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JC Penney

About JCPenney: JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico, and at the Company’s flagship store, jcp.com. JCPenney is one of the nation’s largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves. For additional information, please visit jcp.com and follow JCPenney on Facebook, Instagram, and Twitter.




Marketing
JCPenney Proclaims “Shopping is Back!” in New Campaign | Celebrates 120 Years as an Iconic American Brand
JC Penney Posted On April 11, 2022


JCPenney, the shopping destination for diverse, working American families — reveals today the “Shopping is Back!” brand campaign.

The integrated campaign includes a fresh brand look in stores and online; a celebration of shopping and the Company’s 120th birthday with a special sales promotion of 30% off storewide plus for our reward members, an extra $10 bonus reward for every $50 spent now through April 12; a series of advertising spots featuring Melissa Villaseñor as the fabulously unique and confident Penny James; and the JCPenney Cross-Country “Shopping is Back!” Tour, that brings the party to families and communities across the U.S.

“The JCPenney brand holds an incredibly special place in millions of Americans’ closets, homes and memories. We celebrate this legacy while showing a reinvigorated JCPenney brand that expresses our energy and optimism, which we want customers to experience with us,” said Bill Cunningham, vice president, Marketing. “JCPenney is transforming itself with innovation and imagination and is ready to get back to connecting with our customers through shopping.”

“Shopping is Back!” and Here to Stay

Consumers are more ready than ever to get back out there, to the places and people that bring them happiness. JCPenney is leading the charge to welcome people into stores across America, where consumers can reconnect with all the reasons they love the shopping experience. At JCPenney locations and online, customers will explore and discover products for every moment big and small and know for certain that “Shopping is Back!”

To bring to the campaign to life, JCPenney is thrilled to introduce a recurring character named Penny James. Melissa Villaseñor, TV and film comedian and current cast member of “Saturday Night Live,” transforms into Ms. James, the ultimate All-In Shopping Enthusiast who finds happiness in every corner of JCPenney.

As a JCPenney superfan, Ms. James is seen throughout video and graphics sharing all the reasons to love the JCPenney shopping experience, from modeling fabulous outfits, cozying up with home décor, relaxing with a hair treatment and style, and buying a pair of sassy, JCPenney-red prescription glasses. She joyously declares, “Shopping is Back!”

“The character of Penny James is a playful tribute to our customers and what they love about JCPenney. Shopping is back, and it’s time for JCPenney to be bold and lively, just like Penny,” said Carl Byrd, vice president, Creative & Brand Synergy. “We found a dream collaborator in Melissa, who graciously helped bring this unforgettable and endearing representative of our brand to life.”

Ms. James wishes JCPenney a happy 120th birthday in the first video spot airing now.

120 Years Young

Since April 14, 1902, JCPenney has lived by The Golden Rule to bring style and value to working families across the country. The Company evolved with these families by redesigning shopping experiences, embracing fashion and cultural trends, and enriching special traditions. Today, JCPenney proudly brings back shopping as the only one-stop destination providing diverse customers with fashion, quality, convenience and value no matter where, when or how they want to shop.

“As we reach the 120-year milestone and step into a new season — for fashion and our Company — there’s a lot of excitement around JCPenney, which shines through in our campaign,” said Cunningham. “‘Shopping is Back!’ allows us to spotlight our standout portfolio of private brands, national brands and partnerships, the inclusivity at the heart of our Company and product assortments, and the work we’ve done as a business to evolve once again.”

Serving Up Style & Experiences Nationwide

JCPenney takes “Shopping is Back!” on the road with a tour crossing America. Each stop will offer a block party-style celebration with local food vendors, games, music and giveaways. Families are invited to join as the Company pays tribute to the customers it has served for generations and welcomes new ones with a celebration 120 years in the making.

“We’re grateful for the tens of millions of customers who have demonstrated their JCPenney love and loyalty,” said Cunningham. “There’s no more authentic way to thank them, our associates and the communities we serve than by creating experiences that tap into JCPenney memories we cherish and creating new ones, too.”

JCPenney and its associates will also team up with nonprofit partners in the communities the tour visits to support the Company’s philanthropic mission to help close the opportunity gap for under-resourced youth.

