cunningham. “‘Shopping is Back!’ allows us to spotlight our standout portfolio of private brands, national brands and partnerships, the inclusivity at the heart of our Company and product assortments, and the work we’ve done as a business to evolve once again.”

Serving Up Style & Experiences Nationwide

JCPenney takes “Shopping is Back!” on the road with a tour crossing America. Each stop will offer a block party-style celebration with local food vendors, games, music and giveaways. Families are invited to join as the Company pays tribute to the customers it has served for generations and welcomes new ones with a celebration 120 years in the making.

“We’re grateful for the tens of millions of customers who have demonstrated their JCPenney love and loyalty,” said Cunningham. “There’s no more authentic way to thank them, our associates and the communities we serve than by creating experiences that tap into JCPenney memories we cherish and creating new ones, too.”

JCPenney and its associates will also team up with nonprofit partners in the communities the tour visits to support the Company’s philanthropic mission to help close the opportunity gap for under-resourced youth.

Catch the JCPenney Cross-Country “Shopping is Back!” Tour as it makes its way coast-to-coast visiting stores starting May 14 through the summer and back-to-school season:

• Torrance, California – May 14
• Henderson, Nevada – May 21
• Lone Tree, Colorado – May 28
• El Paso, Texas – June 4
• Frisco, Texas – June 11
• Springfield, Missouri – June 18
• Schaumburg, Illinois – July 2
• Fort Wayne, Indiana – July 16
• Louisville, Kentucky – July 23
• Buford, Georgia – July 30
• Whitehall, Pennsylvania – August 6
• Garden City, New York – August 13


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Marketing
JCPenney & Sports Illustrated Launch “Style Up!” Brand | Complete with Halftime Show
JC Penney Posted On January 11, 2022


Sports Illustrated and JCPenney recently launched Sports Illustrated for JCPenney, an inclusive, performance-driven lifestyle apparel line for men, women, and kids exclusively designed for JCPenney. Last month, The Sports Illustrated Awards had their first-ever halftime fashion show to officially unveil Sports Illustrated for JCPenney. Available in JCPenney stores and online starting today with seasonal refreshes all year-round, the line brings bold, inspired looks that create an unparalleled fusion of sport and style. To shop the collection starting with The Winter Drop visit www.jcpenney.com/sportsillustrated.

The Winter Drop is the first collection available today and offers a bold assortment of versatile and elevated activewear that focuses on form and function. Highly functional performance-driven materials were used to create this collection including stretch woven fabrics, centurion perforated mesh, softened scuba, fleece, cotton, and more. Design features include subtle SI branding and bold designs with retro flair on tracksuits, t-shirts, shorts, joggers, crop tops, sports bras, skirts, outerwear, and more.

All JCPenney stores will carry Womens and Mens at launch, 300 doors will carry Plus including Big and Tall, and Kids will launch in 300 doors. For Womens, sizes will range from XS-3XL. For Mens/Big & Tall, sizes will range from S-XXL and 1XLT-3XLT. For Kids, Boys sizes range from 4-20 and Girls sizes range from 4-16.

Sports Illustrated for JCPenney will be available year-round beginning with The Winter Drop launching online and in JCPenney stores on Thursday, Jan. 6. For more information, visit www.jcpenney.com/sportsillustrated.

 

About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, lifestyle and entertainment, Sports Illustrated is a 360-degree enterprise that delivers immersive content, innovative digital experiences, unforgettable events, and original products. Its award-winning media outlet brings powerful storytelling to life through probing profiles, up-to-date news and game-day stats on SI.com, social media and the monthly print magazine. The most trusted name in sports transcends media through SI Tix, a fan ticketing platform for sports and entertainment events and SI Sportsbook, the most trusted platform in sports betting, which recently launched in Colorado with more states to follow. Sports Illustrated Studios translates the biggest and most compelling stories, characters and moments in sports into long-form film, television and audio content. The franchise brings its unique and authentic perspective to marquee events and captivating brand activations including The Sports Illustrated Awards, The Party, and Club SI.

For more information, visit SI.com.

Follow Sports Illustrated on Twitter, Instagram, and Facebook.

 


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Marketing
JCPenney Celebrates Joy Comfort and Peace this Holiday Season
JC Penney Posted On November 23, 2021


From gifts galore and sprucing up the home to salon appointments and greeting card portraits, JCPenney is the destination for everything customers need to ring in holiday moments big and small with family and friends. Customers can take advantage of savings all season long beginning Nov. 1 including new weekly deals and doorbusters on compelling merchandise for everyone on their list. While JCPenney stores will be closed on Thanksgiving Day, customers can shop on jcp.com and enjoy extended hours on Black Friday opening at 5 a.m. and on weekends leading up to Christmas Day at select stores. To help celebrate the joy of the season, JCPenney’s cheerful holiday campaign centers on time with family and friends and sharing joy with others. Tying together incredible deals, gift ideas, an exciting sweepstakes, and musical revelry, the campaign invites everyone to celebrate Joy Comfort and Peace at JCPenney.

“We know customers are looking to shop early and on their schedule this year and JCPenney’s holiday savings are designed to give them access to amazing value all season long,” said Bill Cunningham, vice president of marketing strategy. “JCPenney is the perfect place for families to enjoy shopping together because we have gifts for every generation. To add a little fun to the experience, JCPenney is giving back to gift givers themselves through the Share the Joy Sweepstakes.”

