From college football to March Madness, and spanning 92 NCAA Championships, AT&T’s renewed partnership continues to connect fans to the moments that matter
As a Corporate Champion for over two decades, AT&T is renewing its NCAA partnership with a multi-year sponsorship agreement. The agreement, jointly managed by TNT Sports and CBS Sports through the NCAA’s Corporate Champions and Partners program, keeps AT&T at the center of college athletics’ biggest moments.
“Our long-standing relationship with the NCAA reflects our deep belief in the power of college sports to inspire, unite, and connect,” said Kellyn Kenny, chief marketing & growth officer, AT&T. “College sports fans are among the most passionate in the world, and AT&T is proud to power the moments that bring them together – whether it’s streaming a rivalry game, texting about a last-second shot, or following their favorite athletes online.”
Powering The Biggest Moments in College Sports
From college football to March Madness, AT&T ensures fans stay connected to the action. Through broadcast integrations, national campaigns, and fan-favorite activations like Super Saturday Concert presented by AT&T and AT&T Block Party at March Madness Music Festival, the brand helps create unforgettable experiences – courtside, couch side, and everywhere in between.
“We are thrilled that AT&T is extending their incredible support for NCAA student-athletes, and we look forward to their top-tier engagement at NCAA Championships,” said Dan Gavitt, NCAA senior vice president of basketball. “AT&T is continuing its more than two-decade long participation at the highest level of the NCAA Corporate Champion and Partner program which positively impacts academic and developmental opportunities of more than half a million student-athletes each year while also elevating the championship experience for student-athletes, schools and fans.”
Elevating the Next Generation of Athletes
AT&T’s commitment to student-athletes extends beyond the game. Through NIL partnerships, the company shines a spotlight on rising stars, creating culturally relevant content, and helping athletes share their stories with fans. These efforts underscore AT&T’s role in shaping the future of college sports while staying rooted in its values of innovation and connection.
Building the Future of Fandom
As one of the NCAA’s longest-tenured partners, AT&T continues to focus its resources on creating the ultimate fandom. From supporting both men’s and women’s sports to powering the most connected championship events of the year, AT&T will continue to invest in experiences that bring fans closer to the game and each other.