Catch the JCPenney Cross-Country “Shopping is Back!” Tour as it makes its way coast-to-coast visiting stores starting May 14 through the summer and back-to-school season:

• Torrance, California – May 14
• Henderson, Nevada – May 21
• Lone Tree, Colorado – May 28
• El Paso, Texas – June 4
• Frisco, Texas – June 11
• Springfield, Missouri – June 18
• Schaumburg, Illinois – July 2
• Fort Wayne, Indiana – July 16
• Louisville, Kentucky – July 23
• Buford, Georgia – July 30
• Whitehall, Pennsylvania – August 6
• Garden City, New York – August 13


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Marketing
JCPenney & Sports Illustrated Launch “Style Up!” Brand | Complete with Halftime Show
JC Penney Posted On January 11, 2022


Sports Illustrated and JCPenney recently launched Sports Illustrated for JCPenney, an inclusive, performance-driven lifestyle apparel line for men, women, and kids exclusively designed for JCPenney. Last month, The Sports Illustrated Awards had their first-ever halftime fashion show to officially unveil Sports Illustrated for JCPenney. Available in JCPenney stores and online starting today with seasonal refreshes all year-round, the line brings bold, inspired looks that create an unparalleled fusion of sport and style. To shop the collection starting with The Winter Drop visit www.jcpenney.com/sportsillustrated.

The Winter Drop is the first collection available today and offers a bold assortment of versatile and elevated activewear that focuses on form and function. Highly functional performance-driven materials were used to create this collection including stretch woven fabrics, centurion perforated mesh, softened scuba, fleece, cotton, and more. Design features include subtle SI branding and bold designs with retro flair on tracksuits, t-shirts, shorts, joggers, crop tops, sports bras, skirts, outerwear, and more.

All JCPenney stores will carry Womens and Mens at launch, 300 doors will carry Plus including Big and Tall, and Kids will launch in 300 doors. For Womens, sizes will range from XS-3XL. For Mens/Big & Tall, sizes will range from S-XXL and 1XLT-3XLT. For Kids, Boys sizes range from 4-20 and Girls sizes range from 4-16.

Sports Illustrated for JCPenney will be available year-round beginning with The Winter Drop launching online and in JCPenney stores on Thursday, Jan. 6. For more information, visit www.jcpenney.com/sportsillustrated.

 

About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, lifestyle and entertainment, Sports Illustrated is a 360-degree enterprise that delivers immersive content, innovative digital experiences, unforgettable events, and original products. Its award-winning media outlet brings powerful storytelling to life through probing profiles, up-to-date news and game-day stats on SI.com, social media and the monthly print magazine. The most trusted name in sports transcends media through SI Tix, a fan ticketing platform for sports and entertainment events and SI Sportsbook, the most trusted platform in sports betting, which recently launched in Colorado with more states to follow. Sports Illustrated Studios translates the biggest and most compelling stories, characters and moments in sports into long-form film, television and audio content. The franchise brings its unique and authentic perspective to marquee events and captivating brand activations including The Sports Illustrated Awards, The Party, and Club SI.

For more information, visit SI.com.

Follow Sports Illustrated on Twitter, Instagram, and Facebook.

 


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Marketing
JCPenney Celebrates Joy Comfort and Peace this Holiday Season
JC Penney Posted On November 23, 2021


From gifts galore and sprucing up the home to salon appointments and greeting card portraits, JCPenney is the destination for everything customers need to ring in holiday moments big and small with family and friends. Customers can take advantage of savings all season long beginning Nov. 1 including new weekly deals and doorbusters on compelling merchandise for everyone on their list. While JCPenney stores will be closed on Thanksgiving Day, customers can shop on jcp.com and enjoy extended hours on Black Friday opening at 5 a.m. and on weekends leading up to Christmas Day at select stores. To help celebrate the joy of the season, JCPenney’s cheerful holiday campaign centers on time with family and friends and sharing joy with others. Tying together incredible deals, gift ideas, an exciting sweepstakes, and musical revelry, the campaign invites everyone to celebrate Joy Comfort and Peace at JCPenney.

“We know customers are looking to shop early and on their schedule this year and JCPenney’s holiday savings are designed to give them access to amazing value all season long,” said Bill Cunningham, vice president of marketing strategy. “JCPenney is the perfect place for families to enjoy shopping together because we have gifts for every generation. To add a little fun to the experience, JCPenney is giving back to gift givers themselves through the Share the Joy Sweepstakes.”

Closed Thanksgiving Day + Black Friday Hours
For the second consecutive year, JCPenney will close all stores on Thanksgiving Day, Nov. 25, but customers can still enjoy stress-free shopping on jcp.com. Stores will reopen Black Friday, Nov. 26 at 5 a.m., ready to serve customers and provide an exceptional shopping experience. In addition, customers will have the opportunity to take advantage of extended hours on Fridays and Saturdays in select stores leading up to Christmas. Visit jcp.com/locations for local store hours.