Closed Thanksgiving Day + Black Friday Hours
For the second consecutive year, JCPenney will close all stores on Thanksgiving Day, Nov. 25, but customers can still enjoy stress-free shopping on jcp.com. Stores will reopen Black Friday, Nov. 26 at 5 a.m., ready to serve customers and provide an exceptional shopping experience. In addition, customers will have the opportunity to take advantage of extended hours on Fridays and Saturdays in select stores leading up to Christmas. Visit jcp.com/locations for local store hours.

Black Friday Deals All Month Long – Worth Checking Twice
JCPenney is giving customers more opportunities to save early and reasons to shop often with Black Friday prices all month-long starting Nov. 1. Discover weekly deals and doorbusters throughout the month in store and online at the Holiday Shop to find gifting inspiration, and explore top toys at Penney’s Playland. Get a sneak preview of the exciting Black Friday offers. The annual JCPenney Cyber Days event picks up where Black Friday leaves off with thousands of deals available online only from Nov. 29 through Dec. 1.

Join the JCPenney Family of Associates
As JCPenney prepares to greet eager customers this season, the retailer is hiring 25,000 seasonal associates to support its more than 650 stores. With a variety of positions to fill, there’s something for everyone of all ages and experience levels.

To help sweeten the deal for candidates, JCPenney is offering an additional $2 per hour premium pay for hourly associates in all stores every Saturday and Sunday starting Nov. 14 through Dec. 25. The holiday premium pay will also be offered on Black Friday, Nov. 26, and Christmas Eve, Dec. 24. Seasonal associates can enjoy perks like an associate discount of up to 25% off, flexible scheduling, a fun and engaging atmosphere, and the potential to become a regular associate. Interested candidates can visit jobs.jcp.com to apply.

“With a dedicated team of more than 50,000 individuals around the world, JCPenney associates are the foundation of our success – their passion, energy, and talent fuel our Company’s growth,” said Jim DePaul, executive vice president, stores. “We are pleased to be able to offer this holiday premium pay in appreciation to our associates and to help ensure an exceptional shopping experience for our customers.”

Inviting All to Celebrate Joy Comfort and Peace at JCP
JCPenney is bringing Joy Comfort and Peace with a spirited holiday campaign influenced by its signature three-letter acronym. Providing inspiration to our customers, the campaign highlights the simple joys of creating special moments with family and friends, all while relying on JCPenney for everything needed to make the season bright.

A New Holiday Anthem
To help bring the campaign to life and rekindle the special feeling of Joy Comfort and Peace this holiday season, JCPenney teamed up with long-time music partner, Breed, to create an original holiday carol featured throughout the retailer’s seasonal marketing. Listen and watch a sneak preview of the spot featured at the beginning of this release.

“Music connects us, and we created these joyful spots as our holiday card for the incredible, hardworking, and diverse families in America, who truly are the heart of our brand,” said Carl Byrd, vice president of marketing creative. “From the JCPenney family to yours, ‘We wish you Joy Comfort and Peace.’”

Bringing notes of positive energy and the feeling of togetherness, The Curtis Family C-notes recorded the full-length version of JCPenney’s original song which will soon be available for download. The C-notes are a family musical band, made up of parents Maestro and Nola Curtis along with their five children known for their memorable performances in Season 16 of America’s Got Talent. Later in the season, see them band together and perform JCPenney’s new holiday anthem in a brand spot.

Share the Joy Sweepstakes
JCPenney is adding an extra layer of joy all season long through the Share the Joy Sweepstakes. Every time customers make a purchase* in store or online from Nov. 1 through Dec. 24 they will unwrap chances to win instant prizes along with an entry in the Grand Prize drawing. The sweepstakes will feature more than half a million dollars in prizes, from trending home gadgets and JCPenney gift cards to grand prizes like a trip to Los Angeles for a big game experience and Sports Illustrated The Party, Tempur-pedic® mattress set, Goldiam® 3 CT. T.W. lab-grown certified diamond ring, trip to New York City for a PUMA® shopping spree, $2,000 in Fanatics® merchandise to build the ultimate “fan cave,” and Collection by Michael Strahan® virtual styling session complete with $1,000 in merchandise.

Here’s how it works every time customers check out* beginning Nov. 1:

  • In-store: Receive a collectible gift tag at checkout and peel & reveal your code. Enter the code at JCPSharetheJoy.com.
  • Online: Receive a unique code at checkout to enter at JCPSharetheJoy.com.

If customers don’t win an instant prize, they’ll still receive a special coupon for even more savings as they shop for everyone on their list. Customers can keep shopping JCPenney all season long to collect a variety of gift tag designs and gain entries into the sweepstakes while supplies last.

*No purchase necessary. A purchase will not increase your chances of winning. Promo codes available while supplies last. Promotion begins at 12:00 p.m. EST on Nov. 1, 2021, and ends at 11:59:59 p.m. EST on Dec. 24, 2021. Open only to legal residents of 50 U.S./DC/PR, 18+ years of age. Exact prizes may vary. For Official Rules, visit JCPSharetheJoy.com.


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