Black Friday Deals All Month Long – Worth Checking Twice
JCPenney is giving customers more opportunities to save early and reasons to shop often with Black Friday prices all month-long starting Nov. 1. Discover weekly deals and doorbusters throughout the month in store and online at the Holiday Shop to find gifting inspiration, and explore top toys at Penney’s Playland. Get a sneak preview of the exciting Black Friday offers. The annual JCPenney Cyber Days event picks up where Black Friday leaves off with thousands of deals available online only from Nov. 29 through Dec. 1.

Join the JCPenney Family of Associates
As JCPenney prepares to greet eager customers this season, the retailer is hiring 25,000 seasonal associates to support its more than 650 stores. With a variety of positions to fill, there’s something for everyone of all ages and experience levels.

To help sweeten the deal for candidates, JCPenney is offering an additional $2 per hour premium pay for hourly associates in all stores every Saturday and Sunday starting Nov. 14 through Dec. 25. The holiday premium pay will also be offered on Black Friday, Nov. 26, and Christmas Eve, Dec. 24. Seasonal associates can enjoy perks like an associate discount of up to 25% off, flexible scheduling, a fun and engaging atmosphere, and the potential to become a regular associate. Interested candidates can visit jobs.jcp.com to apply.

“With a dedicated team of more than 50,000 individuals around the world, JCPenney associates are the foundation of our success – their passion, energy, and talent fuel our Company’s growth,” said Jim DePaul, executive vice president, stores. “We are pleased to be able to offer this holiday premium pay in appreciation to our associates and to help ensure an exceptional shopping experience for our customers.”

Inviting All to Celebrate Joy Comfort and Peace at JCP
JCPenney is bringing Joy Comfort and Peace with a spirited holiday campaign influenced by its signature three-letter acronym. Providing inspiration to our customers, the campaign highlights the simple joys of creating special moments with family and friends, all while relying on JCPenney for everything needed to make the season bright.

A New Holiday Anthem
To help bring the campaign to life and rekindle the special feeling of Joy Comfort and Peace this holiday season, JCPenney teamed up with long-time music partner, Breed, to create an original holiday carol featured throughout the retailer’s seasonal marketing. Listen and watch a sneak preview of the spot featured at the beginning of this release.

“Music connects us, and we created these joyful spots as our holiday card for the incredible, hardworking, and diverse families in America, who truly are the heart of our brand,” said Carl Byrd, vice president of marketing creative. “From the JCPenney family to yours, ‘We wish you Joy Comfort and Peace.’”

Bringing notes of positive energy and the feeling of togetherness, The Curtis Family C-notes recorded the full-length version of JCPenney’s original song which will soon be available for download. The C-notes are a family musical band, made up of parents Maestro and Nola Curtis along with their five children known for their memorable performances in Season 16 of America’s Got Talent. Later in the season, see them band together and perform JCPenney’s new holiday anthem in a brand spot.

Share the Joy Sweepstakes
JCPenney is adding an extra layer of joy all season long through the Share the Joy Sweepstakes. Every time customers make a purchase* in store or online from Nov. 1 through Dec. 24 they will unwrap chances to win instant prizes along with an entry in the Grand Prize drawing. The sweepstakes will feature more than half a million dollars in prizes, from trending home gadgets and JCPenney gift cards to grand prizes like a trip to Los Angeles for a big game experience and Sports Illustrated The Party, Tempur-pedic® mattress set, Goldiam® 3 CT. T.W. lab-grown certified diamond ring, trip to New York City for a PUMA® shopping spree, $2,000 in Fanatics® merchandise to build the ultimate “fan cave,” and Collection by Michael Strahan® virtual styling session complete with $1,000 in merchandise.

Here’s how it works every time customers check out* beginning Nov. 1:

  • In-store: Receive a collectible gift tag at checkout and peel & reveal your code. Enter the code at JCPSharetheJoy.com.
  • Online: Receive a unique code at checkout to enter at JCPSharetheJoy.com.

If customers don’t win an instant prize, they’ll still receive a special coupon for even more savings as they shop for everyone on their list. Customers can keep shopping JCPenney all season long to collect a variety of gift tag designs and gain entries into the sweepstakes while supplies last.

*No purchase necessary. A purchase will not increase your chances of winning. Promo codes available while supplies last. Promotion begins at 12:00 p.m. EST on Nov. 1, 2021, and ends at 11:59:59 p.m. EST on Dec. 24, 2021. Open only to legal residents of 50 U.S./DC/PR, 18+ years of age. Exact prizes may vary. For Official Rules, visit JCPSharetheJoy.com.


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